video Archive

Fullscreen Cancels VOD service

By Todd Spangler @ Variety

Original series on Fullscreen SVOD have included “Shane & Friends,” hosted by Shane Dawson, “Shay Mitchell: Chapters” and “Psychobabble with Tyler Oakley & Korey Kuhl.” Fullscreen also is the exclusive streaming home to series like “Magic Funhouse” and Bret Easton Ellis thriller “The Deleted,” and movies including “The Carmilla Movie,” based on the lesbian-vampire romance web series, Vertical Entertainment’s “Don’t Hang Up” and Big Block’s “Tell Me How I Die.”

Measuring Influence with WHOSAY

By Annie Edwards @ TVREV

Rather than pixels, brands are turning their attention to personalities– CMOs discuss influence-driven, non-interruptive advertising with WHOSAY. Facebook debuts a new app for influencers.

Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network, says, “It’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” In addition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

Consumers Engaged with AR + VR

By Ginny Marvin @ MarketingLand

Working with New York-based PadSquad, Timberland ran a “coloring book” ad featuring a Nas video and cartoon (see the demo on mobile here). The ad features a Nas video that plays with the sound off and invites users to color and bring the cartoon to life (mobile demo).
In fewer than 40 days, the ad had accrued 59 days of video play time, with over 50 percent of video starts getting completed and more than 200,000 engagements, including coloring and click-throughs, says Padsquad.
“Units just really haven’t changed much over the years from rectangle and squares. There’s a low bar. We try to challenge brands to do things differently,” says Meehan. The mobile-only company works with clients on ideation, design and development for free and charges for media, says PadSquad CEO Daniel Meehan.

Other PadSquad interactive mobile display formats, including the title lookbook unit that flips through “pages” of an ad with a slight tilt of the user’s phone — no swiping or scrolling required. DSW used the format (mobile demo) for a spring promotion.

“Video is the linchpin behind interactivity,” says PadSquad’s Meehan. The company launched an interscroller ad format called Vvital that can incorporate 360, shoppable icons, a swipeable product gallery, store locator, interactive cue cards and other interactive features.“Many clients had been doing pre-roll and some had tested Snapchat,” said Meehan, “but for many, it was the first time to run vertical video that wasn’t placed ahead of other video content.”
ABC used the Vvital format to promote its TGIT (Thank God It’s Thursday) suite of shows (mobile demo). Meehan says in the short flight of just 11 days, the ad vertical drove more than 775,000 engagements and 239 days of total video play time.

For Santa Monica, California-based Vertebrae, Apple’s iOS 11 created the opportunity to open the camera onto the ad itself and use facial recognition to provide an AR experience from an ad, and at scale.

Vertebrae launched a suite of AR ad formats last month that can run on Android 5.0 and up, “but having iPhone in the game is really impactful,” says CEO Vince Cacace of the company’s AR efforts. “iOS users are more likely to engage, and we see higher camera open/allow rates than on Android.”
Vertebrae’s AR ad units work on the mobile web in Chrome and Safari. “The problem historically has been, if you’re Golden Grahams, for example, and want to have AR-triggered promotion on the box of cereal, you probably don’t have an app and don’t want to make consumers download one. Now we can build AR ad experiences over the web.”

Steaming on Dash Radio: 3 and D

By King Producer @ Grizzly Bear Blues

We have some news regarding the 3 and D show! We have entered into a partnership with Dash Radio to air the show twice per week. The show will be on the Dash Radio NBA channel, Nothin’ But Net. You can hear it on online or on the Dash Radio app every Wednesday and Friday at 12pm central! Excited to announce this partnership and give you more ways to listen! You can still listen here or subscribe in the iTunes store.

Connected TV Devices have Made Huge Gains in the U.S.

By Will RichmondVideoNuze

For example, Roku has been saying for a while that Netflix’s share of overall Roku users’ watch time has been steadily decreasing, with ad-supported channels gaining.  And today, Beachfront Media, a video supply-side platform, said that it saw a huge jump in CTV ad requests to over 2 billion in Q3 ’17. Beachfront works mainly with mid-tail and long-tail video providers like WatchMojo, Newsy and Crunchyroll.

OTT Should Prove to be a Strong Contender for TV Advertising

By Alan Wolk @ Forbes

“What we’re seeing is a huge jump in viewing as people make these devices their main viewing platform,” Beachfront CEO Frank Sinton told me in a recent conversation. “People are coming for the Netflix, but then they’re discovering other apps like WatchMojo, Newsy and Crunchyroll. And that’s where we are seeing a real uptick in viewership.”
The numbers in Beachfront’s study speak to that: a 97% completion rate on connected TV ads, with 100% viewability. “These apps are TV apps,” Sinton notes. “There’s no ‘below the fold’ and viewers are comfortable with the idea of TV-style programming having ad breaks. Plus they’re engaged and want to see the rest of the show. That’s a huge differentiator from mobile.”

Measuring Influence with WHOSAY

By Garret Sloane @ Advertising Age

“Out of all the platforms, Facebook is the least influencer friendly right now,” says Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network. “So it’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” But, he says, it might be difficult for Facebook to pull talent away from YouTube.
In adition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

“Creators and influencers are a critical part of the community that makes visiting platforms a worthwhile experience,” says Steve Ellis, CEO of WHOSAY, an influencer marketing company. “This app will be an interesting experiment by them to see if they can help influencers make money by working with brands.”

The Latest from Beachfront Media

By Sudipto Ghosh @ MarTechSeries

Frank Sinton, CEO and Founder of Beachfront Media, said, “Our stats show that the long tail is still alive and well on Connected TV devices, with overall inventory rising quickly from great apps like WatchMojo to TED TV to Crunchyroll. The video advertising-supported ecosystem on Connected TV is seeing explosive growth and is only poised for further growth as video publishers continue to invest in content on these platforms.”

Consumers Still Appear to be more Willing to Tune into TV

By Frank Sinton @ TVREV

As Connected TV use grows rapidly (including a 30% increase in the US alone this year), it stands to reason that advertising would keep up with that rate. In Q3 of 2017, Beachfront’s own SSP experienced Connected TV ad requests increased to over 2 billion — or over 600 million views per month.

New Shows Spending on TV Advertising

By Jon Lafayette @ Broadcasting & Cable

Beachfront CEO Frank Sinton says in its third-quarter study, his platform saw more than 2 billion video views on connected TV in the third quarter and that ad buys are up 300 percent to 400%.
Despite the increase in inventory, Sinton says ad prices are holding steady with prices staying in the $25 to $30 range on a cost per thousand viewers (CPM) basis.
Sinton says viewing—and inventory—have increased as connected devices give viewers access to services that go beyond the leaders, such as Netflix, Hulu and Pandora.

 

DanceOn Shows How Complicated Love Can Be

By Tiffany Moustakas @ A Plus

Roxanne Teti, vice president of programming at DanceOn, said the goal of the video was to tell this complicated love story with “a voyeuristic twist.”
“We wanted to deconstruct the typical stereotype of what people consider love to be,” Roxanne Teti, vice president of programming at DanceOn, said to A Plus, “it’s not always black or white, right or wrong, or win or lose.”

Author: | Categories: Music, Social Media Tags: , , , ,

TriForce Short Film Festival (TFSFF) Lineup Announced

By Voice

The four ‘Best of the Fest’ finalists were selected from the shortlist by a panel of industry stalwarts including director Neil Biswas, writer John Byrne, BBC Assistant Commissioner Jay Davidson, Shiver’s Michelle Matherson, Carter Pilcher, CEO of Shorts TV, renowned Executive Producer Alexander Gardiner, acclaimed actor Indira Varma and Professor Stefan Allesch-Taylor CBE.

Author: | Categories: Entertainment Tags: , , ,

Rhye and DanceOn Partner for Beautiful Video

By Annie Edwards @ TVREV

Watch Rhye’s New “Taste” Video [Pitchfork]
Digital media and social sharing have raised the importance of visuals to songs. So Rhye, indie duo, sought out DanceOn to produce and choreograph their music video for their latest single “Rhye.”DanceOn’s VP of Programming, Roxanne Teti, adds, “We’re honored to add Rhye to our list of collaborative artists and are thrilled to share our vision of ‘Taste’. Rhye was amazing to work with throughout this entire creative process.”

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out This Epic Video from DanceOn

By DIY Magazine

Well, not actually Rhye, they’re not in the video. Instead, choreographer Noelle Marsh does. In the clip, where Rhye have teamed up with dance-oriented media network DanceOn, Noelle stars along Madelyn Spang and Mason Cutler to depict a love triangle in dance form. It’s pretty intense, and comes to quite a dramatic climax (no spoilers here though, obviously).

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out This Epic Video from DanceOn

By Arielle Gordon @ SPIN

Experimental R&B duo Rhye has shared a new visual for their single “Taste.” The video features actors expressing the passion and anguish of a relationship through dance. The performance was choreographed by Noelle Marsh, who is featured in the clip, and was produced by DanceOn, a company that specializes in choreographed music videos. Watch the video below.

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out the Latest Music Video from Rhye

By Braudie Blais-BilliePitchfork

Rhye have shared a new video for their recently released track “Taste.” In collaboration with DanceOn, a dance-oriented media network, the video narrates a love triangle through choreography by Noelle Marsh. It stars Marsh, Madelyn Spang, and Mason Cutler. Watch the clip below. Rhye shared two new tracks, “Please” and “Summer Days,” earlier this year. These songs marked the group’s first new music since 2013’s Woman, though they unofficially debuted a new song called “Waste” while touring in 2015. In August, they teamed up with L.A.-based producer King Henry on a track called “Moment.” Rhye are hitting the road in early 2018—check out their itinerary.

Author: | Categories: Music, Social Media Tags: , , , ,

DanceOn Presents ‘Taste’

By Calum Slingerland @ Exclaim! 

“I didn’t know what to expect from this video. My girlfriend and I watched it together and were literally moved to those type of tears that make you laugh. The choreography, the cinematography, the dancers… it all moved me,” Rhye’s Milosh said in a statement. “I am so honored that DanceOn chose a Rhye song to create this art piece to.

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out This Epic Video from DanceOn

By Broadway World

“We’re honored to add Rhye to the growing list of music artists we’ve collaborated with and are thrilled to share our vision of ‘Taste’. Rhye was amazing to work with throughout this entire creative process,” added DanceOn’s VP of Programming, Roxanne Teti.
DanceOn is the music industry’s go-to source for creating captivating and shareable content. DanceOn was co-founded by Madonna and is trusted by the biggest musicians in the world, from Katy Perry to Portugal. the Man. Reaching an audience of over 25 million fans, DanceOn uses the power of content to drive music and pop culture adoption worldwide.

Author: | Categories: Music, Social Media Tags: , , , ,

Future Lighthouse Presents New Language of Immersive Storytelling

By Singularity Hub

In an interview with Pascal Finette at SU’s Global Summit in San Francisco, Nicolás Alcalá dived into the future of immersive filmmaking and storytelling. Alcalá is CEO and founder of Future Lighthouse, a virtual reality studio based in Los Angeles and Spain.

 

Author: | Categories: Virtual Reality Tags: , , ,

Big Block Innovates in Esports

By RedHerring

The eSports merchandising arena is set to explode alongside the industry at-large. Steve Volpone, CEO of Big Block, recently wrote that “We need to begin collaborating on the lifestyle, fashion and other spinoffs that eSports’ huge audiences will want.”