TV Industry Archive

Watch the Newest Ads on TV From Sprint, Xfinity and More

By Advertising Age

A few highlights: Dannon says it’s “rethinking light yogurt” with its Light & Fit Greek nonfat yogurt line (e.g., it has no artificial sweeteners). Xfinity Mobile promotes its “pay per gig” and unlimited plans, pointing out that you can easily switch between those options when you want. And Sprint strikes directly at Verizon, creating a parody of the latter’s ubiquitous ads starring Thomas “Silicon Valley” Middleditch.

AT&T in talks to buy up Otter Media.

By Cynopsis

Tweet of the week: @senoritacruzz: Wow what an opening #GameOfThones. Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from July 12-18 using Twitter data from Nielsen. Insights from the 1,823,031 tweets expressing a specific Emotional Reaction (ER) include: – Tops in crazy: the season 7 premiere of HBO’s Game of Thrones, where the opening with Arya Stark had viewers gasping in shock. (A surprise cameo by Ed Sheeran later on also prompted expressions of craziness.) – Congratulatory messages blew up during the 2017 Wimbledon Championships on ESPN, with fans applauding Roger Federer on his eighth title. – People were freaked out during an episode of Ghost Adventures on Travel Channel that featured a particularly creepy gnome statue in a sketchy hallway in an abandoned nursing home. – Canvs
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INTO THE FOX HOLE

By Jeanine PoggiAdvertisingAge

In the chaos, it’s easy to forget that advertising in TV news is not like buying time during “Empire,” “The Big Bang Theory” or “The Walking Dead.” While household-name advertisers buy commercial time in cable news, Fox News’ biggest advertisers this year so far primarily consist of pharmaceutical brands like Prevagen and Aleve, financial and insurance companies like Liberty Mutual and Allstate, and direct-response advertisers like MyPillow, Untuckit and Australian Dream cream, according to iSpot.tv. When dozens of big brands pulled out of “The O’Reilly Factor,” many of the show’s regulars stayed the course.

Thursday Nights, Not a Pretty Picture for TV Networks

By Anthony CrupiAdvertisingAge

While the studios last season essentially spent the same amount of dollars ($280 million) on total-day Thursday TV inventory as they did in 2015-16, prime time investment on the night fell about $20 million to $140.4 million, per iSpot. And while that’s more or less a rounding error for an industry that dropped 100 times that amount on TV marketing over the course of the 35-week season, it’s difficult to overstate the significance of where Thursday nights now stand in relation to the rest of the calendar. Having already dropped to third place among the studios’ top targets in total-day spend, Thursday prime ranked fourth in 2016-17 behind Sunday night ($242 million), Monday night ($165.1 million) and Wednesday night ($163.5 million).

Hashtags’ Boom in TV Commercials Is Over

By Will JarvisAdvertisingAge

The past five years have also seen the rise and fall of marketers using hashtags to drive calls to action. In 2012, under 2% of national TV ads used a hashtag to drive consumer interactions, according to the iSpot.tv research. Hashtags quickly became more relevant, hitting their peak in TV commercials in the fourth quarter of 2014, when 8% of national ads included them.

Mitsubishi Airs Most-Viewed Car Commercial

By WardsAuto

A Mitsubishi spot jumps from third to first place to rank as the most-viewed car commercial from July 10-16, according to rankings compiled by iSpot.tv for WardsAuto. The Mitsubishi ad, which garnered the highest number of TV impressions across national television broadcasts during the period, touts the ’17 Outlander and Outlander Sport.

Nick Gives ‘Kids’ Choice Sports’ TV’s Biggest Promo Push

By Jason DamataBroadcasting & Cable

On the strength of 215.9 million TV ad impressions for promos leading up to its July 16 telecast, Nickelodeon’s Kids’ Choice Sports Awards takes our No. 1 spot. FX’s vampire horror drama, The Strain, which entered its fourth and final season on July 16, takes second.

TV Advertisers Spending More to Promote Websites

By Jon Lafayette @ Broadcasting & Cable

Spending on phone ads was much higher than spending on ads featuring hashtags, iSpot.TV said. Since 2012, the percentage of TV commercials containing the sponsor’s URL has hovered at about 60%. In 2017, 57% of TV ads contained a website call to action, iSpot.tv said.

Watch the Newest Ads on TV From Realtor.com, Wells Fargo, Blue Buffalo and More

By AdvertisingAge

A few highlights: A Realtor.com spokeswoman suggests that there’s nothing more American than home ownership — as she takes in a baseball game over a slice of apple pie. A dog owner says she’s feeding her puppy, Ernie, Blue Buffalo brand dog food because “He’s family, so I’m going to feed him like family.” And a grandmother schools her grandson on how to use his Wells Fargo app — and points out that he can also use his phone to call her.

Watch the Newest Ads on TV From Google Pixel, Honda, Chex Mix and More

By AdvertisingAge

A few highlights: Google’s Pixel presents the “springs of summer” — people hopping, skipping, jumping and otherwise going exuberantly airborne as they celebrate the season (and create photo ops for their Pixels). Honda hypes its Summerbration sales event with a series of vividly colored summery scenes. And Chex Mix gets nostalgic for that time (in late 1992) a boy named Joel discovered the particular Chex Mix mix … and got to “tongue-kiss” a cute girl.

 

Brands That May Benefit From Colbert’s Rusia Week

By Annie EdwardsTVREV

We used Canvs, the emotional analytics company, to analyze nearly 40,000 tweets about the show. The results? Viewers are hot and heavy in their honeymoon period with Mr. Colbert — 10% of reactions are specifically about the handsome host. A note about the “idiot” reaction — that’s referring to Eric Trump and Donald Trump, while the “love” emotions pertain to Colbert’s show. And the truest sign of Colbert’s success may be that small group of passionate haters.

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The Brands That Will Win From Colbert’s Russia Week

By Annie EdwardsTVREV

We look at the ad completion rates, which iSpot.tv measures from the time an ad spent on the glass. CBS advertisers should be seriously stoked about post-Election Colbert, since 114 out of 191 brands posted completion rates over 90%, with Colbert boasting an average view rate of 91.4%. That’s a BFD, and some of these brands even ranked into the creme-de-la-Colbert, all earning completion rates above 97%: PETCO, Stella Artois, Heineken, Volkswagen, Netflix, Cheetos and 5 Gum. Bravo, people can’t get enough of your beer, Stranger Things, and orange fingers. And for the record, none of these brands made it into The Late Show’s top five spenders over the past two and a half months– money can’t buy a good creative.

Watch the Newest Ads on TV From Jockey, Lululemon, Infiniti and More.

By Advertising Age

Among the new releases, Michaela DePrince, a ballerina from West Africa, offers a glimpse of her harrowing personal journey in support of Jockey’s “Show ’em what’s underneath” campaign. Lululemon offers a rather intense take on what yoga means to different people in an ad that closes out with the message “This Is yoga.” And Infiniti serves up an ad that at first seems like a scene from an action thriller, but ends up being about (spoiler!) a supportive family.

Travel This Week: What To Expect?

By Dennis SchaalSkift

You can expect to see a lot more of the Trivago Guy and Trivago Woman tandem in U.S. TV advertising this week along with that cute owl character from rival TripAdvisor. Over the last week, according to iSpot.tv, Trivago has seemingly pressed its spending advantage, outspending TripAdvisor by an estimated $9.5 million for Trivago versus some $2.9 million for TripAdvisor margin. Will one of them adjust their media-buying strategy this week to seek advantage?

Why The ‘Game Of Thrones’ Audience Keeps Getting Bigger

By Madeline BergForbes

Fans seem to agree. Game of Thrones consistently garners emotional reactions from its audience on social media, and the more emotional fans’ reactions are, the more passionate they are about and engaged they are with the content. From season 5 to season 6 of the show, the number of emotional reactions around Game of Thrones nearly tripled, according to emotional analytics company Canvs, and during the duration of season 6, Game of Thrones prompted more than twice.

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Watch the Newest Ads on TV From York Peppermint Pattie, Lexus, Esurance and More

By Advertising Age

Among the new releases, Lexus highlights the “advanced safety technology” of its vehicles while also hyping its Golden Opportunity Sales Event. Esurance once again deploys a familiar voice — that of actor John Krasinski (Jim from “The Office”) — to tout itself as “The Smarter Way” to get insured. And York Peppermint Pattie suggest that biting into one of its treats will make you feel like a powerful Viking king — more or less.

Burger King Spot Leads New Sports Ads In Exposure

By David Broughton @ Sports Business Daily

Burger King’s “Summer Deal” spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 113 ads that debuted during sports programming that week. However, Farmers Insurance’s French Open spot featuring Andre Agassi earned the highest attention score of the top five ads, at 99.2%, meaning that less than 1% of viewers interrupted the ad for any reason.

Snap Inc.’s shares sink 10% below IPO price

By Cynopsis

Tweet of the week: @JCH21103: All hail the Judge #HomeRunDerby. Insights from the 1,783,432 tweets expressing a specific Emotional Reaction (ER) include: Viewers flooded social media with congratulatory messages when Aaron Judge of theNew York Yankees won the 2017 Home Run Derby, which was broadcast on ESPN andESPN 2. Fans went into overdrive admiring the contestants during the most recent episode ofABC’s The Bachelorette, with many talking about the hotness of Peter and Dean in particular. (In the reality TV universe, a show about love and dating is also automatically about eye candy.) – Canvs.

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Big Emotions, Viewer Engagement for ‘Big Brother’: How the CBS Hit Delivers for Brands

By Eleanor SemeraroBroadcasting & Cable

Overall, there have been 163,024 Emotional Reactions (ERs) to episodes this summer, making “BB19” the most reacted-to series by far since it premiered on June 28. As usual, the premiere had the most conversation volume (41,063 ERs). Love has been the most frequently expressed feeling, occurring in 19.7% of ERs. Other top ERs include excitement, craziness and funny.

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NFL telecasts losing those awkward Viagra, Cialis commercials

By Phil Rosenthal @ Chicago Tribune

The company spent spent about $31 million to hype Viagra on TV last NFL season, according to iSpot.tv data, the most of any single pharmaceutical brand, but it hasn’t aired a national TV commercial to sell the little blue pills since mid-May. That’s because, according to Advertising Age, any Viagra advertising at this point likely would most benefit Teva Pharmaceuticals, which has a cheaper generic version due out in December.