TV Advertising Archive

iSpot.tv Presents the Newest Ads on TV From Beats, Apple, Adidas and More

By Advertising Age

A few highlights: Apple serves up a visually dazzling spot for the latest edition of Apple Watch (Creativity’s Alexandra Jardine has the backstory: “A Skateboarder Spins Through the Crowds in a Train Station in Apple Watch 3 Emmys Spot”). An orchestra’s triangle player goes a wee bit overboard with his solo performance in the latest “surprising” Geico spot. And Tom Brady manages everything—business and family life—with his BeatsX wireless earphones; the ad’s tagline: “Built for bosses.”

Nintendo led gaming industry TV ad So far but others are catching up

By Eleanor Semeraro @ VentureBeat

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly report on how gaming brands are spending. There was an uptick in gaming industry spend for television, jumping to an estimated $17.1 million from July’s $12.2 million. In total, 29 brands ran 81 spots nearly 9,000 times and generated over 1.1 billion TV ad impressions.

Check out the Newest Ads on TV From Taco Bell, Pennzoil and More

By Advertising Age

A few highlights: Taco Bell announces that “breakfast has come out of its shell” with the new Naked Egg Taco, which has a fried egg in place of a taco shell. A yellow race car speeds through an urban landscape in a moody Pennzoil spot that feels like it’s straight out of the “Fast and the Furious” playbook. And Ubisoft rather dramatically hypes its new South Park game in an ad that is, of course, narrated by Eric Cartman.

Chevrolet Remains Atop Most-Seen TV Ads Chart

By Wards Auto

For the second week in a row, Chevrolet takes first place in iSpot.tv’s rankings of the automotive ads that have racked up the highest number of impressions across national broadcast and cable TV airings. iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens.

Fox’s ‘The Orville’ Gets TV’s Biggest Promo Push

By Jason DamataBroadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top 5 TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Sept. 10).On the strength of 337.2 million TV ad impressions for promos leading up to its Sept. 10 premiere, Fox’s The Orville takes our No. 1 spot, displacing last week’s chart-topper, FX’s American Horror Story: Cult

iSpot.tv Presents the Newest Ads on TV From Kmart, GameStop and More

By Advertising Age

A few highlights: Party City serves up two separate ads—one directed at kids looking for costumes, the other at adults in search of spooky lawn decorations—to hype its Halloween merchandise. Chase teams up with “Late Late Show” host James Corden to promote the travel benefits of the Chase Sapphire Reserve card. And Kmart calls attention to its fall fashion offerings with a spot that declares “Anything is possible—dress for it.”

Most-Seen Chevrolet Advertisement List Through Labor Day Weekend

By Sean SzymkowskiGM Authority

Chevrolet said so-long to summertime with a hot advertisement through Labor Day Weekend, per WardsAuto and iSpot TV data.  Once again, the “New Excitement” advertisement climbed to the top of the chart, which showcases Chevrolet performance cars and trucks. Chevrolet tallied 309,419,938 impressions and a 76.67 attention score with the ad.

Ad of the month goes to: IHOP

By Elise CzajkowskiYouGov US

The first of two television ads — “The Eyebrows Say It All!” — rolled out on July 30, and received prominent placement, including a broadcast during NFL Preseason Football on Fox, according to ad tracker ispot.tv. It has aired more than 2,000 times nationally.

The Weather Channel Tops TV News Competition Because of Irma

By Eleanor Semeraro @ Broadcasting & Cable

Although Liberty Mutual led the way in overall impressions, the individual commercial with the most impressions came from Comcast Business. Comcast also held viewer attention. With an iSpot Attention Index of 137, its ads had 37% fewer interruptions than the average commercial on The Weather Channel (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). Spots from ZipRecruiter and Dyson also held people’s attention more than average over the weekend.

 

Here are the Newest Ads on TV From Kit Kat, Jaguar and More

By Advertising Age

A few highlights: Kit Kat takes a delightfully cheesy, ’80s-inspired approach to its latest “Gimme a break” ad, complete with new wave soundtrack. Jaguar serves up an intense and moody spot for its XE set to the industrial strains of gothic rocker Chelsea Wolfe’s song “Carrion Flowers” (previously used in a promo for “Fear the Walking Dead”) to make the point that “Jaguars roar.” And in the latest Infiniti ad, Stephen Curry has an adorable co-star: his five-year-old daughter Riley.

MOAT-ing the TV

By Jason DamataTVREV

This lines up with what iSpot.tv is doing for brands– once you have the IP of the TV and the pixel on the website, you now have a way to match exposures to sales activities. That kind of advancement is needed in a world where Amazon is Promising NFL Advertisers it Will Track Whether Their Ads Get People to Buy Things on Amazon. Speaking of advancement- when you measure TV activity from the glass you can also measure attention and interruptions at scale. Things like How Spots Wear Out In Ad Campaigns are just the start of re-defining attention on TV.

Tops Studios’ TV Ad Spending Goes to ‘Kingsman: The Golden Circle’

By Variety

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Kingsman: The Golden Circle.” Ads placed for the action comedy had an estimated media value of $6.3 million through Sunday for 1,202 national ad airings across 30 networks.

Check out the newest TV Ads From Ford, Lowe’s and More

By Advertising Age

A few highlights: Ford debuts a lively, football-themed ad for the 2018 Ford F-150 truck—complete with fast-paced narration by Denis Leary and some cool motion graphics from production house Big Block, via Global Team Blue, the WPP agency dedicated to Ford. A legendary actor takes an unexpected ride for Lyft (Creativity has the backstory: “Jeff Bridges Rides the Oregon Trail in W+K’s First TV Work for Lyft”). And Lowe’s serves up another in its series of “The moment you realize” spots, this one featuring a guy who accidentally gets pet like a dog because… well, it’s hard to explain; just watch it.

iSpot.tv Expands Attention Analytics with Creative Wear Alerts for TV Ads

By Broadcasting & Cable

To solve these problems, iSpot.tv, the attention and conversion analytics company, today announced a first of its kind set of attention-based analytic products designed to let brands know exactly when and to what degree consumers start burning out of every ad on TV; and to measure performance of campaigns against an industry or brand average. Using proprietary technologies and screen-level TV ad insights from millions of Smart TVs, iSpot.tv’s real-time attention analytics bring digital-like measurement to TV with the following new capabilities: iSpot.tv’s Creative Wear solution tracks the changes in attention score daily over the lifetime of an ad.  As soon as the attention score start dropping, visual creative wear indicators show the degree of wear.

Here are the latest commercials on TV From Samsung, Pepsi and More

By Advertising Age

A few highlights: Washington Redskins cornerback Josh Norman takes questions at a press conference—but at the same time he’s telling the world how he really feels by using the Galaxy Note 8’s Live Messaging feature. Toyota serves up a montage of people—a coach, a teammate, a sister and more—giving heartfelt pep talks. And a man invites a stadium beer seller into his life because he (mistakenly) thinks it would be awesome to have a guy with “ice-cold Bud Light here!” always at the ready.

iSpot.tv launches attention-getting analytics for TV ads

By Barry LevineMarTech Today

The three new analytics products are based on data iSpot has been collecting over the last several years, which measures four kinds of explicit interruptions: changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

iSpotTV Measures How Spots Wear Out In Ad Campaigns

By Jon Lafayette Broadcasting & Cable

iSpotTV’s system can detect if viewers changed the channel, flip to the guide, fast forward or turn off the TV after a commercial starts. Detecting when ads get interrupted by viewers lets the company calculate completion rates, attention scores and see how fast individual commercial are wearing out.

Chevrolet Rides Out Summer With Most-Seen TV Car Ad

By Wards Auto

Mitsubishi rounded out the ranking with an enduring ad that’s appeared on the chart multiple times. iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens.

FX’s ‘American Horror Story: Cult’ Gets TV’s Biggest Promo Push

By Jason DamataBroadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. On the strength of 189.3 million TV ad impressions for promos leading up to its Sept. 5 premiere, FX’s American Horror Story: Cult takes our No. 1 spot.

Here are the latest commercials on TV From McDonald’s, Levi’s and More

By Advertising Age

A few highlights: Stephen Curry and Stephen Curry—yes, two of him—engage in a metaphorical chase on a winding road in a commercial for the Infiniti Q50. Levi’s presents wildly diverse groups of people letting loose to Jain’s “Circle” in a spot that encourages us to “live like we dance.” And a mom in a McDonald’s ad momentarily declines to listen to her whining kids because she hasn’t had her shot of McCafé caffeine yet; the tagline: “Nothing comes before coffee.”