“The next wave digital distribution will come from Artificial Intelligence. A.I. will have tangible applications for media for the first time. Until now, machine learning systems have done siloed tasks that humans had to do such as metadata creation or content curation. In 2017 these systems will be more closely integrated and A.I. will be able to conduct multi level analysis and decision-making in real-time,” said Rob Bardunias, CRO, IRIS.TV.