Vertebrae Archive

Consumers Engaged with AR + VR

By Ginny Marvin @ MarketingLand

Working with New York-based PadSquad, Timberland ran a “coloring book” ad featuring a Nas video and cartoon (see the demo on mobile here). The ad features a Nas video that plays with the sound off and invites users to color and bring the cartoon to life (mobile demo).
In fewer than 40 days, the ad had accrued 59 days of video play time, with over 50 percent of video starts getting completed and more than 200,000 engagements, including coloring and click-throughs, says Padsquad.
“Units just really haven’t changed much over the years from rectangle and squares. There’s a low bar. We try to challenge brands to do things differently,” says Meehan. The mobile-only company works with clients on ideation, design and development for free and charges for media, says PadSquad CEO Daniel Meehan.

Other PadSquad interactive mobile display formats, including the title lookbook unit that flips through “pages” of an ad with a slight tilt of the user’s phone — no swiping or scrolling required. DSW used the format (mobile demo) for a spring promotion.

“Video is the linchpin behind interactivity,” says PadSquad’s Meehan. The company launched an interscroller ad format called Vvital that can incorporate 360, shoppable icons, a swipeable product gallery, store locator, interactive cue cards and other interactive features.“Many clients had been doing pre-roll and some had tested Snapchat,” said Meehan, “but for many, it was the first time to run vertical video that wasn’t placed ahead of other video content.”
ABC used the Vvital format to promote its TGIT (Thank God It’s Thursday) suite of shows (mobile demo). Meehan says in the short flight of just 11 days, the ad vertical drove more than 775,000 engagements and 239 days of total video play time.

For Santa Monica, California-based Vertebrae, Apple’s iOS 11 created the opportunity to open the camera onto the ad itself and use facial recognition to provide an AR experience from an ad, and at scale.

Vertebrae launched a suite of AR ad formats last month that can run on Android 5.0 and up, “but having iPhone in the game is really impactful,” says CEO Vince Cacace of the company’s AR efforts. “iOS users are more likely to engage, and we see higher camera open/allow rates than on Android.”
Vertebrae’s AR ad units work on the mobile web in Chrome and Safari. “The problem historically has been, if you’re Golden Grahams, for example, and want to have AR-triggered promotion on the box of cereal, you probably don’t have an app and don’t want to make consumers download one. Now we can build AR ad experiences over the web.”

AR and VR Advertising by Vertebrae

By Kevin Matthies @ Mobile Marketing Watch

Vertebrae Launches Mobile Web AR Advertising Suite
Vertebrae, the native ad platform for augmented and virtual reality and 360 video, just announced the release of its new mobile Web AR advertising suite.

 

Author: | Categories: Virtual Reality Tags: , , ,

Vertebrate Launches AR Ads for Jigsaw

By Tommy Palladino @ Next Reality News

Using Vertebrae’s recently-launched AR mobile web ad platform, the ads for Jigsawwill be served as display ads to any one of hundreds of websites accessed through Chrome and Safari mobile browsers.

The Jigsaw ad is built with Vertebrae’s Dynamic Experience Mask template, one of five that the company offers. Other templates include Virtual Try-on (which Ray Ban uses), Interactive 3D Objects, Portals, Interior World View, and photo filters.

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Vertebrate Partners with Lionsgate

By Emma Martin @ Mobile Marketing Watch

Vertebrae is showcasing the new capabilities via a partnership with Lionsgate to market the upcoming October release of ‘Jigsaw,’ the newest film in the ‘Saw’ series. It’s the first-ever AR movie promotion via Apple’s iPhone Safari mobile Web browser.
Vertebrae’s AR ad units work across mobile Web via Chrome and Safari browsers giving advertisers instant scale to reach hundreds of millions people across the globe.

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Brands Must Be Creative With VR Advertising

By Amir Bozorgzadeh @ VentureBeat

“We want to be sure that we’re doing advertising that is isn’t regurgitating banner ads and 2D video,” Vincent Cacace, CEO and founder of Vertebrae, told CNET last September back when they raised a $10 million Series A. Cacace voices what many of us immediately think when we picture what advertising could look like in immersive environments. We expect to be wowed by dazzling, interactive, and innovative formats that instantly pull us in and compel us to engage with brands in a more playful and deeper way.

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Snapchat: The Newest Teaching for Augmented Reality

By Wagner James @ New World Blog

[W]ith the $130 sunglass-camera hybrid Spectacles, Snapchat parent Snap has served up the world’s hottest training wheels for AR… “It is a gateway drug to more AR,” said Jim Merrick, chipmaker Qualcomm’s marketing director for internet of things products. “It’s the wearability of [Spectacles], and it doesn’t have the Google Glass creepiness factor.”… “It’s getting people exposed to the concept of having a wearable on that’s not some crazy 5-inch-thick piece of glass in front of your face,” said Vince Cacace, the CEO of Vertebrae, a startup developing advertising formats for VR and AR. “I could see 6,000 girls wearing this to Coachella.”

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Augmented Reality Promoting New Movie “Jigsaw”

By Advertising Age

The ads are targeted and measured using the same ad tech available to brands when they run any other campaign across the mobile web. They are not reliant on apps like Snapchat to find a wide audience, according to Vince Cacace, CEO at Vertebrae, which helped create the ad campaign.
“Brands can start to do AR with $50,000, where they pay 10 times that on Snapchat,” Cacace says.

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Augmented Reality Presents Facial Recognition and More Features

By StreamingMedia

Vertebrae’s expanded augmented reality offering currently features five mobile Web AR ad templates — Virtual Try On (like the Ray Ban example), Dynamic Experience Mask (facial recognition), Interior World View (inside 360 image/video), Interactive 3D Object, a Portal, and swipeable static branded filters — with plans for several more.

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Brands Should Incorporate Augmented Reality Into Their Marketing Plan

By Steven Wong @ AListDaily

“We’ve had display, banner and video ads since the dawn of TV, so we see AR and VR as new mediums that provide unique and differentiated value to advertisers,” Vertebrae founder and CEO Vince Cacace told AListDaily. “They create experiences in new, personalized and contextual ways. With our new AR suite of products, we’ve taken our first step into the world of AR.”

Vertebrae’s previous efforts have largely focused on VR, including the creation of a native VR ad network that reaches nearly three million people a month. That’s in addition to working with publishers such as Forbes, Time and Hurst to develop 360-degree videos for the web and mobile devices. Based on that experience, the company is now it is turning its attention to AR.

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VR Advertising is Highly Memorable Across All Ad Formats

By Peter Graham @ VRFocus

As companies seek to make VR more profitable, finding ways of making ads suitable for VR users and virtual environments is becoming evermore important with several firms exploring the possibilities. These include: Omnivert, Immersv, Verve and Vertebrae to name a few.

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VR: How to Engage the Younger Generation

By Michael Malone @ Broadcasting & Cable

VR may be the thing that best brings millennials to the party. “It makes us feel like we’re closer, more a part of it,” said Vince Cacace, founder and CEO, Vertebrae. Consuming sports through a headset, he said, is “engaging and exciting.”

Also appeared: Multichannel News

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Vertebrae Brings AR Advertising to the Mobile Web

By VR and Fun

The AR ad units work across the mobile Web via Chrome and Safari browsers, giving advertisers instant scale to reach hundreds of millions people across the globe. Vertebrae’s expanded augmented reality offering currently features five mobile Web AR ad templates — Virtual Try On (like the Ray Ban example), Dynamic Experience Mask (facial recognition), Interior World View (inside 360 imge/video), Interactive 3D Object, a Portal, and swipeable static branded filters — with plans for several more.

Syndication: News Locker

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Vertebrae Expands Augmented Reality Ad Suite

By Tommy PalladinoNext Reality News

“We see so much room for growth with the limitless scale the mobile Web offers, and we are creating the AR advertising templates through which the industry will take shape. As we execute more campaigns in verticals like automotive, games, retail, travel and hospitality, and more, we’ll have an ever-expanding rolodex of mobile Web AR templates for advertisers to choose from,” said Vince Cacace, founder and CEO of Vertebrae, in a statement provided to Next Reality.

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Melita: A Beautifully Animated Story

By Janko RoettgersVariety

Founded in 2015, the Los Angeles- and Madrid-based studio is approaching storytelling for virtual reality with a uniquely cinematic sensibility. “Melita” features a number of wide shots followed by dramatic camera movement to take you up and close to the action, or transition from one scene to another. Motion also plays a big part within individual scenes, where slow drifts of the camera add to the emotion, and visualize how a world is fading away before the viewer’s eyes.

 

Syndication: Newsline, Nasdaq, 24/7 Celeb News

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The Rise of Native VR/AR Advertising

By Pebble Studios

With a recent SDK from Vertebrae – which allows virtual reality developers to add branded placements into their experiences – and the very recent Advrty –  which can integrate immersive adverts into the 3D virtual worlds developed for games and apps – We are starting to experience the rise of native advertising in VR and AR.

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Vertebrae Standing Up For ARKit Arrival

By Brian @ Artificial Reality News

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.In the short term, Vertebrae will continue to focus on delivering AR and 360 video across the web before approaching native apps.

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Is Augmented Reality Season. Are You Ready?

By David Bloom TVREV

For Vertebrae, a huge opportunity (thanks to what Google, Apple and Microsoft are doing) sits on the mobile web, beyond the controlled spaces of Facebook and Snapchat.
“For us, the vision is delivering the AR vision outside the walled gardens,” Cacace said. “We’ll give the digital assets to the brands, and if they also want to go to Facebook or Snapchat, they can.”

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Vertebrae Standing Up for ARKit Arrival

By Next Reality News

Next month, Vertebrae will be able to distribute web-based AR ads to mobile browsers, just in time for the iOS 11 launch that brings with it ARKit. Vertebrae’s launch partners will debut the experience through Android Chrome browsers prior to the iOS 11 release, then targeting devices running iOS 11 upon its availability.

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Could VR Headset Price Reductions Mean New Opportunities for Developers?

By Cortney HardingTVREV

Advertising’s already easy to integrate with something like Vertebrae’s native SDK. Now it’s more cost-effective for brands to explore what that could mean for their own plans in VR and AR integrations.

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Virtual Reality Gets a Move On With Strider VR Treadmill

By Cortney HardingTVREV

Brought to you by Vertebrae. With the announcement of the Strider VR treadmill, the VR world gained yet another device that allows users to move around while in the headset.

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