TV Industry Archive

Amazon Prime and Netflix Spend Large on TV Advertising

By: Kevin Gallagher @ Business Insider

Over-the-top (OTT) platforms are increasing their spend on national TV commercials, according to iSpot.tv. In 2017, the average US adult spent just under four hours per day watching TV, more than three times the amount of time spent on digital video, so it makes sense that OTT platforms are flocking to TV to win over subscribers.

Amazon Prime Video edges over Netflix. The e-commerce giant spent $55 million on TV ads, up 74% from 2016. Meanwhile, rival Netflix spent just over $42 million, up 33% from 2016, per iSpot.tv.

Big Block’s Charlie Todd on Improv Everywhere

By SHOOT

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

Check Out the Latest Ad from Candy Crush

By Advertising Age

A few highlights: Sprint promotes a deal in which you can get, no kidding, $100 in Pokémon Go PokéCoins per line when you switch to Sprint. Amazon shows off how its Fire TV device integrates with Amazon’s Alexa voice-controlled assistant during a viewing of a particularly amusing scene from Showtime’s “Shameless.” And in a T-Mobile spot, Santa Claus (Nick Cannon) instructs his son Little Nick on proper gift giving—specifically, why iPhones are better than socks (even though, as Santa acknowledges, everyone loves socks and they dokeep your feet warm).

Hulu Spending on TV Advertising

By Wayne Friedman @ MediaPost

Hulu is one of the leading new OTT providers this year, in terms of national TV marketing spend. It shelled out $99.9 million in national TV advertising in 2017 from January 1 through December 20, according to iSpot.tv.

Canvs and TheWrap Present This Week’s Social Media MVPs

By The Wrap

TheWrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The NFL matchup between the New England Patriots and the Pittsburgh Steelers, broadcast on CBS, was the most emotionally reacted-to program of the period measured, with 205,288 Emotional Reactions (ERs). Patriots tight end Rob Gronkowski was the most mentioned player of the game, with fans applauding his skills as he caught nine passes for a total of 168 yards. Gronk was also named AFC Offensive Player of the Week.

Author: | Categories: Social Media, Tech Tags: , , , ,

Audiences are Emotional Over The Voice

By Cynopsis

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from January 1, 2017 – December 19, 2017 using Twitter data from Nielsen. Check out their findings below.

Author: | Categories: Social Media, Tech Tags: , , , ,

Canvs and Ampsy Decode Fans’ Emotions

By Logan Bradley @ SportTechie

The Dec. 9 game which saw Army narrowly defeat Navy 14-13 produced a 59 percent emotional reaction of “love.” It was followed by “enjoy,” “excited” and “happy.” The designations might seem rudimentary, but they provide media companies a better way of assessing potential programming and content.
Said Canvs CEO Jared Feldman in a statement, “we’re working closely with Ampsy to apply learnings from our work with TV networks and brands to now help professional sports teams, music industry organizations and others utilize emotion measurement data for better programming and business outcomes.”

Author: | Categories: Social Media, Tech Tags: , , , ,

Check Out the Latest Ad from Toyota

By WardsAuto

During the Hyundai Holidays Sales Event, great deals are available to everyone, whether naughty or nice, the company promises in the No. 2 ad. For example, customers can get the ’18 Elantra SE starting at $15,335 or lease one for $109/month. This ad has the best iSpot Attention Index (134), getting 34% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Visa Scores with TV Advertising

By Advertising Age

A few highlights: Arizona Cardinals wide receiver Larry Fitzgerald pops up in a new Visa campaign that promotes the ease-of-use of its “tap to pay” feature. Netflix presents a trailer for “Bright,” a Netflix original film starring Will Smith. And Taco Bell serves up another in its series of “Belluminati” ads to promote its $1 menu offerings—specifically the new $1 Stacker, featuring “lavish layers of seasoned beef and melty cheese.”

iSpot.tv Powers the Variety Movie Commercial Tracker

By Variety

Just behind “Pitch Perfect 3” in second place: Columbia Pictures’ “Jumanji: Welcome to the Jungle,” which saw 1,271 national ad airings across 47 networks, with an estimated media value of $7.56 million. This film also had the best iSpot Attention Index (128) in the ranking, getting 28% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

iSpot.tv Teams up with Inscape

By Wayne Friedman @ MediaPost

Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.

Vizio’s data information unit, Inscape, has made a deal with Data Plus Math — the research company behind Project Thor — to boost efforts to create a consumer purchasing attribution platform tied to TV advertising.
Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.
Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each advertising exposure.

Deep Dive into The Good Doctor Fans

By Eleanor Semeraro @ Broadcasting & Cable

Inscape also has insight into other shows that The Good Doctor-viewing households are likely to watch. Topping the list: Kevin (Probably) Saves the World (ABC), Designated Survivor (ABC), Madam Secretary (CBS), Nightline (ABC) and Chicago Fire (NBC). Notably, Grey’s Anatomy, the long-standing ABC medical drama, is farther down on the list than you may expect, coming in at No. 19.
And finally, when it comes to the location of The Good Doctor fans, hotbeds include Vermont, Pennsylvania, West Virginia, Alabama, Illinois, Arizona and Oregon.

Author: | Categories: Tech, Television Tags: , , , ,

Inscape Partners with Data Plus Math

By Jon Lafayette @ Multichannel News

The data from Inscape will enable Data Plus Math to help TV networks, distributors, agencies and clients to better understand and properly attribute the lift that results from each advertising exposure, the companies said.

Author: | Categories: Tech, Television Tags: , , , ,

Project Thor: Designed to Create a Standardized Measurement

By Jon Lafayette @ Broadcasting & Cable

“TV is massively under-credited as a driver of consumer activity. Using Inscape’s screen-based behavioral data, we can better quantify the power of TV advertising to drive consumers from initial product awareness down the marketing funnel to an eventual purchase. The data shows that TV advertising is doing a lot of the heavy-lifting for marketers and that last-touch digital advertisements are all too often getting too much credit.” said John Hoctor, CEO at Data Plus Math who was previously the co-founder of Integral Reach, the first audience based sell-side platform for TV.
Inscape gets data from 7.7 million Vizio TV in the U.S. The automated content recognition (ACR) data is used by other research companies including iSpot.TV, which recently signed a long term deal with Inscape.
“While the market is moving towards broad adoption of ACR, there is still a sizeable learning curve when it comes to maximum utilization of the data,” said Jodie McAfee, senior VP of Sales and Marketing at Inscape. “And there is a short list of companies in a position to onboard the data, execute against it and shepherd the industry forward. The veterans at Data Plus Math are on that list.”

Author: | Categories: Tech, Television Tags: , , , ,

iSpot.tv Presents the Newest Ads on TV

By Advertising Age

A few highlights: In an ad for Geico, two hapless penguins get sidetracked during their attempted migration thanks to buggy GPS navigation. LeBron James and Kobe Bryant star (sort of) in a new Nike commercial (Angela Doland has the backstory: “Nike Brings Back Kobe and LeBron Puppets to Mark Jersey Retirement”). And Miley Cyrus says “Chucks have always been a part of who I am” in a new Converse ad.

Disney Spends Large on TV Advertising for Star Wars

By World Socialist Web Site

Disney and its marketing partners spent nearly $60 million in television advertisements to make certain that a portion of the American population would feel obliged to see The Last Jedi. The studio spent $12 million on television marketing in the two weeks prior to the December 15 opening, much of it during sports programming, especially NFL football. According to iSpot.tv, the largest co-marketing sponsorship, $11.7 million, came from Nissan for its intelligent mobility technology.

Measuring Audience Attention with iSpot.tv

By Kelly Liyakasa @ AdExchanger

This year, I want to get an attribution study across all channels. We didn’t have any understanding whether people who were watching our TV commercials were coming to our site. We’re using iSpot.tv to better understand not only whether this person come to our site, but we can see if someone turned off the television at a certain spot or only watched 25% of the commercial.
Before using advanced attribution tools, [we relied] on Google ad impressions and direct TV traffic to make those assumptions.

Big Block’s Charlie Todd, the Master of Surprise and Delight

By David Bloom @ TVREV

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

Disney Spending on TV Advertising

By Wayne Friedman @ MediaPost

Overall, the Walt Disney Studios/Lucasfilm franchise spent $28.5 million (since early October) in national TV efforts and $12 million for the last two weeks leading up to the movie’s opening on December 15, according to iSpot.tv.

Check Out the Latest Ad from Walmart

By Advertising Age

A few highlights: Walmart positions itself as the destination for last-minute gift shopping—especially for men who somehow forgot that Christmas is almost here. Taco Bell uncovers a possible (made-up) conspiracy theory related to what it calls “the Belluminati.” And “Saturday Night Live” alum Maya Rudolph stars in Seventh Generation’s latest ad—this one for its no-rinse-required disinfectant spray.