virtual reality Archive

Vertebrae Standing Up For ARKit Arrival

By Brian @ Artificial Reality News

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.In the short term, Vertebrae will continue to focus on delivering AR and 360 video across the web before approaching native apps.

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Is Augmented Reality Season. Are You Ready?

By David Bloom TVREV

For Vertebrae, a huge opportunity (thanks to what Google, Apple and Microsoft are doing) sits on the mobile web, beyond the controlled spaces of Facebook and Snapchat.
“For us, the vision is delivering the AR vision outside the walled gardens,” Cacace said. “We’ll give the digital assets to the brands, and if they also want to go to Facebook or Snapchat, they can.”

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Vertebrae Standing Up for ARKit Arrival

By Next Reality News

Next month, Vertebrae will be able to distribute web-based AR ads to mobile browsers, just in time for the iOS 11 launch that brings with it ARKit. Vertebrae’s launch partners will debut the experience through Android Chrome browsers prior to the iOS 11 release, then targeting devices running iOS 11 upon its availability.

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Could VR Headset Price Reductions Mean New Opportunities for Developers?

By Cortney HardingTVREV

Advertising’s already easy to integrate with something like Vertebrae’s native SDK. Now it’s more cost-effective for brands to explore what that could mean for their own plans in VR and AR integrations.

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Virtual Reality Gets a Move On With Strider VR Treadmill

By Cortney HardingTVREV

Brought to you by Vertebrae. With the announcement of the Strider VR treadmill, the VR world gained yet another device that allows users to move around while in the headset.

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Leap Into the Future Firefox Plus It’s WebVR Update

By Cortney HardingTVREV

You’re already seeing companies like Vertebrae ease the scaling question by creating more viable, non-interruptive advertising experiences. The addition of ads won’t directly allow for ease-of-viewing

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VR Developers and Brands Can Both Benefit from ARKIT

By Cortney Harding TVREV

There’s also a great use case for decorators or anyone who has struggled to buy a new sofa without knowing exactly how it will look in their living room. And of course, as use cases in the commercial space grow, brands will want to get in on the game, and companies like Vertebrae can help developers monetize their projects.

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Shonduras Shares Secrets at Elevate Conference

By Variety

The purpose of the Elevate Conference is to bring together advertisers, agencies, media partners, and creators to discuss the complexities of branded storytelling. A hot topic at this year’s event was branded VR/AR content. VR experts from New Reality Arts, Omnivirt, Unity, 8i and Vertebrae were on hand with marketers from Nissan and Pepsi to discuss tricks of the trade.

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How VR Developers Used Gaze Activated Technology To Captivate Comic-Con.

By Cortney HardingTVREV

Brought to you by Vertebrae. Gaze activation can also provide valuable data to both developers and the brands who fund their content. Heatmaps are great, but gaze activation allows those on the back end to see exactly what cues people responded to in order to change a narrative, even if the cues we subtle.

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7 Virtual Reality Startups Targeting Social Media VR

By Nanalyze

The whole thing is free, so you can imagine that they’ll be getting in bed with companies like Vertebrae in order to make money from selling ads in these virtual spaces. The founder was previously a program manager at Microsoft working on the HoloLens and he claims that social VR is “magical” and not at all like other multiplayer games. Virtual reality users seem to agree with him. According to a great article by Geekwire on this startup, the app has a 98% rating on Steam with 1 in 3 HTC Vive users having played it with over 100,000 people playing the game in 2016 alone. Looks like a pretty cool place to work eh?

Author: | Categories: Advertising, Business Tags: , , ,

11 VR Startups Tackling Enterprise Applications

By Nanalyze

Virtual environments will not seem like the real world unless there are ads plastered all over the place. That’s why Santa Monica startup Vertebrae has taken in $10 million in funding to develop a native advertising platform for VR that lets content producers monetize their content. The term “native” refers to the fact that the ads will integrate seamlessly into VR environments in much the same way they do in the real world. If you want to purchase a Vive to check out what native ads look like, here’s a good deal from HTC (see what we did there?)

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33 live X startups that have been showing their progress during the Demo Day

By Real o Virtual

Vertebrae is creating an advertising tool for integrated ads within their experiences.

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How virtual reality is helping patients to ‘see’ their back pain

By BT.com

“We look at how you are moving and help to rehabilitate your motion patterns, using corrective exercises.

“This includes skills for your whole life, like lifting, sitting and squatting safely and correctly.”

The spine is a strong but delicate structure, held together by 33 vertebrae stacked within four regions, protecting the spinal cord.

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What Does YouTube’s 180 Camera Mean for VR?

By Cortney Harding @ TVREV

Brought to you by Vertebrae. Last week, YouTube announced it was partnering with Lenovo, LG and YI Technology on a new technology called a VR180 camera.

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ViveX Demo Day Batch 2 Featured 26 VR And AR Companies

By David Jagneaux  @ UploadVR

Vertebrae – A native advertising platform for VR and AR. The headset-agnostic tech stack connects advertisers with developers and publishers to deliver immersive, native VR/AR/360 video advertising experiences.

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Endless Riff and the Rise of the Virtual Music Venue

By Cortney HardingTVREV

Brought to you by Vertebrae. Despite a lot of optimistic predictions, the growth of virtual reality in the live music space has been sluggish. While the site dedicated to Live Nation’s partnership with Next VR promises that users will be “front row (at) every show,” it only posts a few shows a month, if that.

Author: | Categories: Music, Virtual Reality Tags: , , ,

Scatter’s Zero Days and the Future of Documentary VR

By Cortney HardingTVREV

Brought to you by Vertebrae. Since the rise of the VR started again a few years ago, documentarians have been flocking to the medium as a new way to tell stories, albeit with mixed results.

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How Can VR Translate to Real Results?

By Cortney Harding @ TVREV

Brought to you by Vertebrae. Commerce in VR is possible today, and could drive real, tangible results. It’s not just for clothes, either other consumer goods, like furniture, are a natural next step. If you see a great VR experience for a film, you can buy tickets or merch right in the experience. Creators can also offer freemium experiences, where you need to pay to unlock certain content. If that content is sponsored, the brand that underwrote it can share in the rewards.

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VR Opens the Door of Possibilities for Publishers

By Erik J. Martin EContent Magazine

Albert Einstein once said that reality is merely an illusion—albeit a very persistent one. Jump ahead to 2017, and that sounds as if it’s a spot-on prophecy, envisioning the rise of the most persistent illusory reality of them all: a virtual one in which the line between truth and fantasy has been blurred to satiate our endless curiosity and fascination.

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VR Native Advertising: A Sneak Peek into Future Marketing

By CitrusBits

When we talk about the VR intervention into tech and communication and we’re ready to consume the VR content then it certainly opens the opportunity of native marketing options inside it. This gets interesting because how it would play out is the real game. It’s not something that would happen a decade later from now. In fact, brands like Vertebrae, MediaSpike, and ADVR which are already working in the VR native advertising space are the clear signs that it’s happening now.

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