TV Transformation Archive

MediaPost: TV Nets Earn Modest Super Tuesday Ads, Viewing

Wayne Friedman @ MediaPost — For the first big presidential primary night, Super Tuesday, TV networks pulled in some $20 million in TV advertising from election programming — with most cable networks getting improved viewership. Broadcast networks pulled in $8.3 million in advertising, according to iSpot.tv, with three of the four major networks — CBS, ABC and NBC — scheduling special prime-time programming.

Ward’s Auto: It’s Batman Vs. Barkleys in Battle for Most Popular Auto Ads

WardsAuto — A Jeep Renegade commercial that serves as a cross-promotion for the upcoming movie “Batman v Superman: Dawn of Justice” is giving the Barkleys, Subaru’s lovable family of driving dogs, a fight in the Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

MediaPost: Oscar TV Spenders Earn Big Social Media Results

 @ MediaPost — Top Oscar TV ad spenders also scored big social media results. Samsung scored a 883% “penetration per thousand” (PPM) index, according to 4C Insights. The PPM measure answers the question: “Among people who engage in the Oscars on social media, how much more likely are they to engage with a given advertiser compared to a set of more than 30 Oscar advertisers and competitors.”

Advertising Age: Last Night’s Ads: M&M’s Celebrates 75 Years of Commercials

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

MediaPost: Oscars Takes Viewer Hit, But Sees Higher Ad Revenues

 @ MediaPost — While this year’s version for the Oscars took another viewership hit, advertising revenue made gains versus last year’s event.Around $120 million in advertising revenue was pulled in for this year’s event — $101.9 million for “The 2016 Oscars” event itself, and $17.2 million coming from the pre-game “Live From the Red Carpet Ceremony,” according to iSpot.tv.

Deadline: Powerless Versus ‘Deadpool’, ‘Gods of Egypt’ Is First 2016 Big-Budget Bomb: Sunday Final Update

Anthony D’Alessandro Deadline Hollywood –At this point in time, what is clear is that Lionsgate stands to suffer the most from the bombing of Gods of Egypt, given their $50M exposure between P&A and capital risk (they’re not on the hook for foreign P&A). 

iSpot TV observes that Lionsgate shelled out $15.3M in TV ads, with the top four channels being FOX, CBS, ABC and TNT.

Venture Beat: Proof phones are the future of VR, IoT, and all the other cool tech you’re waiting for

Frank Sinton VentureBeat — The annual Mobile World Congress in Barcelona just wrapped up, and it has arguably become more important than even the giant Consumer Electronics Show in terms of indicating where technology is headed. Despite highlighting many different trends — and focusing especially on virtual reality — the bottom line at the conference seemed to be that, at least for the foreseeable future, it’s our phones that are going to be the biggest factor in bringing us all of the big innovations we’re eyeing.

Media Post: Marco Rubio Asks American Voters To Google It

Laurie Sullivan MediaPost — What the candidates lack in paid-search advertising buys they make up for in television advertising. My colleague Wayne Friedman in Media Daily News cites numbers from iSpot.tv estimating that since December 2015, Marco Rubio’s team has spent more on national TV media than all presidential candidates combined — about $675,825 on “Marco Rubio for President” — while his political action committee, “Conservative Solutions PAC,” has spent $966,021. In comparison, Donald Trump spent $26,492 for “Donald J. Trump for President.”

Advertising Age: Tide’s Young Pitchman Finds the Perfect Spot to Hide Meatballs

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Media Post: Presidential National TV Ads: Rubio Tops Spending

Wayne Friedman MediaPost — Marco Rubio — and his super PAC — have spent more on national TV media than all presidential candidates. Since December 2015, “Marco Rubio for President” has placed $675,825, while his political action committee, “Conservative Solutions PAC,” has spent $966,021, according to iSpot.tv.

Advertising Age: Give Me Your Old Navy Pants, Says Elizabeth Banks to Girls on the Street

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Broadcasting & Cable: Snack Food Marketer TV Spend in 2016 Already Tops $100M

Broadcasting & Cable — According to iSpot.tv, from Jan. 1 through Feb. 24, snack food marketers spent an estimated $102.8 million on 60,306 national TV ad airings, yielding 12.8 billion ad impressions, of which 10.9 billion were live.

Skift: Expedia Brands Dominate TV Ad Spending by Travel Booking Sites in 2015

Dennis Schaal @ Skift — Expedia Inc.’s spending last year on U.S. television advertising ($218.3 million) left the Priceline Group far behind ($86.1 million) and Expedia’s Germany-based Trivago brand, which offers comparison shopping for hotels and television pitches from the Trivago Guy, led all of the booking sites by far, shelling out just a few bucks less than $100 million in U.S. TV advertising spend.

Advertising Age: Samsung Pushes The New Galaxy S7 by Offering a Free VR Headset

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Lost Remote: PuppyMonkeyBaby Will Never Go Away

Karen Fratti LostRemote — Although a new crop of ads has taken over the Super Bowl favorites, it looks like Mountain Dew’s PuppyMonkeyBaby will never go away. How many times can people watch that? It might surprise you.

Advertising Age: Jeep’s ‘Batman v Superman’ Tie-In Ad Features Ben Affleck as a Renegade-Driving Bruce Wayne

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Media Post: Near-Term Value Of Sports TV — For Advertisers, For Viewers?

Wayne Friedman MediaPost — Look at TV metrics, and everything points to sports TV programming maintaining its high ranking among national TV advertisers. Still, will that change in the coming years? During the last two weeks, Feb. 8 through Feb. 22, eight of the top 10 TV programs in terms of national ad revenue, were in sports — NBA basketball, college basketball, ESPN’s “SportsCenter,” TNT’s “2016 NBA All-Star Game,” Fox’ s“2016 Daytona 500,” CBS’ “PGA Tour Golf,”  and NBCSN’s NHL Hockey, according to iSpot.tv.

Variety: ‘Zootopia’ Again Tops in TV Ad Spending

Variety — In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Disney claims the top spot in TV ad spending with “Zootopia” for the second week in a row. Ads placed for the computer-animated 3D movie had an estimated media value of $5.15 million through Sunday, for 723 national ad airings across 30 networks, bringing its lifetime total to $15.75 million.

FierceWireless: Verizon ad spend leads wireless sector in 2016, but T-Mobile dominates online response post-Super Bowl

FierceWireless — Since the start of 2016, wireless brands have bolted out of the gate, spending more than $420 million on ads that ran more than 62,000 times across national TV. Verizon takes home the spending title again based on the past six weeks, followed closely by AT&T. Bolstered by Super Bowl ads, T-Mobile closes in third place, ahead of Sprint and MetroPCS.

Advertising Age: Nascar Drivers Dominate The Weekend’s Ads

Advertising Age — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.