TV Transformation Archive

iSpot.tv & VentureBeat bring you the details of February’s game ad battles with Arnold Schwarzenegger, Rob Gronkowski, and Super Mario

Jon Cappetta @ VentureBeat — It was a slow month in terms of spending for the mobile and video game industry, but that didn’t slow fan engagement with the industry’s ads. Spending only $37 million over the last 30 days, gaming brands have generated 43.8 million online views, 245,000 social actions and 324,000 searches through 3.5 billion TV impressions. Although Machine Zone was the clear winner over the past month, Nintendo also had an impressive run.

Ad Age/iSpot Hot Spots enter March Madness!

Ad Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Deadline Hollywood reports Allegiant Movie didn’t do so well in its opening compared to the other Divergent Series films

Anthony D’Alessandro Deadline — In the wake of Harry Potter and the Deathly Hallows, adapting the last book of a YA series into two big event films has become de rigueur. Financial and creative justifications abound from Twilight: Breaking Dawn to The Hobbit. When the B.O. began sliding on The Hunger Games between Catching Fire and both installments ofMockingjay, Deadline commenters griped that Lionsgate was going for a “cash grab.” Still Mockingjay’s respective huge November openings of $125M and $102.7M and its final stateside totals of $337.1M and $281.7M prove that there’s still an excellent business in diving up a title, especially when a book series boasts a huge, dedicated fanbase.

Southwest spends more on National TV ads than any other airline

Broadcasting & Cable — According to iSpot.tv, from Jan. 1 through March 15, airlines spent an estimated $43.9 million on 2,908 national TV ad airings, yielding 1.8 billion ad impressions, of which 1.4 billion were live. The top 5 marketers ranked by spend: Southwest Airlines, Delta Air Lines, Turkish Airlines, Emirates and Allegiant.

Toyota is winning the auto ad race

Wards Auto — Three Toyota “1 for Everyone Sales Event” commercials dominate the weekly Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tvIn first place is a fast-paced spot that drives home the availability of 0% financing during Toyota’s big sale, while 0% financing also closes out the spot at No.3 and a Spanish-language version is No.4. 

 

No movie spent more than ‪’Allegiant’‬ in TV ad spending

Variety — In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Lionsgate claims the top spot in TV ad spending with “The Divergent Series: Allegiant.” Ads placed for the sci-fi movie had an estimated media value of $4.54 million through Sunday, for 870 national ad airings across 29 networks, bringing its lifetime total to $13.93 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 928 national ad airings across 27 networks, with an estimated media value of $3.95 million.

ABC’s hit show ‘black-ish’ uses creative State Farm integration

Wayne Friedman MediaPost — Moving to more obvious TV network marketing integrations, ABC’s comedy “black-ish” will focus on the show’s main advertising executive character working on a sponsorship a deal with insurance company State Farm. The story line of the March 16 episode has ad executive Andre ‘Dre’ Johnson’s daughter Diane Johnson (Marsai Martin) shooting a documentary on her twin brother Jack (Miles Brown) and his young basketball career.

Corona & Adrien Broner go head to head in this week’s Advertising Age/iSpot.tv Hot Spots!

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Top hotel brands in TV ads for 2015

Dennis Schaal Skift — When it came to individual brands, Choice Hotels spent the most, according to iSpot.tv, contributing $29.9 million in 22,105 national airings in 2015. That’s a little misleading, though, because the Choice Hotels Reunion spot, which features The Clash rendition of “Should I Stay or Should I Go,” touts ChoiceHotels.com and the Comfort Inn, Comfort Suites, Sleep Inn and Quality brands.

Drugmaker ‘Valeant’ misses sales mark in new ad

Kevin McCaffrey Medical Media & Marketing — The drugmaker ran a Xifaxan ad in the most recent Super Bowl broadcast, one of three pharma spots featuring during the February event. The drugmaker spent $9.8 million for the 60-second spot, according to estimates from iSpot.tv. The ad features an animated intestine who scrambles to the bathroom during a bout of abdominal pain.

This week’s trending TV commercials

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Lil Wayne and Jim Gaffigan take the lead in iSpot’s top ads of the week

Karen Fratti LostRemote — Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week. 

Donald Trump stirs up more drama on TV

Wayne Friedman MediaPost — Since the first of the year, the “Donald J. Trump For President” effort has spent a grand total of $27,637 for national TV advertising, according to iSpot.tv. During this time, nearly $4.9 million has been spent in national TV advertising for all presidential candidates. After the spending for “Hillary for America” — some $1.9 million — comes the Conservative Solutions PAC, totaling $1.38 million. Much of this GOP PAC spending, according to analysts, are attack ads on Trump.

Beachfront Media CEO, Frank Sinton, announced as NAB Online Video Conference panelist

Michael Balderston @ TV Technology — The National Association of Broadcasters has announced the full schedule for its Online Video Conference, which will take place in conjunction with the 2016 NAB Show, including setting Michael Paull, Amazon vice president of digital video, as the conference’s keynote speaker. Presenting the keynote “The OTT Landscape – Why Now and What’s Next,” Paull will discuss the environment of OTT, what about it is intriguing content creators, providers and customers, and business models that could prove to be successful. VideoNuze’s Will Richmond will serve as the panel’s moderator.

US to fire monitor overseeing formerly for-profit colleges

Jeff Horwitz @ The Associated Press — When one of the country’s largest for-profit college companies failed in 2014, the Education Department faced a choice. It could shut down Corinthian Colleges Inc., incurring a $1 billion loss to taxpayers and sending students scrambling, or it could find someone to take the school off its hands. With a history of fraud discovered by auditors and investigators, and poor outcomes for students, the company drew only one interested buyer: a student loan debt collection firm that had formed a nonprofit educational company called Zenith Education Group.

GE is running a new ad campaign about getting people to work for them

Rob Salkowitz Forbes — The main reason GE is spending an estimated $2.5 million on media so far, according to the metrics site iSpot.tv, on a campaign that walks the line between mocking perceptions of the company’s lack of pizzazz and reinforcing them, is simple: It’s the economy, stupid. And not a bad economy, but a good one.

Taco Bell beams up a “Star Trek” favorite in new TV ad

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

CBS sees negative response from college basketball fans after expanding their N.C.A.A. tournament selection show to 2 hours

Richard Sandomir The New York Times — McManus insisted to The Daily News that the decision to double the length of the selection show was based more on content concerns than advertising sales. But, he noted, “there’s ad interest to sell it out with no problem.” Over the two hours, CBS carried 52 ads, nearly twice the number as last year, according to iSpot.tv, which tracks national television advertising. Capital One, AT&T, Allstate, Quicken Loans and the N.C.A.A. had three commercials in the show. Last year, in a 60-minute show, no company bought more than two ads.

‘Zootopia’ & ’10 Cloverfield Lane’ top the box office

Anthony D’Alessandro @ Deadline — 5TH UPDATE, Sunday AM: Kids and families on break continued to make a beeline for Disney’s Zootopiawhich is coming in 13% ahead of where the industry projected it would be with $50M in its second sesh. Zootopia, together with Paramount’s 10 Cloverfield Lane, which drew $25.2M in second place, left little room for the other new wide entries to live: Lionsgate’s The Perfect Match at $4.15M, Focus Features’ Young Messiah with $3.4M and Sony/Village Roadshow/LStar’s The Brothers Grimsby with $3.15M.

GOP Debate viewers drop by almost a third

Wayne Friedman MediaPost — CNN’s Republican presidential debate yielded sharply lower ratings versus the GOP debate on Fox News Channel a week before.CNN’s viewing on Thursday night dropped 30% to 11.85 million Nielsen viewers from the Fox News debate, which took in 16.9 million viewers on March 3. This latest debate registered 3.7 million key TV news 25-54 viewers — 33% less than the last Fox News program.