By David Bloom
Snapchat’s meteoric rise has changed a lot of things in the digital business, but as this LA Times piece points out, one of the biggest, if more subtle, changes may be in the shape of the video that tens of millions of mobile users watch.
Vertical video is the way it gets done with Snapchat creators such as Honduras (in the LA Times photo above), which means there also need to be changes in the way advertising gets done on Snapchat and other rising digital platforms.
More importantly, this signals the rising importance of mobile-first video and supporting technologies in the business of entertaining audiences. What worked in traditional film and TV, and on YouTube, isn’t going to work as well on these new platforms where mobile-conversant audiences live. That’s why companies such as Stre.am and Beachfront Media are evolving their offerings too.