social media Archive

Video Distribution Tool Maker Epoxy Acquired

By Paresh Dave Los Angeles Times

Venice start-up Epoxy, whose software enables online video makers to distribute clips to multiple social media apps at once, has been acquired for an undisclosed amount.

The buyer announced Tuesday is Vemba, a Toronto company that helps video makers get their videos onto news apps and other online publishers. Integrating Epoxy into its service means Vemba should be able to help its users more effectively get videos onto Facebook, Twitter, YouTube and other apps that are increasingly becoming key publishing platforms for media companies. Vemba’s customers include magazine giant Conde Nast and Los Angeles Times owner Tronc.

Epoxy, founded in 2012, had received more than $8 million from investors. Both it and Vemba shared an investor: Los Angeles’ Upfront Ventures. The Video Ink reported late Monday that Epoxy Chief Executive Juan Bruce will assume an advisory role at Vemba.

Vemba Buys Social Publishing Platform Epoxy

By Jeff Baumgartner @ Multichannel News

Toronto-based Vemba said it will continue to service the 87 MCNs and 70,000 creators Epoxy has acquired. They said Epoxy surpassed 5 million monthly YouTube views earlier this year.  Its partners include Fullscreen, Awesomeness TV, Studio 71, Whistle Sports, and GT Channel, among others.

Epoxy Bonds with Toronto Video Platform

By Annlee Ellingson @ L.A. BIZ

The company was “looking to introduce tools to manage across multiple distinct audiences,” CEO Garrick Tiplady told me via email. “From a social distribution perspective, Epoxy was a natural fit.”

Epoxy, which makes it easy for video producers to create content and manage audiences across YouTube, Facebook, Twitter, Instagram and Vine, will be integrated into Vemba’s platform, and Vemba will continue to serve Epoxy’s 87 multi-channel networks and 70,000 creators. Earlier this year, Epoxy surpassed 5 billion monthly views on YouTube.

Epoxy Acquired by Vemba

By VideoInk

Vemba also inherits a strong engineering team, which will be folded into Vemba’s existing roster, and a significant presence in LA. Reigning Epoxy CEO Juan Bruce, who sources claim was on the verge of being “ousted by the board,” will step into an advisory role while Epoxy co-founder and Chief Product Officer Jason Ahmad will remain as part of the executive team as SVP of Engineering. Both companies deny Bruce’s role to be anything but voluntary.

Vemba Acquires Social Media Publishing Platform Epoxy

By Geoff Weiss @ Tubefilter

One-year-old Vemba said it acquired Epoxy for its social publishing tools and video distribution tech across YouTube, Facebook, Twitter, Instagram, and Vine, according to a release. Vemba will continue to serve the 87 MCNs and 70,000 creators that Epoxy has cultivated throughout its four-year reign — though Epoxy’s tech will be fully integrated into the Vemba platform. Epoxy says it surpassed five billion monthly YouTube views earlier this year.

Vemba Acquires Epoxy Social Publishing Platform

By Rapid TV News

Aiming to be the only online video solution offering ‘seamless’ video distribution across all content platforms, Vemba has acquired social platform Epoxy.

Toronto-based Vemba has a stated mission of helping media companies distribute, monetise and measure video and says that it acquired Epoxy for its social publishing tools and video distribution technologies. Content from Vemba’s discoverable marketplace works with any video player technology and offers real-time video analytics across all player environments.

Vemba Picks Up Epoxy

By Chris Tribbey @ Broadcasting & Cable

“No other video platform in the world allows publishers and creators to distribute content across virtually every channel from one tool,” Vemba CEO Garrick Tiplady said in a statement. “Epoxy offers the missing social link that our customers need, and we are thrilled to welcome them to the Vemba team.”

Epoxy’s technology offers video producers an avenue for creating content across every major social platform, including YouTube, Facebook, Twitter, Instagram and Vine. Epoxy announced earlier this year that it had surpassed five billion monthly YouTube views.

Pubcon Preview: Content, Media & Site Reviews

By Casie Gillette @ KoMarketing

In this session, you’ll learn how to produce video from your mobile phone and use paid social media and search to distribute it and create demand for your audience. Produce and distribute a podcast and promote it using apps like Clammr and livestream video to Streamup, Spreecast, Periscope and Facebook so that the content looks better than anything produced in Hollywood using iOS or Android apps to create weekly live broadcasts.

YouTube Millionaires: Jack Baran

By Sam Gutelle @ Tubefilter

Jack Baran is evolving into one of YouTube’s most versatile vloggers. The 19-year-old from Fairfield, Connecticut creates videos on his thatsojack YouTube channel, where he has more than 1.6 million subscribers. His content covers a wide variety of topics: He discusses his favorite music, shares his tastes in fashion, produces skits and sketches that often discuss the differences between guys and girls, and collaborates with many of his fellow creators.

How Brands Reach Millennials on Snapchat

By Steven Perlberg @ Wall Street Journal

Marisa Thalberg, chief marketing officer at Taco Bell, was fielding Cinco de Mayo-related pitches from her social media team when one idea stopped her in her tracks: a “sponsored lens” on Snapchat that would make people’s heads transform into a giant taco drizzled with spicy Diablo sauce.

Check Out NikkieTutorials in This Week’s YouTube Millionaires

By Sam Gutelle @ Tubefilter

The phenomenon of makeup tutorials is an international one, and in the Netherlands, one of the most popular beauty vloggers is NikkieTutorials. Nikkie, who is partnered with the Divimove network, routinely wows her subscribers with fabulous looks. Nikkie, who studied at a makeup school in Amsterdam, is truly adept when it comes to cosmetics, and in her videos, her expertise shines through. We talked to her after she surpassed one million subscribers:

Pinterest Ad Targeting Just Got More Powerful

By Frank Fumarola @ Pinterest Business

Targeting your ads is important—it’s how you can effectively get your leather tote noticed by a new grad searching for a work-ready bag, or how you get an aspiring home chef to try your dumpling recipe. And starting today, targeting on Pinterest is even more powerful.

Author: | Categories: Advertising, Social Media Tags: , ,

Microsoft’s Inquisition of LinkedIn Could Help Them Get Back In The Ad Business

By Mike Shields @ Wall Street Journal

Almost a year ago, Microsoft largely exited the digital advertising business, outsourcing the task of selling ads on properties like its web portal MSN to AOL. So, does the software giant’s surprising $26.2 billion acquisition of LinkedIn change that dynamic?

Author: | Categories: Advertising, Social Media Tags: , ,

YouTube Millionaires: Jeanine Amapola

By Sam Gutelle @ Tubefilter

Jeanine Amapola‘s YouTube videos are cheerful and upbeat, and her positive attitude is paying off big time. Amapola, who recently graduated from the University of Texas, has over the past few years found success on YouTube with her collection of beauty, makeup, fashion, lifestyle, and DIY videos. Now, Amapola, who is partnered with StyleHaul, has surpassed one million subscribers, so we asked her some questions about her channel.

Twitter Replaces Head of Consumer Product

By Kurt Wagner @ Recode

Twitter’s consumer product boss Jeff Seibert, who just took over Twitter’s core product team back in September, is no longer running Twitter product, according to multiple sources. Seibert, who co-founded Crashlytics, will go back to running Twitter’s developer product suite Fabric, which he was doing before the promotion in the fall.

Author: | Categories: Social Media Tags: , , ,

This Week on YouTube Millionaires: Teni Panosian

By Sam Gutelle @ Tubefilter

The latest beauty vlogger whose makeup skills have vaulted her into our spotlight is Teni Panosian. Panosian, who was raised in Los Angeles, runs a blog called Miss Maven alongside her channel, and her viewers trust her for her expertise and her confident tone. After she hit one million YouTube subscribers, we got in touch to ask her a few questions about her channel.

The Dark Side of Artificial Intelligence

By Jefferson Graham USA TODAY

This week we dived into everything from the potential dark side of artificial intelligence, to making sense of Twitter’s soon-to-change 140 character limits on the #TalkingTech podcast. I ranted about Uber’s ever-increasing surge pricing, and offered recommendations on how to deal with them, and talked to folks from Dell Computer about how Sony used 40 of their super-PCs to animate scenes in the new Angry Birds movie. These powerful machines could render a 30 second scene in an hour that would take 18 years on a standard computer, Dell insisted.

 

YouTube Millionaires Features Logdotzip

By Joshua J. Cohen @ Tubefilter

Tyler Pappas‘ trajectory to YouTube stardom can perhaps be traced back to a preadolescent affinity for a Japanese manga series about gaming. It was by way of Yu-Gi-Oh that the now-24-year-old first found himself to be a part of an online community and came up with the name that would eventually become the banner under which he’d amass an amazing YouTube audience. Logdotzip was conceived way back in 2006, but Pappas didn’t start posting videos to the channel until 2007. In the year’s since, he’s upped his game, embarking on an ambitious two-videos-per-day schedule with uploads showcasing a range of programming rarely seen in the gaming community.

#TalkingTech Podcast Highlights

By Jefferson Graham @ USA TODAY

This week on the #TalkingTech podcast, we dived into Amazon’s new program that pays you to post videos, Everalbum’s automatic backup of your smartphone photos and a new app for finding rare sneakers, Flip.

Via the Clammr app, we offer quick-hit highlights from each of the shows. You can click below, or if you’re on mobile, go here: http://www.clammr.com/widget?channelId=35973

Manny Mua is Featured on This Week’s YouTube Millionaires

By Sam Gutelle @ Tubefilter

YouTube’s community of female beauty vloggers is large and well-established, but at the same time, there is a smaller group of men who want to show off their looks, too. One of those “boy beauty” creators is Manny Mua, who has gathered a large audience by offering makeup tutorials to his viewers, sharing a few of his favorite cosmetic items, and exuding confidence all the way. In order to help Manny celebrate his recent million-subscriber milestone, we asked him a few questions about his digital success: