Wall STreet Journal Archive

The Wall Street Journal reaches a new, younger audience on Snapchat Discover

Lucinda Southern Digiday — This January, the Wall Street Journal became the first American newspaper to have a presence on Snapchat Discover in the U.S. For some, the paper’s markets focus didn’t seem like a natural fit with the ephemeral millennial platform. But two months in, Sarah Marshall, a social media editor at the Journal, said the Journal loves Discover.

Wall Street Journal: Mobile Game Companies Are Starting to Run Ads on Instagram

Mike Shields @ Wall Street Journal — When you think of Instagram, you probably think of gaming.

Ok, perhaps not, but mobile gaming companies–which are among the most aggressive advertisers in mobile and social media–are quietly starting to embrace Instagram.

Traditionally known as a platform for fashion advertisers like Michael Kors and Burberry,Instagram opened its ad platform to more brands over the summer, including global advertisers last month. Among the new advertisers to join the photo-sharing social network are mobile game developers like Supercell, Gree, CrowdStar and Kabam.

Author: | Categories: Entertainment Tags: , , ,

Wall Street Journal: Publicis.Sapient Acquires Minority Stake in Artificial Intelligence Company Lucid

Nathalie Tadena @ Wall Street Journal — Publicis Groupe is making a bet on artificial intelligence as a tool to help marketers better navigate a changing digital landscape.

Publicis.Sapient, a division of ad holding company Publicis Groupe focused on digital technologies, has taken a minority stake in AI company Lucid. Terms of the deal weren’t disclosed.

Author: | Categories: Business Tags: , ,

The Wall Street Journal: Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

Mike Shields @ The Wall Street Journal — Experts say native ads can be just as susceptible to ad blocking as banners.

Author: | Categories: Business Tags: , , , ,

Wall Street Journal: Publishers That Say No to Automated Ad Sales

Mike Shields @ Wall Street Journal — Justin Stefano and Philippe von Borries, founders of fashion and lifestyle site Refinery29, are among a growing band of Web publishing rebels

Author: | Categories: Business Tags: , , ,