Snapchat Archive

Fabric Notable Stories, July 8, 2016: Fanatical Video Viewers; Facebook Kills Questions, Techxit

Curated by David Bloom

Wondering where that big bump video views came from in Nielsen’s latest look at who’s watching what? Well, Alex Taussig, a partner with Lightspeed Venture Partners, has a great piece looking at who’s doing the viewing, and where the next (and probably last) big bump will come from: those driverless cars with bored passengers.

Speaking of meals, the Sun Valley Mogulfest continues with expectations of more deal-making, plus the frozen IPO market may be thawing, says a prominent (and decidedly hopeful) investor. And while Facebook grapples with what difficult video will be shown on its site, Snapchat gets sued over partners’ allegedly lewd images and TV news remains the go-to source for many (but it’s changing). -DB


Digital Media, Statistics

The fanatics of online video are growing the pie

By Alex Taussig, partner at Lightspeed Ventures

https://medium.com/lightspeed-venture-partners/the-fanatics-of-online-video-are-growing-the-pie-b94bc5b4569f#.3w1l55s4t

Too often, the discussion of digital media centers around new players stealing share from older ones — assuming the pie is fixed. Nielsen recently demonstrated evidence to the contrary. The pie of total video minutes has actually grown substantially due to a group of users I’ll call “internet fanatics.” (I’ll draw much of my data below from Nielsen’s Q1–2016 Total Audience Report, which I’d encourage you to read for more detail.)

This additional hour came almost entirely from increased smartphone (37 min), tablet (12 min), and internet on PC (10 min) usage. Surprisingly, the increase in internet video across all platforms has not cannibalized the older mediums, with the exception of live TV, which continues to drop. Instead, the size of the video pie has grown by 10% in only a year.

The story of the growing video pie is that a small, but extremely active group of smartphone and tablet users are consuming massive amounts of video. Somehow they are finding the time, outside of their other sources of video, to consume this additional channel.


Publishing, Traditional Media, News

For News Content, TV Is Still King

Americans are increasingly accessing news online through websites, apps and social media services also

By Jack Marshall

http://www.wsj.com/articles/for-news-content-tv-is-still-king-1467913265

The Washington-based think tank surveyed over 4,600 U.S. adults between January 12 and February 8 who are members of its “American Trends” survey panel, and found 57% of respondents said they regularly consume TV news. Meanwhile, 38% of respondents said they often get news online; 25% from radio and 20% from print newspapers.

Of all the news media examined in the survey, Pew suggested print newspapers are perhaps in the most precarious position. As of early 2016, just 20% of U.S. adults often get news from print newspapers, Pew’s research suggests, down from 27% in 2013.


MogulFest, M&A, Traditional Media

Media Moguls Talk Deals at Sun Valley

A wave of deal-making may be in the offing at the annual Idaho retreat

http://www.wsj.com/articles/media-moguls-talk-deals-at-sun-valley-1467928553

Getting bigger could help content players get their programming on traditional and new media platforms, giving them more leverage against distribution giants like Comcast and the behemoths that have emerged from the mergers of AT&T Inc. and DirecTV, and Charter Communications Inc. and Time Warner Cable Inc.

Potential targets could include the likes of AMC Networks and MGM as well as Scripps Networks Interactive, analysts have said.

Although there is constant speculation that a tech giant will make a play for a media company, Mr. Diller said those who go down that road do so “at their peril.”


Investment, Tech

Unicorns get funding, little start-ups less so

By Jon Swartz

http://www.usatoday.com/story/tech/2016/07/07/vc-report-unicorns-landing-funding-start-ups-detriment/86779512/

Such is the climate in the venture-capital world that unicorns — dozens of privately-held start-ups valued at more than $1 billion — are gobbling a higher percentage of VC-funded investments in the U.S., according to a report Thursday from market researcher PitchBook Data.

A record 39% of capital investments, or $8.78 billion, went to unicorns in the second quarter, more than double the $4.06 billion (20%) in the same quarter a year ago.


Investment, Tech, Exit

Marc Andreessen Predicts A Lot More Tech IPOs

By Leena Rao

http://fortune.com/2016/06/14/andreessen-horowitz-ipo/

“We believe the pendulum has gone too far against going public,” he said at Bloomberg’s technology conference in San Francisco on Tuesday.

Andreessen, a high-profile Silicon Valley investor and former Netscape co-founder, said that tech IPOs would pick up in 2017 and 2018. Many startups, he said, are already in the process of getting ready and that IPO filings will therefore pick up.

Andreessen also said that artificial intelligence would be the next battleground for both large companies and startups. “Amazon has lapped everyone in AI this year,” he said, referring to the e-commerce giant’s success with its virtual assistant and home automation device Echo. “Amazon has set a new benchmark.”


Livestreaming, Social Media

How to Live-Stream Like a Pro on Facebook Live

By Stephen Baldwin

http://www.socialmediatoday.com/social-business/how-live-stream-pro-facebook-live

But let’s say you’re working for an agency, or an educational institution, a ball team, a software company, or a news organization. Chances are that you’d like to create a better, higher quality video impression on Facebook than what’s possible via a basic mobile phone or desktop webcam. To do this means using a professional camera, and may also entail a pro audio set up as well (for example, to livecast a panel discussion, you’ll need multiple microphones and a mixer).

Fortunately, Facebook makes it easy to plug the output of your pro-level video and equipment into Facebook, making it viewable by Facebook’s huge audience.


Social Media, Demographics

The winners and losers of Snapchat’s new Memories feature

By Garrett Sloane

http://digiday.com/platforms/winners-losers-now-snapchat-growing/

Snapchat is going mainstream. While that might ruffle hardcore users, brands and advertisers should find the app more welcoming. As Fleetwood Mac once sang: Even children get older. And Snapchat’s getting older too.


Social Media, Demographics

Snapchat’s user base is getting older: How should marketers respond?

By Patricio Robles

https://www.econsultancy.com/blog/68042-snapchat-s-user-base-is-getting-older-how-should-marketers-respond/

First, even if the risk of a young user exodus is small, changing demographics could prompt changes in behavior on Snapchat.

For example, older users might exhibit different usage patterns than younger users, or younger users might alter how they use the app to deal with the “my mom is on here” phenomenon.

Some of these behavioral changes could be of importance to marketers as they work to create effective Snapchat campaigns.


Social Media, Litigation

Snapchat Sued for Exposing Kids to Media Partners’ “Sexually Offensive Content”

By Eriq Gardner

http://www.hollywoodreporter.com/thr-esq/snapchat-sued-exposing-kids-media-909096

The putative class action was filed on Thursday in California federal court by Mark Geragos, the same attorney who is a popular talking head on the media circuit. He’s now representing a John Doe and 150 million other Snapchat users in a complaint that alleges violations of the Communications Decency Act as well as other laws.

Specifically, the legal action takes issue with Snapchat Discover, by which users come across content from “media partners” including Buzzfeed, Vice and MTV. According to the complaint, Snapchat helps curate the content and “exercises direct control over its editorial content and what is published to the consumer.” The lawsuit adds that Snapchat’s “terms of service” lack warnings about offensive content on Snapchat Discover.

DB: Snapchat may be getting older, but clearly not fast enough to avoid this possible class-action suit from a prominent lawyer often seen commenting on TV about legal cases.


Social Media, Censorship

Facebook Decides Which Killings We’re Allowed to See

By Joseph Cox and Jason Koebler

http://motherboard.vice.com/read/philando-castile-facebook-live

As Facebook continues to build out its Live video platform, the world’s most popular social network has become the de-facto choice for important, breaking, and controversial videos. Several times, Facebook has blocked political or newsworthy content only to later say that the removal was a “technical glitch” or an “error.”

In April, for instance, Facebook temporarily blocked six pro-Bernie Sanders groups and five groups supporting Filipino politician Rodrigo Duerte. It elected to leave up a video depicting the murder of its videographer, Antonio Perkins, but removed a live video uploaded by ISIS sympathizer Larossi Abballa, who filmed himself after murdering two people in France. Facebook has also removed images of women breastfeeding and images of breast cancer survivors’ mastectomies.


Messaging

How Facebook’s Messenger Became a Popular Mobile Messaging Service  

By eMarketer

http://www.emarketer.com/Article/How-Facebooks-Messenger-Became-Popular-Mobile-Messaging-Service/1014178

Facebook Messenger will have 105.2 million active users in the US this year. Four out of 10 mobile phone users will use it, making Messenger the leading over-the-top (OTT) mobile messaging app, as explored in a new eMarketer report, “Facebook Messenger: Strategies for Customer Service, Ecommerce, Content and Advertising” (eMarketer PRO customers only).


Streaming Media

‘How I Sold My Web Series to Netflix’: The Director of ‘EastSiders’ Explains His Secret

By Kit Williamson

http://www.indiewire.com/2016/07/eastsiders-lgbt-web-series-sold-netflix-kit-williamson-1201701822/

After the first two episodes went viral, we launched a Kickstarter to finance the remainder of the first season. We were then approached by Viacom’s LGBT cable channel Logo about premiering the new episodes on their digital platform. Shortly after debuting on Logo, we were picked up for DVD and VOD distribution by Wolfe Video, an LGBT indie film distributor, and Logo broadcast the entire season on cable as a TV movie. We returned to Kickstarter to raise over $153,000 to shoot a second season. We’ve been able to broker TVOD (Transactional Video On Demand) deals for both seasons, including an exclusive window on Vimeo On Demand, and SVOD (Subscription Video On Demand) deals with several services for Season 1, and I’m thrilled that Season 2 will be exclusively available on Netflix, the world’s largest SVOD service. Through this process, I’ve learned a great deal about the world of acquisitions, and these are the four biggest pieces of advice I can offer anyone looking to sell a series to these platforms.


Techxit, Brexit, International

What startups should expect from the Brexit fallout

Some tips from Index Ventures.

By Noah Kulwin

http://www.recode.net/2016/7/6/12106142/startups-expect-brexit-index-ventures

  • London was previously the startup capital of choice in Europe. Index cautions that tech companies should look elsewhere for talent and office space as events proceed; think Dublin, Amsterdam or Berlin.
  • Index is advising that the most likely (but hardly guaranteed) outcome is that the EU will negotiate with the U.K. to allow the free movement of labor, if not necessarily the free movement of people. The worst-case scenario, however, is that the negotiations stall out before the exit is supposed to happen and the U.K. loses access to the all-important EU single market.
  • Though it might be more costly to do business in the U.K. because it’ll be harder to get other European talent, the flip side is that certain costs — property and currency, in particular — might go down.
  • In order to compensate for Brexit, the U.K. government might offer startups and other firms a bunch of carrots for opening offices in the country.

Digital Marketing, Online Media

5 Top Trends for Digital Marketing in 2016

What the Experts Say Will Happen in the Rest of the Year

By Jonathan LaCoste

http://www.inc.com/jonathan-lacoste/5-top-trends-for-digital-marketing-in-2016-.html

Consumers no longer think personalized marketing is creepy. In fact, 73% of them prefer brands that use information to personalize their shopping experiences. Why? Because consumers demand immediacy and expect brands to meet their context.

“Personalization can result in a better user experience,” Berke said. “Whether it be marketing or in-app or on-site experiences, you can tailor those based on what you know about that user and that can result in a much better relationship with that customer.”

Personalization also gives marketers more freedom with their content – they don’t have to stick to a rigid content schedule organized by theme. And that freedom is a good thing, according to Brian Solis, a top analyst at Altimeter Group.


Traditional Media, Olympics of Challenges

NBC Sports Execs Express Optimism in Spite of Problem-Plagued Rio Olympics

By Marisa Guthrie

http://www.hollywoodreporter.com/news/zika-protests-dismembered-body-parts-907913

There were “concerns about security, concerns about infrastructure,” Tirico told THR. “And the reality of a city that has opulence in one spot and a very short distance away families living in favelas and the moral question of spending for a global event. As we got closer to the game there was a very pull-it-together spirit from the Brazilians. They don’t want their country to look bad on the global stage. They’re very proud of their heritage and their country.”

The sports division currently has 150 on the ground in Rio; that number will swell to about 2,600 once the network is fully staffed. All employees have been given detailed tutorials on local customs, regulations and information on how to remain safe.


Traditional Media, Advertising

NBC Packages ‘SNL’ With Primetime Programming in Upfronts, Wins Big Price Hikes

By Jeannine Poggi

http://adage.com/article/special-report-tv-upfront/nbc-puts-snl-ad/304860/

The peacock is selling the 42nd season of “SNL” as part of its primetime package during the upfronts, instead of grouped with other late-night fare, where it has previously lived, according to several media buyers and people familiar with negotiations.

Advertisers aren’t balking at “SNL” hikes in the cost to reach 1,000 viewers, an industry standard known as CPMs, up as much as 20% to 40%, according to a media buyer and person familiar with the negotiations.


Digital Media, Music

Fusion is launching a new website about music news and social justice called TrackRecord

By Noah Kulwin

http://www.recode.net/2016/7/7/12118002/fusion-univision-launch-music-news-site-track-record

TrackRecord will be overseen by Univision Music exec Jordi Oliveres, and the site’s managing editor is Jeff Ihaza. Ihaza has previously written for places like The Fader, Gawker and the Awl (including this excellent piece on the content farms of rap stars like Waka Flocka Flame).

TrackRecord is just the latest in a series of digital plays from Univision, including the $27 million it paid for a majority stake in satirical news site the Onion late last year. Univision kicked the tires on investing in Gawker Media late last year as well, and the company has been frequently floated as a potential bidder in Gawker’s bankruptcy auction this summer.


Publishing, Fintech, Acquisitions

Digiday Media acquires Tradestreaming, a B2B fintech publication

By Paul Kontonis

https://www.linkedin.com/pulse/digiday-media-acquires-tradestreaming-b2b-fintech-paul-kontonis

According to CB Insights and KPMG’s Pulse of Fintech 2015 in Review Report, $13.8 billion in VC funding was deployed to fintech companies globally, more than double the value of VC investment in fintech in 2014. Fintech investment has continued its ascension in 2016. According to Accenture, global investment in fintech startups in the first quarter of 2016 grew 67 percent year-over-year to $5.3 billion. Since 2010, over 2,500 companies have received $50 billion in investments to change the flow of money.

Tradestreaming is for those obsessed with the changing nature of money including banks, asset management, brokers, collaborative finance, fintech investors and lending institutions. The media brand will chronicle, analyze and understand technology’s impact on finance and how it’s changing the business through creating content, services and community that foster interaction between finance and technology industries.


Conferences of Note

O’Reilly Artificial Intelligence, Sept. 26-27, New York City http://conferences.oreilly.com/artificial-intelligence/ai-deep-learning-bots-ny

O'Reilly AI Conference screen grab

Fabric Notable Stories, July 6, 2016: Snapchat Remembers, Mobile Olympics, Don’t Forget Africa

Curated by David Bloom

So, Snapchat is ephemeral, huh? After years of telling us it zapped everything, Snapchat has rolled out Memories, to let you keep and share at least some of those Snaps. Seems against brand, but the company has been iterating from its strong points lately on seemingly every front. Maybe this is another one.  -DB


Social Media, Mobile,  #NeverForget

Snapchat introduces Memories: a searchable, shareable archive of your snaps

By Casey Newton

http://www.theverge.com/2016/7/6/12102294/snapchat-memories-private-snap-archive

Memories, which begins rolling out today on Snapchat for Android and iOS, is a new section of the app that you access by swiping up from the camera screen. In the past, you’ve been able to save your photos, videos, and stories from Snapchat to your phone’s camera roll. (“Stories,” of course, are what Snapchat calls the rolling 24-hour collection of photos and videos that you take throughout the day.) Now you can save them to Snapchat’s servers as well, and revisit them later in the Memories section of the app.

Memories also includes a section called “My Eyes Only” where you can put embarrassing or explicit snaps that might accidentally kill your grandma, if she ever saw them. You have to type in a PIN code to access those memories, and if you forget your PIN, Snapchat won’t recover the images. The company says Memories started from the observation that people often tell stories in person by physically sharing their phones with one another, letting them swipe through photos of a vacation, or prom, or some other event. My Eyes Only is meant to allow people to share their phones with one another more comfortably.


Social Media, Mobile

Inside the Newest Snapchat Megatrend

Geofilters are the new hashtags

By Molly McHugh of The Ringer

https://theringer.com/geofilters-are-the-newest-snapchat-megatrend-38cc2035cfef

…now an entire cottage industry is cropping up around geofilters: freelance designers and small companies exist entirely to create geofilters, and to help you do it, too. A custom geofilter is the new custom hashtag: Your event, office, party, or fraternity better have one. And given that they aren’t free to submit, the geofilter community is happily lining Snapchat’s pockets.


International, Mobile, Video, Social Media

An 11-Month-Old Snapchat Copycat App Called ‘Snow’ Is Exploding Across Asia

By Geoff Weiss

http://www.tubefilter.com/2016/07/05/snapchat-copycat-app-snow-exploding-in-asia/

Snow, which enables users to send disappearing messages, compose sequential video stories, and even transform their appearance via live selfie filters, has been downloaded a total of 30 million times.

Snow, which launched internationally last September, is the creation of South Korean app maker Naver, which is most famous for Line, a dominant messaging app in Japan.


Digital Media, Investment, Creators

Four L.A. start-ups hunting for online video stars raise a combined $56 million

By Paresh Dave

http://www.latimes.com/business/technology/la-fi-tn-la-tech-0705-20160703-snap-htmlstory.html

All Def Digital, Thoughtful Media Group, Kin Community and Woven Digital are exploiting consumers’ transition to digital video subscriptions from traditional pay-TV. They say their shows resonate better with their target group, whether it be millennial men, young women interested in arts and crafts, or “urban youth.”

Financiers include the world’s largest ad agency conglomerate, one of the top officials at media giant Viacom and many other major players in entertainment worldwide. The investors predict bright horizons for the video-centric companies because they’re suppliers in what stands to be a seller’s market for a while.


Creators, VidCon

7 Years of VidCon

By Laura Chernikoff, Guest Manager for @VidCon, transitioning to Executive Director of the Internet Creators Guild.

https://medium.com/@laurachernikoff/7-years-of-vidcon-b83945387328#.8ihf1c37u

Making VidCon a safe space was more important than ever this year.World events brought fear to the forefront and an already-robust security plan was evaluated all over again. Much has been written about the extra divide between creators and attendees, but I think it all came together and the opportunity to connect was still there.

Having VidCon feel true and genuine has also become more difficult as we’ve grown. With money and manpower pouring into digital careers, the number of people clamoring to say “what matters” has multiplied. YouTubers are now celebrities, or talent, or influencers.


Advertising

Does advertising even work any more?

By Mark Duffy

http://digiday.com/brands/advertising-even-work-anymore/

What should a brand do, then? Whelp, it definitely should stop spending money on advertising its products. Immediately. And give up on your marketing MBA bullshit: no hard sells, no soft sells, no devious sells … no selling!

Your only options left are to non-sell or un-sell. Here are some examples.

Un-ad ads are becoming more and more popular. Although they are still obviously ads, young folk seem to like their attitude. One of the most famous un-ads was E-Trade’s 1999 Super Bowl spot “we just wasted two million dollars,” though that ad still had too much “selling” copy at the end.


Advertising, Traditiional Media

Could TV Upfronts Strength Hamper Programmatic Progress?

By Kelly Liyakasa

http://adexchanger.com/digital-tv/tv-upfronts-strength-hamper-programmatic-progress/

…a strong upfront could hamper programmatic TV progress, say some industry insiders, since networks might be more reluctant to expose their data or offer buyers the same concessions they would when prices are weak.

Last year, as a result of the soft scatter market, programmers talked up proprietary audience indexing tools and data platforms to differentiate their upfront pitches. Some positioned their programmatic tools as a value-add – or even a must-have, in some cases, to access the deepest of audience insights – for buying that network’s media.

“I think programmatic automation and advanced data targeting helps to make TV more accountable,” she added. “The networks should keep moving the industry moving forward and not let one stronger marketplace allow them to become complacent and accept that we can go back to the way things were always done.”


Programmatic, Social Media, Advertising

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

By DMNews

http://www.dmnews.com/social-media/five-minutes-with-most-linkedin-advertisers-now-use-programmatic-says-russell-glass/article/507574/

In the past programmatic real-time bidding has been a bit of the wild-west with very little control over how data is used. Programmatic technologies have since then advanced sufficiently so that we can now have control over how our data is targeted and ensure members aren’t being harmed. LinkedIn is a member-first platform so protecting our members and their experience on our site is imperative to us.

Mobile continues to be an incredible force for change.  It already represents more than half of LinkedIn traffic and engagement and more than 50% of our advertising revenues. It will only continue to become more critical to our ad business and LinkedIn as a whole.  


Advertising, Mobile, Video

New Data Says Mobile Video Ads Lead The Pack of Best Performing Formats

By Michael Wiser

http://mobileadvertisingwatch.com/new-data-says-mobile-video-ads-lead-the-pack-of-best-performing-formats-23682

According to the research presented by the ad company, mobile video ads remain the most effective and best forming ad formats in the mobile space today.

The report summary notes that mobile video ads drive higher revenue when shown in-app versus in the mobile web, with iOS apps delivering almost 3x higher eCPMs over the mobile web.

In terms of app categories that deliver highest eCPMs: music saw a +54% eCPM uplift, followed by Video & Computer Games (+38%), Society (+29%) and then Real Estate (+15%). This makes intuitive sense, as people using apps in the Arts and Entertainment category are already being exposed to rich media (including sound), and mobile video ads may seem less invasive.


Video, Digital Media, Marketing, Advertising

Brands, creators wrestle with sound’s role in social videos

By Tim Peterson

http://marketingland.com/brands-creators-wrestle-sounds-role-social-videos-183137

A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it.

Until about a month ago, the dilemma seemed to be getting easier. Facebook had been telling brands and publishers to create videos that could be watched with or without sound, and some publishers were putting out stats backing up Facebook’s point.

But it turns out that mobile doesn’t always equate to silent cinema. In early June, Snapchat announced that two-thirds of the videos posted to its mobile app are viewed with the sound on. That stat “totally took me aback,” said Gloria DeCoste, Head of Digital Strategy at Nestlé USA.


Mobile, Advertising, Olympics

What Mobile’s Massive Growth Means for Advertisers at This Year’s Summer Games

By James Patterson

http://www.adweek.com/brandshare/what-mobile-s-massive-growth-means-advertisers-years-summer-games-172120

This is all part of the same trend. Last year, mobile video accounted for 55 percent of all mobile data traffic. By 2019, U.S. smartphone video viewers are estimated to reach 174.8 million, according to eMarketer. Global viewing habits are rapidly shifting to mobile, and advertisers are finding ways to answer the call.

Programmatic buying, in particular, is one avenue that advertisers will turn to. Because of how narrowly you can target through programmatic, mobile video is one of the most personal one-to-one marketing channels advertisers can find for reaching their audience. Simply put, when viewers see more varied and relevant video ads, viewability and completion metrics improve for the advertiser. Programmatic helps to ensure this by satisfying viewers with content that resonates and, in turn, improves key metrics for advertisers.

 

Social Media, Marketing

Pinterest Updates Strategy, Looks to Scale Search and Audience Based Buying

By George Slefo

http://adage.com/article/digital/pinterest-intros-keyword-search-audience-based-buying/304795/

Seeking to scale its ad business ahead of a much anticipated IPO, Pinterest said it’s updated its advertising strategy and will place more focus on expanding its keyword search and audience based buying offerings.

The company is now offering its search inventory separately to advertisers, something it previously had not done before. More importantly, Pinterest’s head of global sales Jon Kaplan says the platform will feature the same kind of keyword based buying search marketers are familiar with — such as those found on Google — to be applied on Pinterest.


Social Media, Marketing

The State of Social Media for B2B Brands

By Alex Chaidaroglou

http://www.socialmediatoday.com/social-networks/state-social-media-b2b-brands

Mainly because everyone is like “You have to get on Snapchat now” and that’s no necessarily true for every brand. The important social media channels in B2B are different than those in B2C, but few seem to clarify this.

Snapchat is an interesting app that will probably dominate to a length similar to Instagram or more. But. As happened with Instagram, I don’t see many businesses regretting not betting on Instagram in the early days (remember the hype back then?).

The thing is, Snapchat’s applications in B2B seem to be very limited.


Content Marketing, Digital Media

How You Can Conquer These Three Negative Content Trends

By Jacob Harwick

http://www.marketingprofs.com/articles/2016/30234/how-you-can-conquer-these-three-negative-content-trends

To conquer these advertising shifts…

  • Own intent-based and relevant industry searches (through SEM and SEO efforts).
  • Create high-quality, empathetic, and valuable content; it converts better and keeps costs down.
  • Experiment with campaigns across many channels to better determine your best tactics.
  • Maintain an accurate reporting structure and relationship with your analytics efforts.
  • Track KPIs closely and reassess strategy often (at least quarterly).

Digital Media

The latest Yahoo offers are due tomorrow, with the final round expected in two weeks

By Kara Swisher

http://www.recode.net/2016/7/5/12096084/latest-yahoo-bids-due-tomorrow-final-selection-july-18

Remaining bidders — including Verizon and a group headed by Quicken Loans’ Dan Gilbert — have been told that the final selection process will take place around July 18.

It will be interesting to see how activist shareholder Starboard Value — whose leader Jeffrey Smith now has several Yahoo board seats — will react to what are essentially subpar offers for the company. He had pushed for the sale and now is presiding over what could be a very tepid one.


International, Technology, Investment, Innovation

Emerging markets’ challenge to Silicon Valley

By Keith Jones

https://techcrunch.com/2016/07/04/the-emerging-markets-challenge-to-silicon-valley/

Africa and the emerging markets have a leading role to play in the future direction of the planet. If we are brought along for the ride, we all have a chance of a good future. However, if we are left behind, we all suffer the consequences. The evidence that this is already happening is becoming more apparent.

Technology innovation is everything to our future. The challenge we have for Silicon Valley is: “How are you going to be relevant to us?”

The West says “mobile first;” Africa is mobile only, so the way we use mobile is very different. The West thinks “cloud/PC/tablet/mobile;” emerging markets think “mobile/bricks and mortar.” Our payment models are different: We need to service larger, more complex, multi-cultural user communities at a cost to serve that is a fraction of the West, off weaker infrastructure.


International, Traditional Media, Film

China Box Office Shrinks For First Time in Half a Decade

By Patrick Brzeski

http://www.hollywoodreporter.com/news/china-box-office-shrinks-first-908701

Coming after a historic run of relentless growth, fueled by a nationwide cinema construction boom, the fall marks the Chinese theatrical market’s first year-on-year quarterly decline in over a half a decade.

In the first quarter of 2015, China’s box office expanded an astonishing 50 percent, hitting 14.49 billion yuan (roughly $2.2 billion) compared to 9.66 billion yuan ($1.4 billion) the year prior. In February, the China market totaled more than $1 billion, topping North America for the second month ever.


Mogulfest, Traditional Media, Digital Media

Sun Valley: Shari Redstone Takes Center Stage as Media Moguls Gather

By Paul Bond and George Szalai

http://www.hollywoodreporter.com/news/sun-valley-shari-redstone-takes-908495

“It is likely that consolidation will be discussed,” says Drexel Hamilton analyst Tony Wible. “The industry will also need to focus on ways to monetize viewing as cord cutting continues to grow.”

Also attending is Leslie Moonves, CBS’ chairman and chief executive, who was seen by the gathered media driving Shari Redstone to dinner on Tuesday. There has been heavy speculation on Wall Street that Shari Redstone might like to see a merger between CBS and Viacom – with Moonves leading the combined media giant.

Not attending, though, is Yahoo CEO Marissa Mayer, who is shopping the core assets of the company (which don’t include stakes in Alibaba and Yahoo Japan, apparently) for roughly $4 billion. And while former superagents Mike Ovitz and Jeff Berg are in attendance, current WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell are sitting the event out. Verizon CEO Lowell McAdam is expected to be there, though, and his company is allegedly a front-runner in the bidding for Mayer’s Yahoo, a process that should end in mid July


Pay TV, Streaming Video, Pigs Fly

Comcast Strikes Deal With Netflix

By Paul Bond

http://www.hollywoodreporter.com/news/comcast-strikes-deal-netflix-908452

Comcast agreed to integrate the Netflix service into some of its upgraded cable boxes that are due out by year’s end, the two former rivals said on Tuesday.

The partnership is seen as a win for Netflix, which is available on Apple TV, Roku and video game devices but has been trying to work its way into as many traditional cable boxes as possible so that consumers won’t need to juggle multiple devices.


Social Media, Live Streaming, Sports

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

By Christopher Heine

http://www.adweek.com/news/technology/twitter-debuts-livestreaming-high-definition-broadcast-wimbledon-172398

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network’s livestreaming of Wimbledon is Twitter’s first broadcast in high definition.

Video ads are not running during breaks in the action. Additionally, Twitter doesn’t appear to be selling Promoted Tweets specifically for the Wimbledon stream while focusing on the user experience, but it seems likely that targeted ads will appear alongside sports video content on the social network in the near future.

Also, Twitter’s Wimbledon coverage provides a preview for how the social platform may treat Thursday Night Football games later this fall. Twitter signed a $10 million livestreaming rights deal with the NFL a few months ago.


Traditional Media, Pay TV, International

Global television subscriber numbers rise

By Broadband TV News

http://www.broadbandtvnews.com/2016/07/06/global-television-subscriber-numbers-rise/

The worldwide number of pay television subscribers reported by the Informitv Multiscreen Index rose by 6.90 million or 1.68% in the first quarter of 2016.

60 of the 100 leading pay-television services in the latest Multiscreen Index report showed net subscriber gains in the quarter.

The greatest quarterly subscriber gains were in the Asia Pacific region.

The top 10 services from the United States in the Multiscreen Index closed the first quarter with just 18,000 subscribers more than at the start of the year, but they were down by over 880,000 year on year.


Mobile, Gaming, Franchises, M&A

Chris DeWolfe’s SGN Buys ‘Marvel Avengers’ Maker TinyCo

By Reid Nakamura

http://www.thewrap.com/chris-dewolfes-mobile-gaming-company-sgn-acquires-marvel-avengers-academy-maker-tinyco/

TinyCo, the Andreessen Horowitz­-backed San Francisco studio is led by CEO Suli Ali, and is the company behind mobile games such as “Marvel Avengers Academy” and “Family Guy: The Quest for Stuff.” Ali will remain the leader of TinyCo’s 125-person staff, growing SGN to a size of 400 employees.

Founded in 2010 by DeWolfe with President & COO Josh Yguado and CTO Aber Whitcomb, SGN received a $130 million investment from South Korea’s Netmarble Games last July. The TinyCo’s aquisition marks the company’s third since December.


Links of Note

Product Hunt Does Product Marketing

Product Marketing: An essential part of any startup (even Snapchat). TV commercials, ads on the side of a bus, billboards, you know… the usual stuff. But it’s the little things that count:

Read more about Full Stack Marketing for Startups on Medium, and check out the full collection on Product Hunt.


Conferences of Note

Variety Sports & Entertainment Summit, July 14, Los Angeles

http://events.variety.com/sportsentertainmentsummit/

 

Fabric Notable Stories, July 5, 2016: Best of 2016 TV and Web, Time and Facebook Stir It Up, Snapchat Gets Old

Curated by David Bloom


Digital Media, SVOD, Live Streaming, Snapchat

8 Biggest Digital Entertainment Stories of 2016 (So Far)

By Saba Hamedy

http://mashable.com/2016/07/04/digital-entertainment-trends-best-2016/#fOw7rej0pOqT

Live streaming, Music.ly, Snapchat copycats, SVOD overload, mobile programming, influencers on streaming sites and more.


Digital Media, Live Streaming, Publishing

Time Inc. Plans Significant Reorganization to Generate Non-Print Revenue

By Jeffrey Trachtenberg

http://www.wsj.com/articles/time-inc-plans-significant-reorganization-to-generate-non-print-revenue-1467395384

Time Inc. plans a reorganization to generate more revenue from videos, live events and deeper collaborations with advertisers and to broaden distribution of its content including on social media platforms, people familiar with the situation say. The restructuring, which is expected shortly, comes as the magazine publisher is forecasting a revenue gain of 1% to 5% in 2016, which would be its first significant revenue improvement in five years. Time Inc. like many traditional publishers has been hit by a drop-off in print advertising revenue.


Digital Media, Publishing, Live Streaming

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

By Marty Swant

http://www.adweek.com/news/technology/publisher-reach-facebook-goes-down-video-going-way-172328

According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by publishers on Facebook is gaining quite a bit of traction. The company—which posts more than half a millions stories a month to Facebook and other social media channels on behalf of publishers—analyzed 30 days of video content to determine the total reach, likes and shares. And while a report last month highlighted a 42 percent drop in reach for publishers from January to May, SocialFlow found reach had grown by a factor of eight in the past month.

Anderson said he “wouldn’t be surprised” if video posts grow to account for 5 percent to 10 percent of total post volume over the next six to 12 months.


Digital Media, Publishing, Strategy

FACEBOOK’S NEWS FEED: OFTEN CHANGED, NEVER GREAT

By Om Malik for The New Yorker

http://www.newyorker.com/business/currency/facebooks-news-feed-often-changed-never-great

The new changes to the feed suggest that Facebook is going back to its beginnings. The algorithm will now favor the personal—baby photos, vacation chronicles, and marriage albums. “We often make improvements to News Feed, and when we do, we rely on a set of core values,” Adam Mosseri, the vice-president of product management for the news feed, noted on the company blog. Those values include “Friends and Family Come First” and “A Platform for All Ideas,” and can be best summed up, minus the corporate mumbo-jumbo, as Facebook wanting to make the news feed more social. It wants it to be less of a jumble of videos, ads, and news articles. The decision to revert to the core values is a reaction to a recent decline in original sharing, a trend that has caused a lot of consternation among the Facebook brain trust. Instead of posting updates about their personal lives, users are populating the feed with links to articles from across the Web. As the “friend” circles expand, the feed becomes less intimate and leads to what Facebook insiders, according to Bloomberg, call “context collapse.”


Facebook, Publishing, Strategy

Wolff: Facebook and the media’s interests diverge

By Michael Wolff

http://www.usatoday.com/story/money/columnist/wolff/2016/07/04/wolff-facebook-and-media-interests/86604594/

Somehow, quite like the media’s ability to ignore the electoral anger that caused Trump and Brexit, it was also able to blindly ignore that Facebook’s interests were different from its own.

And when Facebook announced last week that it was going to downgrade news in the Facebook news feed in favor of personal ruminations and friend baby pics, there was, in Trump and Brexit fashion, a total “it can’t be” reaction from the media. Actually, it’s quite a development for the media not unlike Brexit for Britain.

Rather, the media ought to Brexit Facebook. Since Facebook is going to turn its back on publishers, publishers ought to radically and unilaterally reject Facebook. Let Facebook go dark. Take back control, in the words of the Brexiteers. And don’t ever give it up again.


Digital Media, Branded Content, Live Streaming, Social Media

Martha Stewart Wants a Steady Revenue Stream From Facebook Live

By jeffrey Trachtenberg

http://www.wsj.com/articles/martha-stewart-wants-a-steady-revenue-stream-from-facebook-live-1467374400

As Facebook Live viewers have noticed, advertising isn’t allowed on the streaming service, at least not yet. However, creators are free to integrate product placements into their videos, and Martha Stewart has done some of that. So far, brands seem to be testing the water, with a Facebook Live mention as a small part of a bigger advertising deal.

While that may pale in comparison to the size of the audience she used to have for her television program, Ms. Stewart is certain that live videos are helping some people discover her for the first time, in part because she says she’s attracting an international audience. But even more important, the live episode was shot by one camera operator with an iPhone Six Plus for a fraction of the budget for her former weekday TV show.


Digital Media, Mobile

Teens’ Ownership of Smartphones Has Surged

Penetration will approach 75% this year

By eMarketer

http://www.emarketer.com/Article/Teens-Ownership-of-Smartphones-Has-Surged/1014161

Thus, for this whole age bracket, smartphone penetration will be 74.2%. That is up sharply from 2013, when just under half of this age cohort had smartphones. Still, it falls short of the figure for adult millennials, among whom upwards of nine in 10 have smartphones.


Digital Media, Blockchain

Chaining culture

Will blockchain technologies kill off fair use?

By Peter Brantley

https://medium.com/@naypinya/chaining-culture-c5422bb252ca

Creative Commons has a real world interest in blockchain. They are potentially a means of conveying license information, identifying media just as accurately as a digital fingerprint or an identifying object hash. Being able to verify that a particular image is CC-BY, and that its creator was Robert Capa, is suggestive of a future where attribution, and credit for authorial work generally, can become automated and distributed. This has particularly excited the music and photography industries, but it has broader reach. Every commercial photographer alive would rapidly adopt a technology that ensures rights tracking and assured payments as their work moves across the internet; “track and trace” technology is a glimmer in the searching eyes of IFRRO, the International Federation of Reproduction Rights Organizations.

Radical transparency — the ability to create an unbreakable chain of provenance — threatens Fair Use, a fundamental aspect of copyright that enables people to use copyrighted content without asking permission. When every use of an image, film, or text can be tracked, recorded, and verified, we fall into a world where we’ve commercialized ever more of our culture, and reduced the window of openness for everyone. By careless default, we may end up creating a massive, global, collective licensing framework whose controls are in the hands of technology firms and frameworks, over which we’ve lost the democratic control that the technology proclaims itself capable of delivering.


Digital Media, Investment, Strategy

Why Raising Too Much Money Can Harm Your Startup

By Mark Suster

https://bothsidesofthetable.com/why-raising-too-much-money-can-harm-your-startup-5adc112e1259

…there are markets where it’s relatively easier to raise capital and therefore you should take a little bit more but you should create a budget where you only spend 70% of what you raise on a pace of 18 months.

But the bigger point I want to make is what happens when the coffers are depleted and you need more money? That is where over-raising can be corrosive. What felt great when you raised it $5 million on $20 million now feels like a noose around your neck because raising at an up-round of $8–10 million at a $40–50 million pre-money valuation is stratospherically harder than raising at a $20 million valuation.


Digital Media, Investment, Strategy

Anatomy of a unicorn: Why tech startups are staying private

Podcast by McKinsey and transcript

http://www.mckinsey.com/industries/high-tech/our-insights/anatomy-of-a-unicorn-why-tech-start-ups-are-staying-private?cid=podcast-eml-alt-mip-mck-oth-1607

A bit under a third of the companies are China based, but you look at the type of companies you have there and it’s actually quite a bit different from what you would see in the US. The US tech sector tends to be a lot more, if you like, “real” tech.

Whereas what you have in the China tech sector is a lot more intimate, and a lot more, if you like, sort of reseller business models. So, companies that are providing intermediation through a service. Things like social media—e-commerce is obviously a very big issue. E-commerce in China is absolutely huge. It’s a massive market, and much, much better developed than most other countries right now, including the US.

Now that there is a substantial amount of capital aimed at the late-stage sector, that allows them to stay private for longer. In the venture-capital sector itself, you’ve got unprecedented levels of fundraising. A few hundred billion of uninvested funds sitting there, and it has to be deployed. Now, venture capital is fundamentally a bit of a cottage industry. It doesn’t scale very well. It’s all based on a small group of people searching for opportunities in a defined area, industry or geographic.

That’s put more pressure to get money into investments. But I think what’s really changed the game has been the entry of a lot of money from outside the traditional venture-capital industry. So, buyout funds looking to get into late-stage limited partners, pension funds and so forth who want to do pre-IPO investments into some of these more prestigious companies like Facebook.


Digital Media, VidCon, After The Love Has Gone

VidCon 2016: Innocence Lost?

By Peter Csathy

http://www.thevideoink.com/features/opinion/vidcon-2016-innocence-lost/

And yes, VidCon continues to rank amongst the most important industry events. For those of you who have never attended, it still is a “must” (for reasons I laid out in great detail in my review of my first VidCon two years ago). But, for others like me who have attended previously (especially those who have attended multiple times), it has become more like CES. An event worthy of consideration for sure (because many digital media leaders and influencers will be there and it is easy to schedule back-to-back meetings). VidCon, however, is no longer an absolute necessity for your agenda. And I wasn’t alone in that assessment.  Several industry insiders whom I respect felt the same and actually left early.

The primary reason? The original VidCon “magic” was gone. VidCon version 1.0 (which still persisted two years ago) was all about serendipity and immersion into the brave new world of digital-first video content (what many then called the “YouTube Economy”).


Digital Media, Entertainment, Sports

Visionary Peter Guber’s Sports And Entertainment World

By Mike Ozanian

http://www.forbes.com/sites/mikeozanian/2016/06/22/visionary-peter-gubers-sports-and-entertainment-world/

Got lucky to have Peter Guber on our TV show, Forbes SportsMoney, the other day. The celebrated movie producer, who is an owner in the Golden State Warriors, Los Angeles Dodgers and LAFC talked passionately about the lens through which he views sports and entertainment, what an increasingly social market means for owners, and the impact Esports and virtual reality will have on the industry.


Traditional Media

Best TV Networks of 2016 (So Far)

By Joe Adalian

http://www.vulture.com/2016/06/best-tv-networks-of-2016-so-far.html

The biggest trend in the TV industry so far in 2016 has, sadly, been the same as the one which shaped 2015: Viewership, for both broadcast and cable networks, continues to decline. This doesn’t mean it’s all death and despair in TV land, however. Live tune-in for TV shows is headed south, but when various on-demand platforms are included, Americans are actually consuming much more media content overall, including TV. And even as the business in general struggles to adapt to new user behaviors, individual networks are still managing to shine. In no particular order, here are five doing particularly well this year, as judged by ratings, buzz, or a combination thereof.

DB: Big Joe has forgotten more about TV than entire networks will ever know. Good breakdown on who had a good first-half run on the dial.


Social Media, Demographics Marches On

Snapchat’s Teen Fans Wince as App Catches On With Their Folks

By Yoree Koh

http://www.wsj.com/articles/snapchats-teen-fans-grumble-as-app-catches-on-with-their-folks-1467661872

A recent comScore report declared that Snapchat is “breaking into the mainstream,” estimating that 38% of U.S. smartphone users ages 25 to 34 are on Snapchat, and 14% of those 35 or older. Three years ago, those numbers were 5% and 2%, respectively.

DB: Old dudes on the Snapchat. Oh, snap!


Technology, Business Climate

‘Tech tax’ proposed in San Francisco amid growing tensions over startup boom

By Marissa Kendall

http://www.siliconbeat.com/2016/07/05/tech-tax-proposed-san-francisco-amid-growing-tensions-startup-boom/

A handful of San Francisco supervisors want tech companies in the city — and only tech companies — to pay extra taxes, The San Francisco Chronicle reported. The money would go toward addressing the city’s homelessness problem and the high cost of housing.

The measure, backed by three city supervisors and announced last week by Supervisor Eric Mar, would take a 1.5 percent payroll tax from tech companies’ pockets.


Technology, Business Climate, International, Advertising

The impact of Brexit is looking ‘dismal’ for the UK media sector

By Lara O’Reilly

http://www.businessinsider.com/enders-impact-of-brexit-is-looking-dismal-for-the-uk-media-sector-2016-7

“Brexit is upon us,” the report says, using the abbreviation for the British exit from the EU. “It promises no benefits to the UK creative sector, only offering the prospect of damage. The question is how much.”

Enders says the period of uncertainty could last as long as five years.

And when there is a period of uncertainty, advertisers tend to hold back their spend. Advertising spend is also influenced by the economy, which is expected to experience an accelerated slowdown as a result of the Brexit.

As a result, Enders has downgraded its short-term forecasts for the UK media sector.


SVOD, Distribution

SeaChange Pumps New Release of ‘Adrenalin’ Multiscreen Platform

By Jeff Baumgartner

http://www.multichannel.com/news/content/seachange-pumps-new-release-adrenalin-multiscreen-platform/406058

Following on hints dropped earlier this month, SeaChange International has issued a new release of its multiscreen video “Adrenalin” backoffice platform that adds support for 4K/Ultra HD content, binge-watching models, and a “geographic failover” element.


Digital Video, Branded Content, Traditional Media

NBCU TEAMS WITH SABRA FOR BRANDED CONTENT STUDIO’S FIRST PARTNERSHIP

By Cate Lecuyer

http://promaxbda.org/brief/content/nbcu-teams-with-sabra-for-branded-content-studios-first-partnership

Through the partnership, the videos will have access to a reach of more than 140 million unique visitors and nearly 50 million social followers from the NBCUniversal specific pages, according to the network. NBCU Content Studio will also create memes and GIFs for Sabra’s social pages, and content distribution will incorporate use of data-targeting to to reach Sabra Veggie Fusion key audiences.


Mobile, Digital Media, Publishing

Hyper, the Mic-owned app for curated videos, comes to iPhones

By Anthony Ha

https://techcrunch.com/2016/06/30/hyper-iphone/

Like Hyper on the iPad, the new app offers each user a daily playlist of 10 videos. According to Gilles, there are now 30 or so videos selected every day, with each user seeing a subset of 10 based on their own interests, and based on the publishers and creators they’ve subscribed to within the app. (If you’ve subscribed to a creator, you also get a notification whenever one of their videos is added to the app.)

In order to enable these offline capabilities, Hyper has also partnered with a number of publishers, including Condé Nast Entertainment (publisher of Vogue,The New Yorker, Wired and others), Refinery29, Mashable, Fusion and Elite Daily. And there will be videos from the Mic team as well.


Mobile, Digital Media, Publishing

Facebook to Shut Down ‘Paper’ News Creation and Curation App

By Juli Clover

http://www.macrumors.com/2016/06/30/facebook-shuts-down-paper-app/

Paper, a Flipboard competitor, consisted of a news reader that pulled content from a user’s Facebook News Feed and a variety of well-known online publications, organizing it all into a magazine-style layout with sections ranging from technology to animals. A team of editors curated the most popular online content for users and for a time, it was a popular replacement for the traditional Facebook News Feed.


Distribution, Pay TV

Sling TV adds a slew of new channels including BBC, NBC, Bravo, USA and Syfy

Sling is adding several new networks to its streaming-video roster, but restrictions remain for households that want to watch many channels at once.

By Jacob Krol

http://www.cnet.com/news/sling-tv-adds-a-slew-of-new-channels-including-bbc-nbc-bravo-usa-and-syfy/

Among the new channels are popular, previously unavailable networks from the NBC and BBC family, including USA, Bravo, BBC America, Syfy and some regional Comcast Sportsnet channels. But Sling is keeping its channel offerings in two separate color-coded tiers: Sling Orange and Sling Blue.

Sling Orange, the base service, will still cost $20 per month and offer only “single-stream” service (the ability to watch one channel at any given time), for a total of 28 channels from the Disney/ESPN family. Sling Blue costs $25 for 43 networks — including those from Fox and NBC — and offers up to three simultaneous streams on different devices.


Traditional Media, Social Media, Big Data

Linear TV Tunes In To Social Media Data To Plan Campaigns

By Sarah Sluis

https://adexchanger.com/digital-tv/linear-tv-tunes-social-media-data-plan-campaigns/

4C scanned social media profiles to find the viewers most likely to be interested in the upcoming movie. It looked for behavior that indicated an affinity for the genre, actors or similar movies, going on to match those users to respondent-level viewing data from Nielsen, which allowed them to extrapolate the viewing history of the group.

Turner took the segment and used its Targeting Now solution to create an optimized schedule it estimated would provide the most reach against that audience segment.

Targeting Now is designed to ingest virtually any data source, including a marketer’s first party data, and uses predictive technology to figure out who is likely to view a show or sports event.


Conferences of note

Wonder Women of Tech, July 15 and 16

https://wonderwomentech.com/speakers/

 

Fabric Notable Stories, June 29, 2016: Twitch Tips, HRC Tech, CEO Gone Rogue

Curated by David Bloom

Many bits of news coming out of big social-media platforms these days, as they jockey to offer new ways to monetize and connect, especially through video. Twitch, the king of tipping, creates a virtual currency, while Live.ly,  the live-streaming spinoff from smash-hit karaoke app Musical.Ly, sings something of the same tune.

Today’s list also includes some engrossing long reads, such as the one by Antonio Garcia Martinez about his dance between potential acquirers Facebook and Twitter, and what he did to his co-founders. -DB


OTT, Streaming Video

4 signs of the splintering OTT video economy

By Colin Dixon

http://www.nscreenmedia.com/4-signs-splintering-ott-video-economy/

We are entering a new phase in the evolution of OTT video. The market is splintering on many levels, and it threatens to slow or even derail the explosive growth we have seen in recent years.

Here are 4 signs that the OTT video economy is splintering into many different proprietary pools of influence.


Social Media, Streaming Video

Instagram Looking to Boost Video Consumption with New ‘Picked for You’ Channels

By Andrew Hutchinson

http://www.socialmediatoday.com/social-networks/instagram-looking-boost-video-consumption-new-picked-you-channels

“The total time people spent watching video on Instagram increased 150 percent over the past six months. As video continues to grow, we’re adding new channels to Explore to make it easier for you to discover videos you’ll enjoy.”  

That 150% increase stat kind of came out of nowhere – earlier this week in an interview with Bloomberg, Instagram CEO Kevin Systrom noted the figure as part of the discussion. Yet three months ago in March, when Instagram announced the expansion of on platform video length from 15 to 60 seconds, they quoted this stat:

There are some obvious channel topics in there, for sure (Comedians, Singers) but the narrow focus of many of these areas (Special Effects Makeup, Pitbulls) highlight niche interests where, obviously, Instagram is seeing significant community activity – significant enough to build entire channels around them.


Social Media, Monetization

Twitch Unveils New Tipping Functionality Called ‘Cheering’ With Animated Jewel Emotes

By Geoff Weiss

http://www.tubefilter.com/2016/06/28/twitch-tipping-functionality-cheering-animated-emotes/

Twitch has introduced a new chat functionality called ‘Cheering‘, whereby viewers can tip streamers with animated, jewel-shaped Emotes — which is the gaming platform’s parlance for emojis — called ‘Bits‘. The new feature is designed to celebrate the fact that “the moments we share on Twitch, and the streamers who create them, are the glue that binds us together,” writes programming manager Robin Fontaine in a company blog post.

Having launched yesterday in beta, Bits can be bestowed with five different Emotes. 100 Bits cost $1.40. Users can tip in increments of 1 Bit, which appears as a small, gray pyramid; 100 Bits, which appear as two dancing purple diamonds; 1,000 Bits cost $14 and appears as a large teal gem; 5,000 Bits are priced at $70, and appear as a rotating royal blue jewel; and 10,000 Bits cost a whopping $140, and manifest in chat as a six-sided red star.


Live Streaming, Apps

Musical.ly May Be the Spoiler in Livestream Race with Launch of Live.ly

By Andrew Wallenstein

http://variety.com/2016/digital/news/lively-livestream-musically-1201803301/

Musical.ly, a Shanghai-based social network that has astonished the industry by amassing a global audience approaching 100 million mostly teenage users in less than one year, is spinning off a second app, Live.ly, that will also focus on livestreaming. After a soft launch in May, Live.ly went live in the iTunes app store Friday, and began trending instantly despite zero promotion because of the word of mouth from Musical.ly’s rabid user base.

Both apps will be integrated with each other; once Musical.ly starts to formally introduce Live.ly to its users, a livestreaming category that has plenty of big entrants but no clear winner yet will get a new player capable of scaling as quickly and massively as the others.


Branded Content, VR, Marketing

Is Branded Virtual Reality Content the Next Frontier in Marketing?

In Cannes, media companies like Gannett, AOL pitch marketers on their ability to help create and distribute sponsored VR content

By Jack Marshall

http://www.wsj.com/articles/is-branded-virtual-reality-content-the-next-frontier-in-marketing-1466701202

Publishers and media companies also were joining in, pitching marketers on the idea of branded virtual reality content, which they hope to produce and distribute on behalf of paying brands in the latest frontier for marketing.

Salespeople and VR experts from Gannett’s USA Today Network, for example, spent time this week demonstrating a sizzle reel for its upcoming weekly VR show called “VRtually There,” as well as branded VR content it’s already produced for companies such as Honda.

It also demonstrated a new VR ad unit it created, which it’s calling a “cubemercial,” that effectively places the viewer inside a virtual-reality room. Brands will be given the opportunity to showcase videos or products on each of the cube’s six sides, said Gannett’s chief revenue officer, Kevin Gentzel.


Ad Blockers, Digital Media, Advertising

Scaremongering in digital: Why ad blocking isn’t as dire as you think

By Rob Rasko

http://marketingland.com/scaremongering-in-digital-182044

What I discovered is that while ad blocking is a big concern that publishers need to take seriously, it may not be as big a business problem as some predict it to be. Here’s why.

To develop a realistic projection of how big the ad-blocking problem is, we cut up the revenue and projections into three categories — search, display and digital video — and in our opinion, the only ad formats that are truly at risk for being susceptible to ad blockers are traditional display banners and rich media units.


Social Media, Algorithms

Facebook’s News Feed: Why you see what you see

By Kurt Wagner

http://www.recode.net/2016/6/29/12057724/facebook-news-feed-explained-values-algorithm

Why we see what we see in News Feed, though, has always been a bit of a mystery. We know News Feed is powered by a computer algorithm, a set of signals created by Facebook to show you, the user, a personalized list of items the company thinks you’ll like. But what all of those signals are and how much one signal is weighted versus another has never been entirely clear.

Facebook is trying to fix that, at least in one small way. On Wednesday it published its “News Feed Values” for the first time, a set of guidelines it claims to adhere to whenever it tweaks or changes the almighty algorithm.

The timing of this is not random.

For starters, Facebook tweaked its algorithm Wednesday in a way that will hurt news publishers that rely on News Feed for distributing their content. The list of values are Facebook’s attempt to explain to those publishers why this is happening.


Social Media, Apps, Advertising

Snapchat is slashing its ad prices for brands, sources say

By Garrett Sloane

http://digiday.com/platforms/snapchat-slashing-ad-prices-brands-sources-say/

Snapchat’s ads API — application programming interface — could cost advertisers $100,000 at minimum, which is significantly lower than Instagram’s minimum of $500,000 when it first opened the platform to ads, according to sources familiar with Snapchat.

Snapchat started selling ads in late 2014, and early products — one that went to every user and disappeared within 24 hours — cost about $750,000. In 2015, Snapchat brought down the price for video ads to 2 cents a view, or $20 for 1,000 views. This year, prices were back up with premium animated lenses that could cost millions depending on how many an advertiser bought in a given day, and interactive ads, where users can swipe up for more content, cost about $55 for 1,000 views.


Social Media, Publishing

The Huffington Post hacks a Snapchat button to drive followers from its website

By Garrett Sloane

http://digiday.com/platforms/huffington-post-hacks-snapchat-button-drive-followers-website/

The Huffington Post had to build its own for Snapchat because the app is almost intentionally difficult to follow. “Snapchat is not the easiest platform to surface content on,” said Kiki Von Glinow, director of growth at Huffington Post. “We have to tell the user coming to us on desktop that they can experience HuffPo in a completely different way on Snapchat.”

Since adding the button, HuffPo has seen a 140 percent increase in daily average signups, Von Glinow said. The publisher would not say how many followers it gains daily or how many it has in total.


Social Media, Small Business

Introducing Twitter Dashboard

By Noah Pepper of Twitter

https://blog.twitter.com/2016/introducing-twitter-dashboard-0

Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done. It gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance.


SVOD, Traditional Media, Pay TV, Set-Top Boxes

Advice to Big Ops: Add Streamers to the Box

Set-top apps could help SVOD tap into older demo, says analyst

By Mike Farrell

http://www.multichannel.com/advice-big-ops-add-streamers-box/405963

Integrating apps from subscription video-on-demand services into cable set-top boxes could go a long way toward tapping into an underserved demographic for subscription video-on-demand — older viewers — while providing pay TV with another retention tool, according to some analysts.

That could be a key demographic for Netflix in particular. After a strong first quarter of domestic subscriber growth — it added 2.2 million customers in the period — Netflix said subscriber increases would slow in the second quarter to about 500,000. Netflix could make up the difference by targeting older pay TV customers, Swinburne said.


Traditional Media, Streaming Video, Social Media

Adult Swim Posts A Full Episode Of Brad Neely’s New Show On Vine

By Sam Gutelle

http://www.tubefilter.com/2016/06/27/adult-swim-vine-brad-neely-harg-nallin-sclopio-peepio/

In order to promote Neely’s incredibly-titled work, Adult Swim went to Vine, where it took advantage of the Twitter-owned platform’s recent expansion past its signature six-second format by posting the entire first episode of Harg Nallin Sclopio Peepio.

Viewers who head over to Adult Swim’s Vine page will find a short clip from Harg Nallin. Should they click a “Watch More” button in the loop’s bottom-right corner, they will load up a wider video player that shows the animated sketch show’s full 10-minute premiere.


Social Media, Streaming Video

Vine Premieres Its First Long-Form Original Series, ‘Camp Unplug’, Starring Lauren Giraldo, Cody Ko

By Geoff Weiss

http://www.tubefilter.com/2016/06/27/vine-premieres-first-long-form-original-series-lauren-giraldo-cody-ko/

Micro video platform Vine — which recently announced changes that will allow certain creators to post longer videos, thus opening the door to monetization opportunities — has quietly released its first long-form original series. Told in a series of 36 Vines ranging in length from 6 seconds to more than 2 minutes, the show is called Camp Unplug and is about a group of 13 Vine stars who grudgingly attend a digital detox summer camp.


Streaming Video, Social Media

Samantha Bee’s Facebook Experiment: AT&T Works to Stream ‘Full Frontal’ Preview

By Brian Steinberg

http://variety.com/2016/tv/news/samantha-bee-facebook-full-frontal-att-late-night-advertising-1201804231/

As part of a sponsorship deal with AT&T, Bee will offer users of the social-media outlet a look behind the scenes of her edgy comedy show as it gears up for a taping this evening in front of an audience. Facebook users will be able to see Allana Harkin, a member of the show’s staff, warm up the audience, and then catch Bee as she greets the audience and even takes questions from both the crowd in front of her as well as Facebook users. The hostess is expected to acknowledge AT&T as the sponsor of the new access granted to fans in her own words as part of the agreement.

AT&T is just one of several advertisers trying to make new connections with TV’s late-night audience. Last week,  McDonald’s and Coca-Cola arranged a joint deal that put products from both companies into the popular “Carpool Karaoke” segment on James Corden’s “Late Late Show” on CBS. NBCUniversal recently enlisted Seth Meyers to do a live ad for Chrysler’s Pacifica. Apple in October used a performance by Ryan Adams on Comedy Central’s “Daily Show” to run an ad at the bottom of the screen during the program for its streaming Apple Music service. These deals are just two of many that have begun to crop up across late-night programming, as Madison Avenue craves a more obvious presence while Jimmy Fallon, Jimmy Kimmel, Stephen Colbert and the rest deliver riffs on the headlines and interview celebrities.


Politics, Policy, Technology

Hillary Clinton’s tech agenda is really a huge economic plan in disguise

By Brian Fung

https://www.washingtonpost.com/news/the-switch/wp/2016/06/28/hillary-clintons-tech-agenda-is-really-a-huge-economic-plan-in-disguise/

The agenda released Tuesday reads like a Silicon Valley wish list. It calls for investing in computer science and engineering education, expansion of technologies like 5G mobile data and hooking up more public places such as airports and train stations with cheap, abundant WiFi. It would continue efforts to curb abusive patent lawsuits, which the tech industry says are stifling its ability to innovate. And it commits to defending the government’s net neutrality rules, which were recently upheld by a federal appeals court and aim to ban Internet providers from unfairly manipulating Internet content.

The proposal from the presumptive Democratic nominee also promises to give recent college grads a three-year reprieve from their student loan payments, as long as they spend that time creating new startups and small businesses. And it includes an extra incentive that allows young entrepreneurs to wipe out up to $17,500 in student debt if they launch their businesses in “distressed communities.”


Digital Media, Funding

Russell Simmons’ All Def Digital Closes $10 Million Funding Round Led By Third Wave Digital

By Geoff Weiss

http://www.tubefilter.com/2016/06/29/all-def-digital-10-million-funding-third-wave-digital/

All Def Digital (ADD) said today that it has closed a $10 million funding round led by venture capital firm Third Wave Digital. Other participants in the round included WPP Ventures (the investment arm of British advertising goliath WPP) and Andreessen Horowitz, as well as existing investors Nu Horizons, Greycroft Partners, eVentures, and Advancit Capital. This brings total funds raised by the Russell Simmons co-founded digital media company to $15 million.

ADD, which says it aims to capture urban-centric youth culture, boasts 100 million fans across YouTube and Facebook. It also recently launched a branded content studio called ADHD, which has partnered with consumer electronics brands, car and beverage makers, and movie studios.

New funds will be used to scale cross-platform growth, and will be allocated toward original programming in comedy, music, sports, news, and poetry, ADD said. It will also help to accelerate branded and sponsored content initiatives.


M&A, Traditional Media, Litigation

Jeffrey Katzenberg Sued Over “Side Deal” to DreamWorks-Comcast Merger

By Ashley Cullins

http://www.hollywoodreporter.com/thr-esq/jeffrey-katzenberg-sued-side-deal-906922

Jeffrey Katzenberg is facing a proposed class-action lawsuit that claims he agreed to the $3.87 billion sale of DreamWorks Animation to Comcast because of a lucrative side deal,

DreamWorks shareholder Ann Arbor City Employees Retirement System is accusing Katzenberg of breaching his duty to minority shareholders. AACERS claims Katzenberg was offered a 7 percent share of profits from the company’s new media business in perpetuity, and if he hadn’t taken that deal Comcast would have had to pay more for the studio to secure his support.

As part of the acquisition, Katzenberg will serve as a consultant to NBCUniversal and become chairman of DreamWorks New Media, which controls the company’s interests in AwesomenessTV and NOVA.


Social Media, E-Commerce

Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

By Tim Peterson

http://marketingland.com/pinterest-tries-one-amazon-new-shopping-features-like-ai-enabled-search-182672

On Thursday — almost a year to the day since Pinterest rolled out buyable pins in the US, which it’s now bringing to the web — the company is adding a host of new e-commerce features. Some are standard. There’s nothing new to a cross-platform shopping cart and merchant profiles. But others attempt to make searching for products by typing in text and scrolling through results seem outdated.

People can now put items from different merchants in a shopping bag that they can access and check out from any device. And Pinterest is adding merchant profiles so that people can see what specific sellers have on offer, including what’s popular and what’s on sale. Again, standard.


Live Streaming, Digital Media

THE DEATH AND RESURRECTION OF LIVE & COMMUNAL ENTERTAINMENT

By Tal Shachar & Matthew Ball

https://redef.com/original/the-death-and-resurrection-of-live-communal-entertainment

These two changes have fundamentally transformed media consumption and in the process, disoriented the network business and left Hollywood confused about the value of television content and the future of the industry.  After all, live communal “appointment” viewing has always been considered the “core” product of the TV offering. On-demand is simply an add-on, as TV Everywhere access demonstrates (Time Warner Cable customers still can’t watch any of Disney’s non-ESPN channels or Time Warner’s non-HBO cable networks over-the-top). Moreover, weekly releases have long been viewed as critical to the consumer experience (by way of reviews, tweets and water cooler chitchat). And as Empire’s first season showed, the momentum that can accrue from weekly releases can be essential to audience growth. Networks also rely on distributed series viewing to drive the rest of their programming portfolio via lead-in/lead-out programming. And of course, 50% of network revenues come from selling live audiences to advertisers. This has made a pivot tough.


M&A, Social Media, Shameless Self-Accounting

How I Sold My Company to Twitter, Went to Facebook, and Screwed My Co-Founders

By Antonio Garcia Martinez

https://backchannel.com/tuesday-april-5-2011-6c783a5dce42

In this excerpt adapted from his new, take-no-prisoners Silicon Valley memoir Chaos Monkeys, Antonio García Martínez explains the harrowing exit of his one-year-old Y Combinator startup company. As we begin our narrative, García Martínez is CEO and unofficial strategist of AdGrok, which is in the midst of the “trough of despair” following launch and preceding significant revenues. His two co-founders, Matthew McEachen (MRM) and Argyris Zymnis, aka“the boys,” provide the engineering. (They are the book’s Rosencrantz and Guildenstern.)


Publishing, Monetization, Digital Media

Newsonomics: The Financial Times’ CEO on trial subscriptions, the platform age, and living in luxury

By Ken Doctor

http://www.niemanlab.org/2016/06/newsonomics-the-financial-times-ceo-on-trial-subscriptions-the-platform-age-and-living-in-luxury/

The company now can rightly claim to be more digital than print. I’ve often pointed to the FT as an exemplar of how high-quality journalism is making the transition into the new age, but I’ve been equally impressed by how hard the journey is, even for the exemplar.


Advertising, Ad Tracking

Uh Oh: Google Expands Its Ad Tracking. But, Yay: It’s Opt-In

By Brian Barrett

https://www.wired.com/2016/06/latest-ad-tracking-move-google-gets-opt-right/

The prompt includes an option to let Google use all of the information associated with your account—search, Chrome, YouTube, the works—to inform the ads you see across the web. Google already does this within its own services, but until now it has used cookies for anything beyond that.

This new setting would change that.

Opting in gives you more granular control over how ads work across devices signed into your Google account. If a search for boat shoes (you know, the grey ones with white laces) haunts you across the web, you’ll be able to kill it everywhere, all at once, rather than going device by device.


Live Streaming, Music, Crazy Icelandic Bands

Sigur Rós is livestreaming a 24-hour drive through Iceland with a soundtrack generated in real-time

By Abhimanu Ghoshal

http://thenextweb.com/shareables/2016/06/21/sigur-ros-livestreaming-drive-across-europe-soundtrack-generated-real-time/

On ‘Route One’, the group is driving through Iceland for 24 hours and livestreaming the journey. The accompanying soundtrack is a single continuous piece created using Bronze, which is described as ‘generative music software’. The app will take cues from Sigur Rós’ latest track ‘Óveður.’


Design, Infographics

Design, Illustrated in 3 Charts

Been typing a lot of words recently, so this one will be simple: a few doodles from the sketchbook pondering what, exactly, is design.

By Julie Zhuo

https://medium.com/the-year-of-the-looking-glass/design-illustrated-in-3-charts-128ae8ff22fe#.hdwyksoe9

Essentials of Design Venn Diagram

Fabric Notable Stories, June 16, 2016

By David Bloom
I’ve been curating notable news stories (though the first entry here represents one of my first columns for Tubefilter) for a little while now on behalf of Fabric Media, and its clients in the publishing, ad-tech and related space. We’re experimenting now with making my curated lists more public here and on my personal sites on LinkedIn and Medium. 
  
Each of these links also includes a key paragraph or two (not always the first one) to help provide some flavor of the piece or its essential nut graph. I expect I’ll annotate these entries more too, though my Tubefilter column is certainly more than annotation, exploring the opportunities ahead in mobile as advertisers shift spending from print to mobile, which are currently far out of proportion with their respective levels of audience engagement versus ad spend.   
After reading my piece below, check the State of the News Media report from Journalism.org linked further below. It’ll provide further context for the mess that is both print journalism and local broadcast. Hope they find some answers soon.  

Mobile, Digital Media, Advertising, Creators

Insights: Reaping The $22 Billion “Opportunity” In Mobile Entertainment

By David Bloom

http://www.tubefilter.com/2016/06/15/22-billion-mobile-entertainment/

That expected growth in mobile represents, again, a huge opportunity for creators, publishers and advertisers smart enough to ride these trends and build the audiences and relationships they need now. This won’t be simple, of course. We’re writing the playbooks for success seemingly every day, then tearing them up and writing new ones. But Meeker has laid out an opportunity. Creators and brands need to take advantage.


Social Media, Mobile, Video

Facebook VP: 5 years from now, your News Feed will be “probably all video”

By Matt McGee

http://marketingland.com/facebook-vp-5-years-now-news-feed-will-probably-video-180931

Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, toldFortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too.

Though she didn’t give any specific numbers, Mendelsohn confirmed that Facebook users are posting less text-based status updates and more media.


Ad blockers, Advertising

The ad blocking wars: How 3 industry groups are fighting back

By David Fitzpatrick

http://www.marketingdive.com/news/the-ad-blocking-wars-how-3-industry-groups-are-fighting-back/420739/

By this point, marketers, publishers and ad tech firms alike largely agree that ad-block technology is an issue that needs addressing. Anyone in the industry who wasn’t so sure may have been convinced when the FCC released public comments on its recent broadband privacy proposal in late May 2016. There were more than 53,000 comments on the proposal, compared to 47 for a cross-device tracking workshop held previously.


Advertising, Digital Content

Marketers Rely on Visual Content for Social Platforms

By eMarketer

http://www.emarketer.com/Article/Marketers-Rely-on-Visual-Content-Social-Platforms/1014086

March 2016 research by communications firm Lewis, which examined the use of visual content (which refers to both images and video) among marketing decision-makers, found the demands of social media and the format’s high engagement rates are key reasons for its use. According to Lewis’ study, 94% of marketing decision-makers already produced visual content. When asked about the reasons for producing such image-focused media, 67% said it was “more engaging,” while another 50% said “social media requires” its creation.


Social Media, Advertising, Mobile

YouTube Director lets SMBs film professional video ads from their phone

By Amy Gesenhues

http://marketingland.com/youtube-director-offers-smbs-tools-create-publish-video-ads-181103

The free YouTube Director business app is currently available for iPhones in the US and Canada.

In addition to SMBs, YouTube says app developers can use YouTube Director to build a video ad for their app with existing logos and app screenshots from the App Store or Google Play Store.


Social Media Digital Content, Native Advertising

Imgur Rolls Out Video Capabilities for Its Native Ads

By George Sieto

http://adage.com/article/digital/imgur-users-applauds-advertisers/304527

The photo-sharing platform Imgur is giving marketers the ability to embed video in their promoted posts, which have previously been limited to text, images and GIFs. Discovery Channel and CNN’s Great Big Story are among the first brands to buy in with ads set to start today, Discovery’s to promote Shark Week programming starting June 26.


Startups, M&A, Investment, Technology

Why Startups Are Struggling

By James Surowiecki

https://www.technologyreview.com/s/601497/why-startups-are-struggling/

…American entrepreneurship is actually on the decline, and has been for decades. As the economists Ian Hathaway and Robert Litan documented in a 2014 Brookings Institution paper, the percentage of U.S. firms that were less than a year old fell by almost half between 1978 and 2011, declining precipitously during the recession of 2007-’09 with only a slow recovery after. According to the Commerce Department, the number of new businesses started by Americans has fallen sharply since 2000, and so too has the percentage of American workers working for companies that are less than a year old.

While Stern and Guzman show that high-growth firms are being formed as actively as ever, they also find that these companies are not succeeding as often as such companies once did. As the researchers put it, “Even as the number of new ideas and potential for innovation is increasing, there seems to be a reduction in the ability of companies to scale in a meaningful and systematic way.” As many seeds as ever are being planted. But fewer trees are growing to the sky.


Social Media, Digital Media, Traditional Media, Publishing

Wattpad Teams With Turner To Bring Its Users’ Horror Stories To TV

By Sam Gutelle

http://www.tubefilter.com/2016/06/14/wattpad-turner-tales-from-the-crypt/

The first project Wattpad and Turner will undertake together will relate to Tales From The CryptM. Night Shyamalan and TNT’s upcoming reboot of the former HBO series of the same name. Contests and other “opportunities” launched by the Wattpad team will identify the platform’s best writers, who will earn a chance to create horror stories for Tales’ weekly block of programming. After the Tales tie-in, Wattpad is expected to launch more projects related to TBS and TNT programs.


Publishing, News

State of the News Media 2016

By Amy Mitchell and Jesse Holcomb

http://www.journalism.org/2016/06/15/state-of-the-news-media-2016/

In 2015, the newspaper sector had perhaps the worst year since the recession and its immediate aftermath. Average weekday newspaper circulation, print and digital combined, fell another 7% in 2015, the greatest decline since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of total circulation. And any digital subscription gains or traffic increases have still not translated into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded companies declined nearly 8%, including losses not just in print, but digital as well.


Social Media, Creators

Hank Green Establishing ‘Internet Creators Guild’ Nonprofit To Champion The Creator Community

By Geoff Weiss

http://www.tubefilter.com/2016/06/15/hank-green-internet-creators-guild-nonprofit-to-support-creator-community/

YouTube star Hank Green, who established the popular vlogbrothers channel with his brother, John, in 2007 — as well as VidCon, the world’s largest online video convention, in 2010 — will launch this month a nonprofit organization called the Internet Creators Guild (ICG), which aims to be a resource and support system for digital influencers.


VR, Traditional Media

Is Virtual Reality going to transform cinema?

By Dana Knight

http://www.dazeddigital.com/artsandculture/article/31455/1/is-virtual-reality-going-to-transform-cinema

But is VR going to transform cinema? Most of the VR experts I spoke with are pretty certain that the landscape of entertainment is definitely changing and that VR will be a big part of the industry’s story going forward. It all depends on technology becoming better and better and technology is advancing at a dizzying pace. Here, we investigate how this new tech might transform the face of cinema.


Digital Media, Creators, Social Media

Here’s Why YouTube Veteran Mitchell Davis Is Experiencing A Creative Renaissance On Snapchat

By Geoff Weiss

It’s a cast of characters that has resonated with multitudes — including fellow YouTubestars Hank Green and Ingrid Nilsen. “My audience is bigger on Snapchat right now than it is on YouTube,” says Davis, who notes he still sees the latter platform as his bread and butter, but has also become more open to experimenting on newer apps like Instagram and Vine. His Snapchat stories receive roughly 20,000 views before they disappear after 24 hours, and he says he typically posts 20 to 25 Snaps at a time. “I’ve never encountered a video-based app that has gone from zero to sixty so quickly,” he says. “It’s moving just as fast as the videos disappear.”


Investment, China, M&A

The rock-star dealmaker bringing China’s hottest startups to the US talks deals, bubbles, and spotting the next great entrepreneur

By Portia Crowe

http://www.businessinsider.com/fan-bao-on-chinese-ipos-acquisitions-and-china-renaissance-2016-6

We just got a license to operate in China as an issuer — a security firm — so I started dealing with the domestic market a couple of years ago. I find that the two markets are very different. The domestic market is very much retail-driven as of today — 85% of investors are retail investors, whereas here I think it’s probably the other way around. So the markets behave very differently. And also in China all the IPOs are based on the approval process, meaning it’s really up to the CSRC [China Securities Regulatory Commission], which is the SEC equivalent in China, to decide whether you’re eligible for an IPO, whereas here it’s more registration-based. So basically anyone can file for an IPO as long as you meet the minimum requirements and there are buyers of your securities — then you can get listed. So those two things make the fundamental difference between these two markets.


Strategy, Technology, Human Capital

IF MACHIAVELLI WORKED IN TECH

By Matthieu McClintock

https://medium.com/@mattrmclaren/if-machiavelli-worked-in-tech-658c77a394ca

As in all business, rule number one in climbing the ladder is to never outshine your master. Even if you are completely right or even solve the core problem the business faces, it doesn’t matter. A lot of managers, like people, are sensitive and see superior talent and intelligence as a threat. Great managers, however, surround themselves with those who are more talented and skilled and as a result, elevate themselves and their businesses. You don’t need to hold a managerial position to live by this rule. If you want to be an A player, hang out with them, watch, and learn.


Strategy, Technology

Secrets of the Sharing Economy

By Justin Fox

http://www.bloomberg.com/view/articles/2016-06-15/secrets-of-the-sharing-economy-in-the-age-of-uber

In the book, Sundararajan argues that online platforms that make it easy for individuals to sell products and services to others are ushering in a new kind of capitalism. I interviewed him over lunch early this month. What follows is an edited and much-abridged account of our conversation.


Music, Digital Media, Politics, Europe

The UK Leaving the EU Would Change the European Music Industry

By Laura Snapes

http://pitchfork.com/thepitch/1186-the-uk-leaving-the-eu-would-change-the-european-music-industry/

If Britain leaves the EU, we could find ourselves excluded from having free movement across much of Europe’s mainland. That could have two expensive, complex implications for touring bands: individual visas to enter each EU country, and the introduction of the carnet, a document detailing every single piece of equipment on deck, to prevent the import or export of products without paying VAT. It costs between £1000 — £2000 (approximately $1400 — $2900), and lasts just 12 months.

According to a recent BPI survey, 68 percent of participating British record labels wish to see the UK remain in the EU. “British music accounts for a quarter of the total market in Europe for recorded music,” said chief executive Geoff Taylor. “This success helps to create jobs in the UK and fund exceptionally high levels of investment by British labels into new music.” BPI label members were also concerned about retaining influence over the protection of the music they create: 90 percent believed it was important to remain involved in the discussions surrounding proposed new pan-EU copyright rules.

 

Snapchat Drives Rise of Vertical Video, And The Mobile Video Experience

By David Bloom

Snapchat’s meteoric rise has changed a lot of things in the digital business, but as this LA Times piece points out, one of the biggest, if more subtle, changes may be in the shape of the video that tens of millions of mobile users watch.

Snapchat yellow logo smallVertical video is the way it gets done with Snapchat creators such as Honduras (in the LA Times photo above), which means there also need to be changes in the way advertising gets done on Snapchat and other rising digital platforms.

More importantly, this signals the rising importance of mobile-first video and supporting technologies in the business of entertaining audiences. What worked in traditional film and TV, and on YouTube, isn’t going to work as well on these new platforms where mobile-conversant audiences live. That’s why companies such as Stre.am and Beachfront Media are evolving their offerings too.

 

 

 

Snapchat Becoming More Than Just a Messaging App

By Mathew Ingram @ Fortune 

It can be difficult to get a handle on Snapchat sometimes, and not just because of its notoriously user-hostile (at least for old people) design.

It’s also a slippery target because it keeps changing so rapidly — the Snapchat you thought you knew six months or a year ago isn’t the same Snapchat you’ll be using tomorrow.

The Wall Street Journal reaches a new, younger audience on Snapchat Discover

Lucinda Southern Digiday — This January, the Wall Street Journal became the first American newspaper to have a presence on Snapchat Discover in the U.S. For some, the paper’s markets focus didn’t seem like a natural fit with the ephemeral millennial platform. But two months in, Sarah Marshall, a social media editor at the Journal, said the Journal loves Discover.

Is Snapchat On The Verge Of Its ‘Facebook Moment’?

Frank Sinton @ Adexchanger — Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook moment” by attracting broad attention from mainstream audiences and media as its user base tops 100 million.

ClickZ: Snapchat vs. Facebook vs. YouTube: When Is a View a View?

Frank Sinton @ ClickZ — Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view?