TV Transformation Archive

Lil Wayne and his Champagne are Featured in Samsung’s New Spot

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

“Batman v Superman: Dawn of Justice” Tops This Week’s TV Ad Spending List

Variety — In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, DC Entertainment claims the top spot in TV ad spending for the second week in a row with “Batman v Superman: Dawn of Justice.”

Cookie Monster’s Apple Ad with Siri Tops The Week: iSpot.TV

By Karen Fratti LostRemote 

Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.  For the second week in a row, Apple’s commercial for Siri starring the Cookie Monster holds the top position in the rankings. The tech giant is also in the second spot with an Apple TV spot called “The Kiss.” Playstation also makes a double appearance in the rankings.

“Batman v Superman” Flies To Review-Proof Record Opening

By Comic Book Resources 

Overcoming a torrent of negative reviews that triggered social-media backlash from die-hard fans, “Batman v Superman: Dawn of Justice” stormed theaters worldwide over the weekend, exceeding most box-office predictions and breaking records left and right. With most of the receipts counted, let’s take a look at where “Dawn of Justice” stands after its opening weekend:

WB’s Massive Marketing Steels “Batman v Superman: Dawn of Justice” Box Office Win (Via THR)

Pamela McClintock Hollywood Reporter

 The might of the marketing push for Batman v Superman underscores how Warner Bros. left nothing to chance in promoting Zack Snyder’s movie, which launches DC Entertainment’s cinematic universe in the battle to rival Marvel. The value of the national TV spend is estimated to be closer to $35 million, but discounted rates negotiated by the studio brought the actual buy down, according to insiders.

Bad Weekend for Wags As “Batman v Superman: Dawn of Justice” Flies to Record Global Opening

Thom Forbes MediaPost 

Despite the pounding it took from critics, Warner Bros.’s Batman v Superman: Dawn of Justice took in $170.1 million in North America and $254 million oversees on its opening weekend, bringing squeals of jubilation from studio executives that drowned out the collective moans and groans of the wags. 

NCAA Tournament Scores Big Advertising Gains

Wayne Friedman @ MediaPost — Two weekends worth of the NCAA Men’s Tournament Basketball games posted big advertising gains versus the same period a year ago. For five networks — CBS, TNT, TBS, truTV and CBS Sports Network — iSpot.tv says national TV advertising took in $755.8 million, versus $551.4 million for the same time period a year ago.

DRTV Ad Campaign Tips

Evelin Orgmets Business 2 Community — Direct Response Television (DRTV) has been evolving as much as other advertising channels. In fact, advertisers are starting to realize it again. Direct Response Television long-form ad campaigns have shown a year-long gain in the billings. Q3 2015 results rose 5,5% in the US. Advertising pioneer David Ogilvy stated already a couple of decades ago that “Direct response is his secret weapon”. We definitely agree with him. What are the secrets of creating a captivating direct response ad that actually makes people immediately respond to it?

The Final Four takes over Ad Age/iSpot Hot Spots

Ad Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Here are the New and Trending TV Commercials

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

FierceWireless reports iSpot.tv data: AT&T & T-Mobile reign as U.S. Cellular breaks out

FierceWireless — FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry’s advertising spending and digital engagement. The results below are for the top five most-engaging brands in the wireless industry over the last 30 days. AT&T and T-Mobile far surpassed their competition in digital engagement over the past 30 days. Together, the 2 brands accounted for more than 93.6 percent of the Industry’s digital response.

Little Ceasers tops Advertising Age/iSpot.tv Hot Spots!

Ad Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Cam Newton is Featured In Gatorade’s Latest TV Ad

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

New Apple Ad Featuring Cookie Monster Tops This Week’s Rankings

Karen Fratti LostRemote — Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week. 

Top Movie Commercials by Weekly TV Ad Spending

Variety — In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, DC Entertainment claims the top spot in TV ad spending with “Batman v Superman: Dawn of Justice.” Ads placed for the superhero movie had an estimated media value of $4.99 million through Sunday, for 545 national ad airings across 37 networks, bringing its lifetime total to $29.08 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 900 national ad airings across 26 networks, with an estimated media value of $4.24 million.

Moat Raises $50M for Digital Ad Currency

Mike Shields Wall Street Journal — The Web media analytics company has garnered some new funding in its quest to challenge Google, comScore, Nielsen and other digital media companies by developing a standard metric that would serve as currency for buying and selling digital ads, the Wall Street Journal reports. Moat was founded in 2010 and is one of the leading companies that track online viewability to determine whether real people are seeing ads.
Why This Matters: Moat CEO Jonah Goodhart says while the company will look to develop its own digital ad currency, it is not ruling out a potential partnership with companies like Google or Nielsen down the road.
Take: WSJ

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The Top 5 Spenders in TV Advertising This Week

Broadcasting & Cable — According to iSpot.tv, the top five spenders on national TV advertising over the 7 days ending March 20 are AT&T (top campaign: “Siri” with 2,578 national airings), GEICO (top campaign: “Tarzan Fights Over Directions,” 5,835 national airings), the NCAA (top campaign: “Follow the Quest,” 516 national airings), Capital One (top campaign: “Road Trip,” 885 national airings) and Audi (top campaign: “Rock and Roll,” 1,189 national airings).

March Madness Sees High Ad Sales Despite Soft Ratings

Wayne Friedman MediaPost — NCAA Men’s College Basketball Tournament has seen softer TV ratings through the initial days of the games, but higher overall national advertising revenue. Through the first four days of the tournament, national TV advertisers spent $378.9 million — 250 brands running 488 spots, according to iSpot.tv. This data includes CBS, TBS, TNT, truTV networks, and CBS Sports Network. 

Athens-area singers perform for record audience

Chris Starrs OnlineAthens — In early February, a couple of Athens-area voices were heard by an audience larger than either could ever imagine. During Super Bowl 50, those two voices rang loud and clear in commercials broadcast during the game, which attracted a television audience of more than 110 million people, described as the third most-watched broadcast in United States history.

The Everest University Owners Advertise Non-existent Programs

Consuella Pachico Legal Reader — The Department of Education has permitted Zenith, the new owners of Corinthian Colleges, to recruit students using large-scale telemarketing and paid media campaigns that sometimes advertise programs that no longer exist.  Zenith also continues to recruit students using the very same ads that Corinthian ran during the very same daytime TV talk shows. Executives who formerly oversaw Corinthian’s business practices, which state and federal officials said were fraudulent, remain employed at Zenith.