video Archive

Mobile Video Viewing Taking Off in 2017; When Will Advertisers Follow?

By David BloomTVREV

First of all, sites such as Facebook, Twitter, Buzzfeed and Snapchathave signaled they intend to increase the advertising opportunities they’ll provide through mobile video. LinkedIn is adding native video capabilities. Sites such as Hulu, Brand.Live, Iris.TV and PadSquad are providing all kinds of opportunities for new kinds of video consumption.

Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web

By John CasilloTVREV

PadSquad combines the power of mobile rich media with the impact of vertical video to create a premium interscroller format that politely engages with mobile users. To-date, the product is outperforming traditional video ads with a completion rate 389% above industry benchmarks, according to Padsquad. So far, brands like Elizabeth Arden, ABC, Delta, Univision, Barilla and Pillsbury have all signed on.

LinkedIN Launched Native Video. This a Good Thing?

By Jason DamataTVREV

It’s worth noting that major brands like Adidas, Nike, REI and others are already leveraging (live) video to speak to consumers and internally to speak with its sales force and employees using a safe environment provided and produced by Brandlive. The brands now leverage the social networks to promote what they are doing on their owned and operated properties.

Brandlive Announces Oia Partnership

By Snowboardingdotcom

“We are excited to be partnering with OIA and extending Brandlive’s benefits to their membership,” said Tony Pullen, Brandlive’s VP of Sales. “Brandlive and OIA both believe that the live video experience should be owned and operated by the manufacturers and their product experts. OIA members will be able to use Brandlive’s platform to connect in real-time with their sales teams, rep groups, retail associates and consumers, and to conduct educational and sales-driven meetings that are highly interactive.”

Ad Tech And Digital Video Demand Growing Together

By Adexchanger

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. None of this is to say that TV’s dead or that digital advertising is now marketers’ only option. But growing consumer demand for digital video, video header bidding and increased bandwidth speeds are pushing brands further in that direction.

O.C. dancer impresses judges on ‘So You Think You Can Dance’

By Kaitlin Wright @ The OCR

“The stage is my second home,” Ishimoto said in an episode of “Dance School Diaries,” a YouTube series produced by Lythgoe and the DanceOn digital media company.  “All the eyes are on you, and once the music starts, you’re in another world.”

Author: | Categories: Advertising, Business Tags: , , , ,

Nation’s Best Sports Kicks of Live Training with Brandlive

By Joe EvansAmmoland

Brandlive, the live video platform for brands and retailers, and Nation’s Best Sports (NBS), a nationwide sporting goods buying group, announced the launch of a live video training and communications program for over 375 NBS Members operating more than 1,200 retail sporting goods stores in the U.S., Canada and Puerto Rico.

Katy Perry holds contest to find dancer for ‘Swish Swish’ music video

By Emily SurplessNicki Swift

“All you have to do is put together some fun, funny, weird—I don’t know—great choreography… and I will pick my favorite dancer to be in the music video with me!” Perry explained. To be considered, contestants need to upload a video of their performance to either YouTube, Instagram, or Music.ly and tag “#SwishSwishChallenge” as well as the @DanceOn and @KatyPerry account handles.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Katy Perry Wants You To Be In Her “Swish Swish” Music Video

By  Erica Russell  @ PopCrush

On Wednesday, the singer announced the #SwishSwishChallenge on YouTube, sharing, “I am teaming up with DanceOn to find the best dancer to be featured in my new music video for ‘Swish Swish.’ All you have to do is put together some fun, funny, weird, I don’t know… great choreography! …And I will pick my favorite dancer to be in the music video with me.” To participate, fans have to film themselves dancing to “Swish Swish” and upload the video to YouTube, Instagram or Musical.ly, as well as tag #SwishSwishChallenge, @DanceOn and @KatyPerry.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Katy Perry holding dance contest for ‘Swish Swish’ music video

By Christina Smart @ AXS

Teaming with DanceOn, the “California Gurls” pop singer asked aspiring dancers to put together “Some fun, funny, I don’t know, weird, great choreography” to “Swish Swish” and post a video to YouTube, Instagram or Musical.ly tagging #SwishSwishChallenge, @DanceOn and @KatyPerry.  No specific genre of dance is mentioned so if you’re a modern dancer, feel free to enter.  According to Perry in the contest video announcement, she will be the one picking the winner.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Katy Perry Launches Contest to Find an Aspiring Dancer For Upcoming ‘Swish Swish’ Music Video

By Zach SeemayerEntertainment Tonight

Katy Perry has put the call out for aspiring dancers who want to appear in her “Swish Swish” music video, and she’s holding a dance contest to find the right performer. Perry, in partnership with DanceOn, launched the #SwishSwishChallenge, and is asking hopefuls to show off their moves in a video and post it online.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Katy Perry Launches Dance Competition for ‘Swish Swish’ Music Video

By  @ Rolling Stone.

Katy Perry launched a new competition to find a dancer to star in the forthcoming video for her Nicki Minaj-featuring single “Swish Swish,” off her new album Witness. Perry is hosting the competition alongside the dance entertainment platform, DanceOn.Katy Perry Defends Her Livestream Therapy Session ‘Witness’ singer hopes others can see themselves in her emotional confessionals.Those that think they can dance in the “Swish Swish” clip can upload a video of their best choreography to YouTube, Instagram or Musica.ly with the hashtag #SwishSwishChallenge. All submissions should also tag Perry (@katyperry) and DanceOn (@danceon).

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Camber Outdoors Announces Pitchfest 2017 Judges

By Snowboarding.com

Pitchfest provides a dedicated forum to highlight women business owners in the active outdoor industries,” said Deanne Buck, executive director of Camber Outdoors. “Our Pitchfest 2017 judges were selected based on their business acumen, product development expertise, and industry influence, as well as their commitment to innovation within the industry.”

Katy Perry Announces Dance Contest for ‘Swish Swish’ Music Video

By Billboard

Perry has teamed with DanceOn to launch the #SwishSwishChallenge, asking dancers to post a video showing their best choreography to the Nicki Minaj-featuring Witness single via YouTube, Instagram or Musical.ly with the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Cannes’ Festival of Creativity is the Cradle of MarTech Innovation

By Sudipto Gosh MarTech Series

After the Oracle Marketing Cloud’s Modern Marketing Experience 2017, we described the growing prominence of personalization of content. From Cannes, Daniel Meehan, CEO, PadSquad, also had similar thoughts to share.

Katy Perry Announces Dance Contest for “Swish Swish” Music Video

By Colin Stutz @ The Hollywood Reporter

Perry has teamed with DanceOn to launch the #SwishSwishChallenge, asking dancers to post a video showing their best choreography to the Nicki Minaj-featuring Witness single via YouTube, Instagram or Musical.ly with the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Katy Perry Invites Fans to Audition for ‘Swish Swish’ Video

By Radio.com

Wanna be in Katy Perry’s “Swish Swish” video? The pop superstar has teamed up with DanceOn to find someone for the clip. Interested dancers should post a video of their best choreographed moves to the Witness single “Swish Swish” on YouTube, Instagram or Musical.ly, using the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

OPINION: Viewability Isn’t Everything

By MarTech Series

The following is a guest contributed post by Jen Gavin, VP Brand and Ad Innovation at PadSquad. Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless paired with other key performance data to determine the true success or…

PadSquad Vertical Video Ads Grow 1200% On Heels of Snapchat

By Mike Gasbara @TVREV

Since launching vertical video ad formats in January 2016, PadSquad’s vertical ads growth is more than 1200%. Further, the company’s vertical video interscroller product is outperforming traditional video ads with a video completion rate 389% above industry benchmarks.

Camber Outdoors Announces Pitchfest 2017 Sponsors And Partners

By Snowboarding.com

“Live video is the most authentic and scalable way for brands to connect with their audiences, and share the stories that matter,” said Brandlive CEO Fritz Brumder. “We’re proud to partner with Camber Outdoors for Pitchfest 2017 and look forward to seeing how live video can increase exposure for these women entrepreneurs and their brands.”