Video Monetization Archive

Latency is a major headache for video-crazy publishers

By Digiday

Pages with a lot of clutter, heavy ad creative and multiple tracking tags have trouble loading their videos. Another issue is that publishers still rely on outdated technology when selling their video inventory. Frank Sinton, CEO of video platform Beachfront Media, said latency alone can reduce a publisher’s video ad revenue by up to 30 percent.

Interview with Daniel Meehan, Founder & CEO, PadSquad

By Sudipto Gosh @  MarTech Series

PadSquad was launched midway through 2012 to solve both of those challenges. We created a mobile software platform that formatted web content for smaller devices so publishers could deliver a better user experience for their audiences. In tandem, we focused our efforts on building the most amazing mobile creative campaigns for brands on mobile, so they can delight consumers in a polite way that is memorable.

Frank Sinton Talks About Beachfront Media

By Sudipto GhoshMarTech Series

I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will need to be ad-supported. Beachfront is a video advertising platform that supports this mission.

PadSquad’s CEO: Stop Blaming Consumers For Terrible Ads

By Mobile Marketing Watch

Daniel Meehan, Founder & CEO at PadSquad The internet is made for advertisers. Unfortunately, most brands are not taking advantage of this.

Revenue Survey Points To The Maturing Of The Programmatic Market

By AdExchanger

A handful of smaller mobile companies are growing like weeds, but revenue is still middling. Mobile publisher-centric software player PadSquad, for example, grew 912.91% with modest revenues of $10.6 million.

The Progression Of Advertising Plus the Secrets To Digital Dominance

By Frank Sinton @ TVREV

Vendors must arm publishers with the data and tools to understand, analyze, and approve the advertisements running on their owned-and-operated sites.

Sitting Down with Krush Media

By Katie Creaser HuffPost

In the fast-paced and crowded world of digital advertising, programmatic ad buying is growing quickly and is set to spike in coming years. In fact, the latest forecast from eMarketer estimates that nearly four of every five U.S. digital display dollars will transact programmatically this year, totaling nearly $33 billio

Mobile Video Viewing Taking Off in 2017; When Will Advertisers Follow?

By David BloomTVREV

First of all, sites such as Facebook, Twitter, Buzzfeed and Snapchathave signaled they intend to increase the advertising opportunities they’ll provide through mobile video. LinkedIn is adding native video capabilities. Sites such as Hulu, Brand.Live, Iris.TV and PadSquad are providing all kinds of opportunities for new kinds of video consumption.

Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web

By John CasilloTVREV

PadSquad combines the power of mobile rich media with the impact of vertical video to create a premium interscroller format that politely engages with mobile users. To-date, the product is outperforming traditional video ads with a completion rate 389% above industry benchmarks, according to Padsquad. So far, brands like Elizabeth Arden, ABC, Delta, Univision, Barilla and Pillsbury have all signed on.

Ad Tech And Digital Video Demand Growing Together

By Adexchanger

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. None of this is to say that TV’s dead or that digital advertising is now marketers’ only option. But growing consumer demand for digital video, video header bidding and increased bandwidth speeds are pushing brands further in that direction.

Cannes’ Festival of Creativity is the Cradle of MarTech Innovation

By Sudipto Gosh MarTech Series

After the Oracle Marketing Cloud’s Modern Marketing Experience 2017, we described the growing prominence of personalization of content. From Cannes, Daniel Meehan, CEO, PadSquad, also had similar thoughts to share.

OPINION: Viewability Isn’t Everything

By MarTech Series

The following is a guest contributed post by Jen Gavin, VP Brand and Ad Innovation at PadSquad. Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless paired with other key performance data to determine the true success or…

PadSquad Vertical Video Ads Grow 1200% On Heels of Snapchat

By Mike Gasbara @TVREV

Since launching vertical video ad formats in January 2016, PadSquad’s vertical ads growth is more than 1200%. Further, the company’s vertical video interscroller product is outperforming traditional video ads with a video completion rate 389% above industry benchmarks.

A Letter To Adtech Vendors: Innovate Or Get Out Of The Way!

By Daniel MeehanMarTech Series

Engaging new ad formats are here, and they’re ready to be deployed. However, there’s a bottleneck with regard to improving the overall inventory of the web (and especially mobile) advertising: adtech vendors.

Snapchat Buys Placed

By AdExchanger

Google’s plan to deploy built-in ad filters for its Chrome browser has raised hackles among some agencies, vendors and supply-siders. The strategy could weed out bad actors in the supply chain, but “do you feel comfortable with Google being the arbiter of what appears on a page as a user, and more importantly as a publisher?” Daniel Meehan, CEO of the publisher ad tech firm PadSquad, tells Ad Age. Apple raised the stakes further on Monday, releasing an updated Safari with blockers for ad trackers and autoplay videos.

Publishers and Ad Tech Player Frightened by Googles New Ad Filter

By Garett Sloane Ad Age

“Google is inserting themselves as the filter of good ads,” said Daniel Meehan, CEO of PadSquad, an ad firm that helps publishers. “That could benefit publishers and users by getting some of the bad actors that are still out there.”
PadSquad has developed some flashy units that readers might run into on the mobile web, but Meehan said they aren’t the kind that Google and its better ads group have identified for filtering.

The Future of Mobile Header Bidding

By Philip Rosenstein @ MediaPost

“Mobile-first header bidding approaches are becoming more popular, as digital advertising on mobile devices surpasses total spend through traditional desktop display advertising,” Frank Sinton, CEO at Beachfront Media, told Digital News Daily.

 

Video Header Bidding: The Myths and Truths

By Frank Sinton @ TV[R]EV

Truth: In our own tests at Beachfront, video header bidding actually increased “speed to render” of a video ad – the first part of a video that users see – by 30% faster than the legacy method which is calling your video ad server on player load. Why is it faster? Because video header bidding can run the auction in parallel with the video player being loaded.

MMS Panel Interview With PadSquad Media CEO

By Daniel Meehan @ LinkedIn

PadSquad created non-standard innovative ad units for Timberland resulting in: 6x the sales lift compared to standard banners and+140% engagement benchmarks.

Snap Unveils New Opportunity for Mobile Advertisers

By Daniel Meehan @ AdExchanger

Today’s column is written by Daniel Meehan, CEO at PadSquad.You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check the proverbial box. The interruptive nature of many ads today are such that countless users simply walk away entirely.