TV Industry Archive

Fullscreen Cancels VOD service

By Todd Spangler @ Variety

Original series on Fullscreen SVOD have included “Shane & Friends,” hosted by Shane Dawson, “Shay Mitchell: Chapters” and “Psychobabble with Tyler Oakley & Korey Kuhl.” Fullscreen also is the exclusive streaming home to series like “Magic Funhouse” and Bret Easton Ellis thriller “The Deleted,” and movies including “The Carmilla Movie,” based on the lesbian-vampire romance web series, Vertical Entertainment’s “Don’t Hang Up” and Big Block’s “Tell Me How I Die.”

People Spent Last Weekend Smashing their $100 Coffee Machines in Protest

By Patrick Kulp @ Mashable

As the willingness to break expensive kitchen appliances might suggest, the debate around Hannity’s behavior is also very emotionally charged. Data from emotion measurement firm Canvs found that people tended to direct a good part of those feelings toward associated brands.
“Unlike most emotional conversations about TV, brands have been raised to the forefront of the discussion surround ‘Hannity,'” said Zach Servideo, a media consultant who works on behalf of Canvs. “These brand-driven viewers’ emotional reactions are really unprecedented when you look at any show on TV.”

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iSpot.tv Presents the Newest Ads on TV from Sprite, Apple and more

By Advertising Age

A few highlights: Apple shows off how its iPad seamlessly fits into one little girl’s life (Alexandra Jardine has the backstory: “A Digital Whiz Kid Asks ‘What’s a Computer?’ in Apple’s Spot for iPad Pro”). LeBron James (an animated version of him, anyway) hypes Sprite Cranberry. And Subaru promotes its Share the Love sales event with the story of a kid named Matthew who got his wish through the Make-A-Wish Foundation with a little help from Subaru.

Deloitte’s 2017 North America Technology Fast 500

By Louis Columbus @ Forbes

Seven of the top ten 2017 winners are software companies including ClassPass, Toast, Liftoff, SalesLoft, ShipHawk, iSpot.tv and Cylance.

Media Brands Introduced the Six-Second Spot

By AdExchanger

Research from TVision Insights suggests shorter commercials deliver on ROI; it found that Discovery’s Shark Week promotional ad viewers who paid attention for at least three seconds had a tune-in rate 68% higher than average. And iSpot.TV calculated that 28% of attention is driven by program-related factors, and the rest by factors such as ad creative and creative wear-out, the point where the ad loses its effectiveness due to repeated airings.

Hannity has been a Big Emotional Trigger

By Eleanor Semeraro @ Broadcasting & Cable

Fox News is home to some big TV personalities — and over the past few days, one of its biggest, Sean Hannity, made waves once again. (See “Advertisers cut ties with Hannity after Moore coverage, sparking social media backlash,” via CNBC. See also: “Keurig’s CEO apologizes for ‘taking sides’ as conservatives smash its machines to defend Sean Hannity.”) With all the talk about how Hannity is firing up viewers (and prompting some brands to make tough choices), we turned to Canvs, the emotion measurement company, to see exactly how people are feeling about the outspoken cable-news anchor.
Specific feelings about the nightly news anchor vary, with love accounting for 17.7% of ERs and hate/dislike combining for 23.9% of ERs.

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Pop Tarts Scores with TV Advertising

By Annie Edwards @ TVREV

But while the flavor is new, the jingle is not. One would expect viewers to grow weary of the ads over time, but the cartoon has had a constant attention score, 87.56, since the commercial started airing in June. iSpot’s Creative Wear demonstrates that nostalgia never get old. This spot gets 4% fewer interruptions than other Pop Tart ads (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

The Good Doctor Dominates TV Audience’s Attention

By Eleanor SemeraroBroadcasting & Cable

According to iSpot.tv, which has attention and conversion data from more than seven million smart TVs, so far 149 brands have spent an estimated $18.6 million running 164 spots 225 times during The Good Doctor. Auto makers and mobile device companies are the industries leading in spend, but Target and Lyrica (a nerve pain medication) top the list of individual brands that have shelled out the most.
When it comes to viewer attention to ads during The Good Doctor, Cotton is leading according to the iSpot Attention Index, with 84% fewer interruptions during its commercials (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV), followed by Buick with 82% fewer interruptions.

According to Canvs, the emotion measurement company, the show has generated over 30,600 Emotional Reactions (ERs) on social media so far in its freshman season and the primary emotions are overwhelmingly positive: 35.4% of all ERs express love, 13.4% are express enjoyment the show, 11.1% express excitement and, as you may expect from a tugging-at-the-heartstrings medical show, 4.9% talk about crying.

Data from Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, shows that, from a minute-by-minute viewing perspective of the most recent episode, The Good Doctor is holding on to its audience. Lots of shows have declining viewership as their timeslot grinds on, but this drama keeps its fans engaged to the end.

Check Out the Latest Ad from PlayStation

By Advertising Age

A few highlights: Fruit of the Loom really, really wants you to stick “Fruit of the Loom” at the top of your holiday shopping list. Rob Riggle crashes a Most Interesting Man in the World commercial that’s part of Dos Equis’ continuing Most Interesting Fan of College Football campaign. And two muscle-bound “bros” get very excited about Boost Mobile’s “BOGO Free Phone” deal.

Deep Dive into Hannity’s Fans

By Eleanor Semeraro @ TVREV

With all the hubbub around Hannity recently, we used Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, to take a look at where his viewers are located. Below, heatmaps of location by zip code and state. The darker the color, the more concentrated his viewers. As you’d expect, there are certain hotbeds in the south (Alabama, Florida, Mississippi, Louisiana) and western U.S. (Wyoming, Nevada, Arizona).

And, given the outrage that some Hannity fans expressed after Keurig pulled its ads from the show, a map overlay of coffee drinkers vs Hannity ratings.

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Canvs Emotional Measurement: Social Media Loves Carrie Underwood

By Cynopsis

Tweet of the week: @BethanyDeines: Carrie Underwood. Perfection. #CMAs
Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Nov. 8-14 using Twitter data from Nielsen. Insights from the 2,432,216 tweets expressing a specific Emotional Reaction (ER) include:
– Love reigned supreme during the 51st Annual CMA Awards, which were broadcast onABC. Aside from tapping out loads of comments of adoration (in particular about hostCarrie Underwood), viewers sent tons of messages talking about how beautiful the celebs looked.
– The 2017 MTV EMAs (Europe Music Awards) received the most congratulatorymessages during the period measured, with Shawn Mendes being a hot topic after he was awarded Best Song, Best Artist, Biggest Fans Award and Best Canadian Act.
– The 300th episode of Grey’s Anatomy on ABC was packed with allegorical tributes to times gone by and past characters – and it had fans in tears the whole time.
– NFL fans went crazy when Carolina Panthers quarterback Cam Newton went for a 69-yard run in the game against the Miami Dolphins that was broadcast on ESPN.
– Canvs

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Canvs and TheWrap Present This Week’s Social Media MVPs

By TheWrap

TheWrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The 51st Annual CMA Awards on ABC was the most emotionally reacted-to programming during the period measured, with 119,323 Emotional Reactions (ERs). Co-host Carrie Underwood stole the show, sparking thousands of (almost entirely positive) viewer comments.

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Check Out the Latest Ad from eBay

By Advertising Age

A few highlights: eBay positions itself as a place to find truly surprising gifts—as opposed to boring, expected gifts—for the holidays. Google shows off the sleek curves of its Pixel 2 phone along with quotes from some rave reviews (e.g., “Sexiest camera on the planet,” per VentureBeat). And Firefox hypes the latest update of its web browser.

Mitsubishi Dominates This Week’s TV Auto Ads

By WardsAuto

The automaker claims the top spot for Nov. 6-12 with a 15-second spot that touts how the ’17 Outlander, one of “America’s safest crossovers,” has everything a family needs, including forward collision mitigation. The ad also has the best iSpot Attention Index (138), getting 38% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Check Out the Latest Ad from The Salvation Army

By Advertising Age

A few highlights: Macy’s serves up a subtle, quietly touching ad that celebrates the power of the perfect gift (Adrianne Pasquarelli has the backstory: “A Simple Present Lights Up a Girl and Boy’s Christmas in Macy’s Emotional Holiday Tale”). PlayStation hypes the release of “Star Wars Battlefront II,” out Nov. 17. And in a Fitbit spot, a woman talks about getting diagnosed with type 2 diabetes and then using her Fitbit as a motivational device to get back in shape; her story (spoiler) has a happy ending.

Measuring Audience Attention with iSpot.tv

By Jason Damata @ Broadcasting & Cable

Closing out our ranking: Teen Titans Go! (Cartoon Network) at No. 4 and USA’s Damnation at No. 5. Notably, Damnation scores the highest iSpot Attention Index (105) in our top 5, getting 5% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Advertisers Aren’t Boycotting Hannity

By Jeanine Poggi @ Advertising Age

According to iSpot.tv, the real-time TV ad measurement company, neither Reddi-wip or Hebrew National have run ads during Hannity’s 9 p.m. show going back to at least Oct. 1.
According to iSpot.tv, Untuckit last ran ads in Hannity on Oct. 25.

 

ITVT Announced the Schedule of Sessions for TVOT NYC 2017

By TVOT

Stuart Schwartzapfel, Chief Strategy Officer, Canvs

Zeev Niemeyer, Founder, Inscape
12:45-1:15PM
The Lobby
Lunch, Sponsored by Inscape

Audiences are Emotional Over Hannity

By Tanya Dua, Maxwell Tani, and Kate Taylor @ Business Insider

But these emotional reactions are unprecedented, according to Canvs, a company that measures viewers’ qualitative responses to content. It looks at all the spoken words about shows across social media and maps viewers’ reactions with a range of 42 emotions.
“Unlike most emotional conversations about TV, brands have been raised to the forefront of the discussion surrounding ‘Hannity,'” a Canvs analyst told Business Insider. “These brand-driven viewer emotional reactions are really unprecedented when you look at any show on TV.”

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The TV Shows Spending on TV Advertising

By Wayne Friedman @ MediaPost

For the period from September 1 through November 12, “Hannity” pulled in $32.9 million in advertising sales, according to iSpot.tv — down from $38.9 million for the same time period a year ago. Analysts says this decline was somewhat expected, due to unfavorable comparisons to high TV viewing of the presidential election campaign of last year.

Social media measurer Canvs says Sean Hannity is the second-biggest individual driver of “emotional reactions” of TV viewers since the period of September 1 through November 12 — with 164,301 emotional reactions in total.
According to Canvs, Hannity-related social media content was described as “love” in 17.7% of reactions and “hate” and “dislike” for 23.9% of reactions.