virtual reality Archive

How VR Developers Used Gaze Activated Technology To Captivate Comic-Con.

By Cortney HardingTVREV

Brought to you by Vertebrae. Gaze activation can also provide valuable data to both developers and the brands who fund their content. Heatmaps are great, but gaze activation allows those on the back end to see exactly what cues people responded to in order to change a narrative, even if the cues we subtle.

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7 Virtual Reality Startups Targeting Social Media VR

By Nanalyze

The whole thing is free, so you can imagine that they’ll be getting in bed with companies like Vertebrae in order to make money from selling ads in these virtual spaces. The founder was previously a program manager at Microsoft working on the HoloLens and he claims that social VR is “magical” and not at all like other multiplayer games. Virtual reality users seem to agree with him. According to a great article by Geekwire on this startup, the app has a 98% rating on Steam with 1 in 3 HTC Vive users having played it with over 100,000 people playing the game in 2016 alone. Looks like a pretty cool place to work eh?

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11 VR Startups Tackling Enterprise Applications

By Nanalyze

Virtual environments will not seem like the real world unless there are ads plastered all over the place. That’s why Santa Monica startup Vertebrae has taken in $10 million in funding to develop a native advertising platform for VR that lets content producers monetize their content. The term “native” refers to the fact that the ads will integrate seamlessly into VR environments in much the same way they do in the real world. If you want to purchase a Vive to check out what native ads look like, here’s a good deal from HTC (see what we did there?)

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33 live X startups that have been showing their progress during the Demo Day

By Real o Virtual

Vertebrae is creating an advertising tool for integrated ads within their experiences.

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How virtual reality is helping patients to ‘see’ their back pain

By BT.com

“We look at how you are moving and help to rehabilitate your motion patterns, using corrective exercises.

“This includes skills for your whole life, like lifting, sitting and squatting safely and correctly.”

The spine is a strong but delicate structure, held together by 33 vertebrae stacked within four regions, protecting the spinal cord.

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What Does YouTube’s 180 Camera Mean for VR?

By Cortney Harding @ TVREV

Brought to you by Vertebrae. Last week, YouTube announced it was partnering with Lenovo, LG and YI Technology on a new technology called a VR180 camera.

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ViveX Demo Day Batch 2 Featured 26 VR And AR Companies

By David Jagneaux  @ UploadVR

Vertebrae – A native advertising platform for VR and AR. The headset-agnostic tech stack connects advertisers with developers and publishers to deliver immersive, native VR/AR/360 video advertising experiences.

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Endless Riff and the Rise of the Virtual Music Venue

By Cortney HardingTVREV

Brought to you by Vertebrae. Despite a lot of optimistic predictions, the growth of virtual reality in the live music space has been sluggish. While the site dedicated to Live Nation’s partnership with Next VR promises that users will be “front row (at) every show,” it only posts a few shows a month, if that.

Author: | Categories: Music, Virtual Reality Tags: , , ,

Scatter’s Zero Days and the Future of Documentary VR

By Cortney HardingTVREV

Brought to you by Vertebrae. Since the rise of the VR started again a few years ago, documentarians have been flocking to the medium as a new way to tell stories, albeit with mixed results.

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How Can VR Translate to Real Results?

By Cortney Harding @ TVREV

Brought to you by Vertebrae. Commerce in VR is possible today, and could drive real, tangible results. It’s not just for clothes, either other consumer goods, like furniture, are a natural next step. If you see a great VR experience for a film, you can buy tickets or merch right in the experience. Creators can also offer freemium experiences, where you need to pay to unlock certain content. If that content is sponsored, the brand that underwrote it can share in the rewards.

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VR Opens the Door of Possibilities for Publishers

By Erik J. Martin EContent Magazine

Albert Einstein once said that reality is merely an illusion—albeit a very persistent one. Jump ahead to 2017, and that sounds as if it’s a spot-on prophecy, envisioning the rise of the most persistent illusory reality of them all: a virtual one in which the line between truth and fantasy has been blurred to satiate our endless curiosity and fascination.

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VR Native Advertising: A Sneak Peek into Future Marketing

By CitrusBits

When we talk about the VR intervention into tech and communication and we’re ready to consume the VR content then it certainly opens the opportunity of native marketing options inside it. This gets interesting because how it would play out is the real game. It’s not something that would happen a decade later from now. In fact, brands like Vertebrae, MediaSpike, and ADVR which are already working in the VR native advertising space are the clear signs that it’s happening now.

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You Will Never Forget Your First Time with VR

By Cortney Harding @ TV[R]EV

Two and a half years later, I still remember my first VR experience. I can see the dome at MOMA PS1 with the experience projected on the walls and still hear EMA’s songs; the feeling of controlling the narrative and still seeing things out of the corner of my eye after I left and got on the train remains in my mind.

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Can VR Transition into the Home?

By Cortney Harding @ UploadVR

The first weekend of Coachella aside, VRLA was definitely the hottest ticket in Los Angeles. This column is an editorial product of TVREV, produced in partnership with Vertebrae, the native VR/AR ad platform.

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How Virtual Reality Can Improve Advertising

By Cortney Harding @ TVREV

Brought to you by Vertebrae. When someone demos a great piece of VR content for you, the feeling can be transformative. You leave the world for a few minutes, and when you come back, you’re full of praise for the creator.

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Vertebrae Releases SDK

By Michael Essany @ Mobile Marketing Watch

VRJournal confirmed ahead of the weekend that Vertebrae — a Santa Monica headquartered firm specializing in native advertising for VR and mobile AR — is out with a private beta version of its software development kit (SDK).

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Vertebrae Launches Software Developer Kit

By Peter Graham @ VR Focus

Today, Vertebrae, the virtual reality (VR) advertising platform that secured $10 million USD in investment last year, has announced it’s leaving closed beta the the launch of its 1.0 software development kit (SDK).

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Vertebrae Releases SDK

By Alan Wolk @ TVREV

While Virtual Reality (VR) may well be the future of entertainment, the people creating VR apps in 2017 are still figuring out the best way to monetize their work. That’s why the community has been buzzing about a new SDK released by Vertebrae, a company that specializes in providing advertising and branding opportunities in VR.

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Haptic Feedback in VR

By Cortney Harding @ TVREV

Brought to you by Vertebrae. One of the more iconic images to come out of Tribeca Immersive was a shot of two women, one wearing a headset, embracing as part of an experience called “Draw Me Close.”

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The Ethical Implication of VR Tech

By Cortney Harding @ Upload VR

At some point during VRLA weekend, I cracked a joke about the event actually being Comdex ‘82, and was rewarded with blank stares. Not surprising, given that the aside was a reference to the little-watched but totally brilliant AMC drama, Halt and Catch Fire. This column is an editorial product of TVREV, produced in partnership with Vertebrae, the native VR/AR ad platform

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