Spot.tv Archive

Hulu Spending on TV Advertising

By Wayne Friedman @ MediaPost

Hulu is one of the leading new OTT providers this year, in terms of national TV marketing spend. It shelled out $99.9 million in national TV advertising in 2017 from January 1 through December 20, according to iSpot.tv.

iSpot.tv Teams up with Inscape

By Wayne Friedman @ MediaPost

Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.

Vizio’s data information unit, Inscape, has made a deal with Data Plus Math — the research company behind Project Thor — to boost efforts to create a consumer purchasing attribution platform tied to TV advertising.
Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.
Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each advertising exposure.

Facebook’s Improves its Ability to Compare Social Ads to TV

By Lauren Johnson @ Adweek

The company is launching two new brand measurement tools that analyze TV and Facebook performance. One of them, Facebook Cross-Platform Brand Lift, plugs into TV analytics company iSpot to crunch data on brand lift across Facebook, Instagram and Facebook Audience Network, or FAN, ads. Consumers are asked in surveys if they watched specific TV programs and then receive followup questions about ads that aired during the programs. Brands can then compare the results from people who were exposed to ads and those who were not. Facebook is slowly rolling out Cross-Platform Brand Lift to advertisers, with the goal of making it widely available in the first quarter of 2018.

These are the Newest Ads on TV From Miller Lite, Dior and More

By Advertising Age

A few highlights: T-Mobile pointedly attempts to appeal to non-millennials in a spot that promotes its Unlimited 55+ plan for people over 55. Miller Lite says that it hasn’t changed the way it brews in 40 years “because when you get something right, you don’t mess with it.” And Natalie Portman endures some serious relationship drama in a new 30-second cut of a commercial for Dior’s new fragrance, Miss Dior; a slightly longer (45-second) version debuted online.

The Top 5 Wireless Ads: T-Mobile Top TV Ad Wireless Spender in July

By Mike Dano @ FierceWireless

FierceWireless has partnered with iSpot.tv, the TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly snapshot of the wireless industry’s advertising spending. The results below are for the top five biggest spenders among wireless industry brands from July 1-31.

TV’s Social Media MVPs of the Week: Peter Kraus, Rico Gathers and Nova Clarke.

By  TheWrap

The Wrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Aug. 2-8 and is drawn from the most emotionally reacted-to television shows, including broadcast, cable, streaming and PPV.

Xeljanz, Taltz and Breo Notch Highest View Rates On TV

By Beth Snyder Bulik @ FiercePharma

Data collected by real-time TV ad tracker iSpot.tv analysts shows that, for the month of July, the top 10 pharma TV ad spenders all notched 94% or higher average view rates for the month. That means on average, the ads are watched at least 94% of the way through before someone changes the channel, turns off the TV or brings up the channel guide.

Check out the Freshest Ads from State Farm, Red Robin, DNA Testing Service Helix and More

By Advertising Age

A few highlights: “So many Americans struggle with finances,” an announcer says in a State Farm commercial that promotes the financial literacy tools available at LetsStartToday.com. Red Robin plugs its “Yum 2 Go” mobile-ordering app. And DNA testing service Helix encourages you to “Crack your code.”

USA’s ‘The Sinner’ Gets TV’s Biggest Promo Push

By Broadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Aug. 6).

 

What Do Kids Think of Their Parents’ RA? Amgen’s New Enbrel Push Offers a Few Ideas

By Beth Snyder Bulik @ FiercePharma

In Amgen’s latest campaign for Enbrel, kids are speaking up. Two new TV commercials feature children talking about their parent’s painful arthritis and their worries about it. The “Being There” campaign includes one TV ad focused on a mother, and another on a father. The TV ads began running last week, backed by combined spending of just under $2 million so far, according to data from real-time TV tracker iSpot.tv.

Most-Watched Auto Ad Touts ’17 Mitsubishi Outlander

By WardsAuto

Mitsubishi’s 100th anniversary sales event spot promoting the ’17 Outlander is ranked by WardsAuto and ispot.tv as the most-watched automotive commercial for July 31-Aug. 6.

Check out the Freshest Ads from M&M’s, Infiniti, Microsoft and more

By Advertising Age 

A few highlights: Duracell presents a dad who imagines everything that could go wrong if his son’s favorite toy doesn’t stay powered up — and sufficiently distracting. Stephen Curry helps Infiniti demonstrate “what performance sounds like” (last week Lindsay Stein and E.J. Schultz served up the backstory on the brand’s latest creative direction: “Infiniti Turns to 72andSunny for Creative Help”). And an animated version of Jessie J jams for M&M’s Bite-size Beats.

 

Latest Kia Commercial Finds Sweet Spot Among Viewers

By WardsAuto

Kia needs only 15 seconds to claim first place in the iSpot.tv/WardsAuto ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of TV impressions across national television broadcasts – for July 17-23.

Twitter’s “Music is Happening” Ad Thrives The Audience.

By John CassilloTVREV

Though it may not be attracting new users just yet, “Music is Happening” has been a hit with viewers. According to iSpot.tv, the ad has scored a 95.6% average view rate (percentage of impressions across all views of an ad) on 1,733 airings. It’s also experienced a completion rate of 93.2% — a high number of viewers watching the spot at least three-quarters of the way through.

Kool-Aid And Other Brands Are Summer’s Popular Ads

By John Cassillo @  TVREV

Using data from iSpot.tv, we’re able to dig into Kool-Aid’s ads and determine which months have generated more traction with viewers. iSpot tracks TV ads 24/7 across linear, VOD, OTT and time-shifted viewings, from a panel of 10 million connected TVs.

 

Univision Names O’Connor CRO

By MediaPost

Over the past year period ending mid-April, the Univision network pulled in $1.6 billion in national TV advertising, with some 669 brands airing commercials, according to iSpot.tv

Here are the latest commercials on TV: Nintendo, Kohl’s and more

By Advertising Age

A few highlights: Nintendo hypes Nintendo Switch gameplay — specifically the rather messy world of Splatoon 2, where “it’s time to sling ink.” Men’s Wearhouse promotes a BOGO sale while also plugging its “expert stylists who can help you find your best look.” And Kohl’s wants you to stop by to “shop for your home” — and apparently, a college dorm qualifies as “home.”

Watch the Newest Ads on TV From Apple Music, Target, Samsung and More

By AdvertisingAge

A few highlights: Samsung Mobile serves up a funny ad demonstrating one of the hazards of bringing your smartphone to the beach. Target hypes itself as a back-to-school shopping destination with one of its signature vividly colorful spots. And Brantley Gilbert stars in a moody, black-and-white commercial for Apple Music that visually celebrates “the open road.”

Today’s New and Most Engaging TV Ads

By Advertising Age

Among the new releases, a teenage driver discovers that Allstate’s “accident forgiveness” policy isn’t shared by his parents. Hotels.com’s Captain Obvious shows up in the apartment of a couple fresh off a TV binge-watching session (spoiler: they’ve missed out on a lot of stuff). And Katy Perry gets all kinds of annoying updates from her concert stage manager (fortunately, she’s a real trouper) in an ironic ad for the Citi Double Cash card.

Today’s Digital Rundown

By Cynopsis

To determine the TV ads generating the most digital response, the attention and conversion analytics company iSpot.tv measures viewer actions across Facebook,Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the 2017 MTV Movie & TV Awards on Sunday, May 7. “MTV’s rebranded tentpole movie awards (now fortified with TV awards too) brought out plenty of brands (and even some rare L.A. rain and hail, too). Taco Bell took home the evening’s top advertising honors, leading all online activity prompted by commercials during the show. “ Get Together ” used the dreaded friend zone to tease Taco Bell’s new loaded taco burrito, earning 36% digital share of voice. The spot beat out Warner Bros.,Samsung, Diamond Producers Association and Paramount for the program’s most buzzy brand message.”