Television Marketing Archive

Why Fans Love “Atlanta”

By Broadcasting & Cable

Examining the discussion around the show’s humor more closely, Canvs uncovered that a particular moment in one episode had viewers laughing up a storm: In the seventh episode, titled “B.A.N.” (it originally aired Oct. 11), the show took a turn towards the satirical, which included a talk show complete with parody commercials that played throughout the episode. Put simply, people went nuts for the fake ads—and said as much on social media in a major moment for Atlanta’s buzzworthiness and momentum.

Speaking of commercials, how did the real advertisers fare during the show during its first full season? According to iSpot, the attention and conversion analytics platform for TV advertising, since the season premiered and through re-runs this summer, 269 brands have aired 599 spots over 1,800 times with an estimated total spend of $7 million

‘This Is Us’ Dominated Prime Time With More Than Just Ratings

By Madeline Berg @ Forbes

“Striking an emotional connection with fans, especially for dramas, means higher ratings and audience retention throughout a season,” says Jared Feldman, the founder and CEO  Canvs, adding that emotional responses are also tied to audience loyalty, ad recall and advertiser purchase intent levels.
For This Is Us, 46.5% of emotional reactions expressed love (more than any other sentiment) and 13.2% expressed “good.”

Since its premiere, This is Us has generated about $100.9 million in ad revenue for NBC, according to ispot.tv, making it the network’s most valuable scripted series after only one season. Other than The Voice, it garners more money than any other prime-time show.

Life Without Nielsen: How Top Shows Fared for Advertisers During Ratings Blackout

By Jason Damata @ Broadcasting & Cable

With Nielsen on the lamb this week due to a power outage, here are some insight snacks about a few programs to calm info-starved TV and advertising nerds just dying to know who was reached. Using iSpot.tv, the real-time TV advertising measurement and attention analytics company, we can get a very clear picture on the age, gender and attention of audiences. You’ll notice how the The Bachelor leveraged the long form primetime blocks for more ad eyeballs and dollars. That This is Us skews younger and more female, and things like Rachel Maddow’s tax exclusive kept people from changing the dial. And thanks to Canvs.tv, the emotional analytics platform, we can also gain a view of the emotional charge these finales generated for each network. That data is generated from Nielsen’s social guide data.

TV’s Social Media MVPs of the Week: Demi Lovato, Dirk Nowitzki and Rosemary LeVeaux

By TheWrap

A pop singer, a basketball star and a new bride in Canada’s coal country had viewers talking passionately on social media over the past week. Of the 138,072 Emotional Reactions (ERs) surrounding the 2017 iHeartRadio Music Awards on TBS, TNT and truTV, 5.1 percent mentioned Demi Lovato.

 

Viewers React Emotionally to TV

By Cynopsis Media

Tweet of the week: @Shelly_Baby1: Congrats @BrunoMars on the Innovator Award, well deserved. Im glad you are just getting started!! #iHeartAwards
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from March 1-7 using Twitter data from Nielsen. Insights from the 2,393,029 tweets expressing a specific Emotional Reaction (ER) include:
– 9.6% of viewers who sent congratulatory messages about something on TV were watching the iHeartRadio Music Awards on TBS, TNT and truTV.
– 11% of people who thought something they were watching was funny were tuned into Love & Hip Hop: Atlanta on VH1, with Kirk being the subject of much amusement.
– 3.7% of viewers who called something on TV beautiful were checking out Hallmark’s seriesWhen Calls the Heart.
– 5% of people who said they were scared while watching a TV show were tuned into the latest episode of The Walking Dead on AMC. –Canvs

60.6% of People Who Said What They Were Watching on TV Was Beautiful Were Watching The Oscars

By Cynopsis Media

Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Feb. 21-27 using Twitter data from Nielsen. Insights from the 3,641,538 tweets expressing a specific Emotional Reaction (ER) include:
– 37.3% of viewers who said something on TV was crazy were watching (you guessed it) The Oscars on ABC.
– 13.0% of people who said something on TV made them cry were tuned into NBC’s tear-jerker This Is Us.
– 4.1% of people who said what they were watching on TV made them laugh were catching Love & Hip Hop on VH1.
– 60.6% of people who said what they were watching on TV was beautiful were watching (you guessed right again) The Oscars.

TV’s Social Media MVPs of the Week: Viola Davis, Wes Gibbins and Gwen Stefani

By TheWrap

Of the 1,545,619 Emotional Reactions (ERs) surrounding the Oscars on ABC, 2.4 percent mentioned actress Viola Davis (she garnered more mentions than any other honoree), who won Best Supporting Actress for her role in “Fences.” Viewers were moved by her passionate speech, with many expressing outright love while others commented on her beauty

Oscar Ratings Fall 4%, But People Loved The Show

By Madeline Berg @ Forbes

About 1.5 million of these Tweets portrayed some sort of emotion, according to emotion analytics company Canvs. These reactions, which represent the most passionate viewers, generally expressed positive emotions: 34.7% communicated love, 9.2% crazy, 8.3% congrats, 7.3% enjoy and 4.2% beautiful. Only 3.6% and 3.2 % of emotional reactions expressed hate or dislike, respectively.

 

TV’s Social Media MVPs of the Week: DeMarcus Cousins, Daryl Dixon and William Hill

By TheWrap

A star baller, a zombie fighter and a cancer patient had viewers talking passionately on social media over the past week.
Of the 165,560 Emotional Reactions (ERs) surrounding the 2017 NBA All-Star game that was simulcast on TNT and TBS, 6.8 percent mentioned DeMarcus Cousins. Despite only playing in the actual game for just two minutes, Cousins was a huge conversation topic because of speculation that the Sacramento Kings were trading him — a suspicion that was later confirmed when the New Orleans Pelicans announced that he would be joining their roster.

9.7% of Viewers Who Said Something on TV Was Crazy Were Tuned Into 2017 NBA All-Star Game

By Cynopsis

Tweet of the week: @retyart: the all star game is where the absurd happens: alley oops between former team mates, insane dribble moves, john wall hitting a jumper
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from February 15-21 using Twitter data fromNielsen. Insights from the 2,094,302 tweets expressing a specific Emotional Reaction (ER)include:
– 9.7% of viewers who said something on TV was crazy were watching the 2017 NBA All-Star Game on TNT and TBS.
– 5.8% of people who said they laughed at something on TV were tuned into VH1’s reunion episode of Love & Hip Hop New York, with Cardi sparking a majority of the reactions.
– Excluding sports and specials, 10.4% of viewers who said something they were watching was badass were checking out Riverdale on The CW.
– 1.9% of people who talked about being addicted to a TV show were watching Big Little Lieson HBO.

 

‘SNL’ Sparks Major Viewer Emotions for NBC

By Mike Gasbara Broadcasting & Cable

B&C worked with Canvs, the emotion analytics company, to see what’s been driving the most emotion in viewers, and it turns out a 42-year-old pioneer is leading the way for TV series in February.
Overall, NBC has generated the most emotional response when it comes to TV series, accounting for 16.5% of Emotional Reactions (ERs) across networks. Saturday Night Live, the sketch comedy show that premiered in 1975, helped propel NBC to glory, prompting more than half (8.8%) of that ER total. The Feb. 4 episode featuring Kristen Stewart as guest host took the top spot for the most emotionally resonant airing (2.2% of ERs) so far this month.

Which TV Shows are Driving Emotional Reactions?

By Cynopsis Media

Tweet of the week: @melissdelong: This is SO UNCOMFORTABLE, like I am on my couch cringing and hugging the cat because this conversation is painful. #TheBachelor
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Feb. 8-14 using Twitter data from Nielsen. Insights from the 4,539,692 tweets expressing a specific Emotional Reaction (ER) include:
– 69.6% of viewers who said something on TV was beautiful were watching the 59th Annual Grammy Awards on CBS, with Adele and Beyonce prompting many of the responses.
– 6.5% of people who talked about being excited for something on TV were eagerly anticipating the mid-season premiere of AMC’s The Walking Dead.
– 14.3% of viewers who commented about a TV show being awkward were tuned into The Bachelor on ABC, where one date in particular had viewers cringing.
– Excluding sports and specials, 4.8% of people who mentioned being sad about a TV show were watching a heart-wrenching episode of ABC’s How to Get Away With Murder.

TV’s Social Media MVPs of the Week: Adele, Beyoncé and Corinne

By TheWrap

Canvs, the language analytics company that measures emotions around content, partnered with The Wrap for a weekly snapshot of the characters and personalities that have TV viewers the most worked up on social media.Audiences took to Twitter to express their love for Adele and Beyonce during the Grammys, and were certainly entertained by Corinne’s antics on The Bachelor.Of the nearly 2.2 million Emotional Reactions (ERs) surrounding Sunday’s broadcast of the 59th Annual Grammy Awards on CBS, 11.8% of them mentioned Adele and 9% were prompted by Beyonce. 

Super Bowl Ad Engagement

By Simona Pop @ We Are Social Media

Emotion analytics company Canvs reported the top sentiment was “love”, resulting from the 46.5% of the emotional reactions. Other top emotions were “crazy” (9.5%) and “enjoy” (9.0%). Only 2.8% showed “dislike.”

Twitter Engagement Leads to Higher Ad Recall

Coverage from Twitter’s Best Practices Report

A research from social TV analytics company Canvs showed TV viewers who engage on Twitter have higher rates of ad recall.

Canvs identifies the instances when a high percentage of Tweets about a TV program contain emotional reactions. During such programs, viewers were 48 percent more likely to recall an ad than those who watched programs that have a lower reaction rate.

People Loved When The Grammys Got Political

By Madeline Berg @ Forbes

The social media world was pleased: ATCQ, joined by Busta Rhymes and Anderson Paak, garnered over 13,000 emotional reactions on Twitter, according to emotion analytics company Canvs, and a majority of those–54%–expressed love. 9.5% expressed enjoyment, 4.8% expressed craziness, 3.9% expressed happiness and 3.6% expressed excitement. Only 3.2% of emotional reactions expressed hate and 2.3% expressed dislike. The performance, which was dedicated to Phife Dawg, was the most overtly political one of the night.

‘New Edition Story’ Tops TV Series in Emotional Response

By Mike Gasbara Broadcasting & Cable

A lot of social media so far this year has been dominated by big televised events like the Golden Globe Awards, the Presidential Inauguration, and of course, the Super Bowl. But beyond tent-pole TV, what series have been generating the most social passion? B&C checked with Canvs, the emotion analytics company, for a look at what’s been driving the most emotion among viewers.
Since the start of the year, Canvs has detected more than 7.1 million Emotional Reactions (ERs) sparked by TV series. These are the top 5 shows that fed into that number:

This Week’s Social Media MVPs: Lady Gaga, Tom Brady and Melissa McCarthy

By TheWrap

The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at some of the characters and personalities that have TV viewers the most worked up.

Of the over 3.8 million Emotional Reactions (ERs) surrounding Super Bowl LI on Fox, 9.9 percent mentioned Lady Gaga. During a game where, for much of it, it looked liked the Atlanta Falcons would easily triumph over the New England Patriots, the halftime show garnered much of the conversation

‘Stranger Things’ Trailer Tops Super Bowl Ad Buzz

By Todd Spangler @ Variety

“Stranger Things” — the surprise winner for best drama ensemble at the SAG Awards last week — led the social-media pack out of 65 different brands that advertised in the Super Bowl. All told, advertisers ran 104 spots in 49 ad breaks on Fox for just under 49.9 minutes of dedicated ad time, according to iSpot.tv, which measures activity from more than 10 million smart TVs and tracks responses to TV ads on social and digital platforms. Fox pulled in about $510 million in ad revenue from the Super Bowl telecast (including overtime but not post-game programming), iSpot estimated.

Among “Stranger Things” fans who commented on the trailer on Facebook, the top emotions expressed were “excited” (36%) and “love” (21%), driven by users who are looking forward to its Halloween 2017 premiere on Netflix, according to social-media emotion-analysis firm Canvs. Fans also expressed “crazy” (18%) about the teaser, as well as emotional language indicating how the wait is going to feel like an eternity, according to Canvs.

 

The Internet Reacts to Political Super Bowl Ads

By Madeline Berg @ Forbes

84 Lumber’s spot got people talking: There was a 10,000% increase in conversation around Lumber 84 from the day prior, according to ListenFirst. On Facebook, where the ad garnered over 1.3 million views, the top emotional reactions of commenters were love (32.2 %) and beautiful (16.1%), according to Canvs. Overall, the reaction to the spot was 87% positive, with only 1.1% of viewers tuning out when it aired, according to iSpot.TV.