WHOSAY Archive

Measuring Influence with WHOSAY

By Annie Edwards @ TVREV

Rather than pixels, brands are turning their attention to personalities– CMOs discuss influence-driven, non-interruptive advertising with WHOSAY. Facebook debuts a new app for influencers.

Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network, says, “It’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” In addition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

Measuring Influence with WHOSAY

By Garret Sloane @ Advertising Age

“Out of all the platforms, Facebook is the least influencer friendly right now,” says Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network. “So it’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” But, he says, it might be difficult for Facebook to pull talent away from YouTube.
In adition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

“Creators and influencers are a critical part of the community that makes visiting platforms a worthwhile experience,” says Steve Ellis, CEO of WHOSAY, an influencer marketing company. “This app will be an interesting experiment by them to see if they can help influencers make money by working with brands.”

Providing Uninterrupted Entertainment Experiences for Consumers

By Paul Kontonis @ Mobile Marketing Watch

The following is a guest contributed post from Paul Kontonis, CMO of WHOSAY
To put a fine point on it, the era of advertising and brand storytelling — the way we’ve traditionally known it, anyway — has gone by the wayside.

Author: | Categories: Influencers, Social Media Tags: , , ,

Top CMOs Leverage Influence with WHOSAY

By Alan Wolk @ Forbes

While CMOs, particularly the CMOs of large companies, are often portrayed as  roadblocks to innovations in advertising, a recent series of interviews sponsored by WhoSay at the ANA Conference in Orlando proved otherwise.

Author: | Categories: Influencers, Social Media Tags: , , ,

WHOSAY Matches Brands with Influencers

By Business Wire

WHOSAY, developer of WHOSAY Match, the leading brand affinity influencer matching platform and app for marketers, today announced integration of IBM Watson™ predictive personality characteristics data. WHOSAY Match now analyzes millions of posts across all social platforms and leverages the IBM Watson™ AI and machine learning to calculate and display Influencer personal values and personality traits for to assist in matching Influencers to brands.

Syndication: Digital Journal, The Daily Telescope

Author: | Categories: Influencers, Social Media Tags: , , ,

IBM Watson and WHOSAY Team Up for Influence Marketing

By Mike Gasbara @ TVREV

“Finding the perfect influencer for a branded collaboration requires unique first-party data, and extensive third-party insights to understand both the brand and consumer communities,” said WHOSAY CEO Steve Ellis. “IBM Watson’s extensive insights into community values and personality traits will play an essential role ensuring the WHOSAY Match provides maximum value to marketers.”

Author: | Categories: Influencers, Social Media Tags: , , ,

Kirstin Benson Hails from WHOSAY

By China Louise Martens @ CMSWire

Benson was previously co-founder and editorial director of Instant, Time’s all-video, mobile platform dedicated to covering digital celebrities drawn from YouTube, Instagram, Musical.ly and other social media. She’s also worked at WhoSay and ConnecTV. Since 2013, Benson has been a producer of the Primetime Emmy Backstage Live! Show

Author: | Categories: Influencers, Social Media Tags: , , ,

WHOSAY Matches Brands with Influencers

By BWDistrupt

CAA has a proven incubation track record, having conceptualized and cofounded six venture-backed companies, including FunnyorDie and WhoSay, for which the agency has collectively raised more than $100 million in third-party funding. With expertise in principal investing, CAA manages CAA Ventures, a venture fund that invests third-party capital in consumer technology businesses with high-growth opportunities. To date, the fund has invested in more than three dozen companies, including August, Bark + Co., Drone Racing League, Giphy, Medium, and Patreon.

Author: | Categories: Influencers, Social Media Tags: , , ,

Measuring Influence with WHOSAY

By Paul Kontonis @ TVREV

The Clorox CMO went on to highlight the importance of a good match between talent and the brand. “It’s gotta be big and meaningful […] to them because it always shows up if it’s not,” he told WHOSAY, adding that when they worked with NBA pro Steph Curry it was “amazing.”
Another sign that influencer marketing is here to stay? Huge ROI. Antonio Lucio, CMO for HP also talked to WHOSAY about it. “Globally, we’ve used influencers and leveraged the power of that direct to consumer communication,” he told Rob Gregory.

Author: | Categories: Influencers, Social Media Tags: , , ,

CAA Has Proven Track Record with Accelerating Startups

By Geoff Weiss @ Tubefilter

“Throughout the past decade, we have conceptualized and launched several successful startups on behalf of the agency and our clients, and now, through the formation of Creative Labs, we are able to further our efforts in a scalable, systematic manner,” said CAA’s head of business development, Michael Yanover, in a statement. Past ventures incubated at CAA include digital comedy brand Funny Or Die and influencer marketing company WhoSay.

Author: | Categories: Influencers, Social Media Tags: , , ,

Creative Labs to Incubate Tech Startups

By Annlee Ellingson @ LA Biz Journal

CAA is already in the habit of putting together tech ventures with and for its clients, having had a hand in Funny or Die and WhoSay.
Now the Hollywood agency is formalizing its interest in building technology and media companies with the launch of Creative Labs, a startup incubator that will build new businesses working on media and entertainment and consumer-facing projects.

Author: | Categories: Influencers, Social Media Tags: , , ,

Creative Labs Will Leverage CAA’s Resources and Relationships

By Natalie Jarvey @ The Hollywood Reporter

CAA has made a number of moves in the startup space over the years, including helping to develop Funny or Die and WhoSay. It also launched CAA Ventures to invest in startups such as Patreon, Giphy and Medium.

Author: | Categories: Influencers, Social Media Tags: , , ,

CAA Debuts Creative Labs

By Greg Evans @ Deadline

In announcing Creative Labs, CAA pointed to its “proven incubation track record” on such venture-based companies as FunnyorDie and WhoSay for which the agency has collectively raised more than $100 million in third-party funding.

Author: | Categories: Influencers, Social Media Tags: , , ,

CAA Has Raised More than $100 Million

By Todd Spangler @ Variety

Separately, CAA has developed and co-founded six venture-backed companies, including Funny Or Die and WhoSay, for which the agency has collectively raised more than $100 million in outside funding. The CAA Ventures fund invests third-party capital in consumer-technology businesses, with stakes in more than three dozen companies, including August, Bark + Co., Drone Racing League, Giphy, Medium, and Patreon.

Author: | Categories: Influencers, Social Media Tags: , , ,

Optimism & Ideas Are What the Marketing Officers are Sharing

By Paul Kontonis @ Advertising Age

By Paul Kontonis, Chief Marketing Officer, WHOSAY. What do chief marketing officers at leading brands share? Optimism and ideas. That’s what Erin Andrews, sportscaster and “Dancing with the Stars” host, discovered when she met one-on-one with visionary marketing leaders at WHOSAY’s ANA Masters of Marketing pop-up studio.

**great timing for this article, coupled with Steve crushing it yesterday (audience was most engaged for his prez, by far)

Author: | Categories: Influencers, Social Media Tags: , , ,

Adapting Brand Messaging for Smaller Screens

By John Casillo @ TVREV

With the help of WHOSAY, makers of the Match Platform for influence marketing, we were able to connect with one such partner, Mark Book, VP/Group Director of Digitas Studios to discuss how his team and the brands they work with are evolving to stay ahead of the curve.

Author: | Categories: Influencers, Social Media Tags: , , ,

Why Authenticity in Influencer Marketing Is Not a Fad

By Harvey Schwartz @ Mobile Marketing Watch

The following is a guest contributed post by Harvey Schwartz, EVP Talent & Founding Partner, WHOSAY.
On top of a year of fake news, sketchy festivals, click-bait, and disturbing political drama we’re all clamoring for more truth in our lives…. and especially our social feeds.

Author: | Categories: Influencers, Social Media Tags:

WHOSAY Announces Shopper Marketing Division

By Digital Journal 

“Physical retail locations are a different beast than the digital world, and the code for helping drive sales in brick-and-mortar locations has yet to be cracked,” said WHOSAY founder and CEO Steve Ellis. “With upwards of 80% of choices made in store at the shelf, WHOSAY Shopper helps brands differentiate and appeal to consumers at the time of purchase.”

Author: | Categories: Influencers, Social Media Tags: , , ,

Dissecting Mobile Marketing: What Works on the Small Screen?

By Haley VelascoThe Drum

Whosay has hedged it bets on influencer marketing as the way to crack the mobile code. According to their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times better video view-through rates on Facebook. “There is a physical change of behavior… around carrying smartphones and we haven’t altered our advertising thinking to address those tactile changes,” said Steve Ellis, chief executive officer of WhoSay.

Author: | Categories: Social Media Tags: , , ,

Will Advertising be Pronounced Dead by 2023?

By Rob Gregory @ MediaPost

President at WHOSAY: Even Snapchat, which has been criticized for neglecting influencers, is finally realizing the power of influence when it comes to incorporating brands messages into content catered for consumers. It’s now giving creators the power to link to external websites, driving traffic to branded pages and products seamlessly.
As trust for institutions, Big Business and Big Media fade with this next generation of consumers, trusted storytellers providing content with actual value will be a powerful new force in the market economy.

 

Author: | Categories: Social Media Tags: , , ,