WHOSAY Archive

People on the Move

By Sara Guaglione @ MediaPost

Howell joins The Hill from WhoSay, where she created partnerships between brands, celebrities and influencers. She also previously led client partnerships at Twitter for Fortune 200 beer and spirit brands, as well as launched PureWow, a digital women’s lifestyle site, acquired in January by The Gallery, a sister company of VaynerMedia.

Author: | Categories: Influencers, Social Media Tags: , , ,

WHOSAY and Click Z Chat with Walmart CMO

By Jenna Sereni @ Click Z

As part of the WHOSAY ANA Masters of Marketing series we traveled to Walmart HQ in Bentonville, Arkansas and sat down with CMO Tony Rogers to discuss empathy, transparency and the company’s multi-channel future.

Author: | Categories: Influencers, Social Media Tags: , , ,

TVREV Teams Up with WHOSAY

By Mike Gasbara @ TVREV

This is the second installment of a weekly partnership between TV[R]EV and influence marketing platform WHOSAY, to curate a hot list of talent for the topics brands and marketers want to activate. Whether you are planning a campaign for digital, TV, or cross-platform, these names are the ones most likely to get your brand message seen, heard and most importantly, trusted by consumers. These 11 influencers are the top hip hop stars on the rise with the highest brand affinity, curated using WHOSAY Match.

Author: | Categories: Influencers, Social Media Tags: , , ,

Measuring Influence with WHOSAY

By HardCore

Facebook, which declined to comment for this story, is expected to begin studying how users respond to the new commercial experience in the coming weeks. “YouTube already established that people will sit through and tolerate pre-roll,” says Steve Ellis, CEO of WhoSay, a social influencer marketing company. “It’s proven that they haven’t sent consumers fleeing.”

Author: | Categories: Influencers, Social Media Tags: , , ,

WHOSAY Matches Brands with Influencers

By Broadway World

In 2010 Cat was named Creative Director to the CAA incubated celebrity social network, WhoSay Inc,. Through these experiences Schwartz has become well known in Hollywood for educating consumers as well as A-list celebrities on the electronic lifestyle.

Author: | Categories: Influencers, Social Media Tags: , , ,

Measuring Influence with WHOSAY

By Karen Butler @  UPI

“Big news everyone #Nancy is back! Heading to LA to shoot my episode of @RoseanneOnABC thrilled and delighted to announce this fabulous news more to come!” Bernhard posted on her WhoSay social media account.

Author: | Categories: Influencers, Social Media Tags: , , ,

Snapchat has Surpassed Facebook Messenger and WhatsApp

By AdExchanger

“We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” CEO Mark Zuckerberg said as recently as July. But the company is now experimenting with the most interruptive of video formats in its new Watch video hub, sources tell AdAge. The company has already played around with mid-roll, with middling results. “YouTube already established that people will sit through and tolerate pre-roll,” says Steve Ellis, CEO of social influencer marketing company WhoSay. More.

Author: | Categories: Influencers, Social Media Tags: , , ,

Facebook Plans to Test Video Ads

By Garett Sloane @ Advertising Age

“YouTube already established that people will sit through and tolerate pre-roll,” says Steve Ellis, CEO of WhoSay, a social influencer marketing company. “It’s proven that they haven’t sent consumers fleeing, so it makes sense that Facebook would pursue a similar strategy as it builds out its original content experience.”

Author: | Categories: Influencers, Social Media Tags: , , ,

Measuring Influence with WHOSAY

By Annie Edwards @ TVREV

Rather than pixels, brands are turning their attention to personalities– CMOs discuss influence-driven, non-interruptive advertising with WHOSAY. Facebook debuts a new app for influencers.

Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network, says, “It’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” In addition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

Measuring Influence with WHOSAY

By Garret Sloane @ Advertising Age

“Out of all the platforms, Facebook is the least influencer friendly right now,” says Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network. “So it’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” But, he says, it might be difficult for Facebook to pull talent away from YouTube.
In adition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

“Creators and influencers are a critical part of the community that makes visiting platforms a worthwhile experience,” says Steve Ellis, CEO of WHOSAY, an influencer marketing company. “This app will be an interesting experiment by them to see if they can help influencers make money by working with brands.”

Providing Uninterrupted Entertainment Experiences for Consumers

By Paul Kontonis @ Mobile Marketing Watch

The following is a guest contributed post from Paul Kontonis, CMO of WHOSAY
To put a fine point on it, the era of advertising and brand storytelling — the way we’ve traditionally known it, anyway — has gone by the wayside.

Author: | Categories: Influencers, Social Media Tags: , , ,

Top CMOs Leverage Influence with WHOSAY

By Alan Wolk @ Forbes

While CMOs, particularly the CMOs of large companies, are often portrayed as  roadblocks to innovations in advertising, a recent series of interviews sponsored by WhoSay at the ANA Conference in Orlando proved otherwise.

Author: | Categories: Influencers, Social Media Tags: , , ,

WHOSAY Matches Brands with Influencers

By Business Wire

WHOSAY, developer of WHOSAY Match, the leading brand affinity influencer matching platform and app for marketers, today announced integration of IBM Watson™ predictive personality characteristics data. WHOSAY Match now analyzes millions of posts across all social platforms and leverages the IBM Watson™ AI and machine learning to calculate and display Influencer personal values and personality traits for to assist in matching Influencers to brands.

Syndication: Digital Journal, The Daily Telescope

Author: | Categories: Influencers, Social Media Tags: , , ,

IBM Watson and WHOSAY Team Up for Influence Marketing

By Mike Gasbara @ TVREV

“Finding the perfect influencer for a branded collaboration requires unique first-party data, and extensive third-party insights to understand both the brand and consumer communities,” said WHOSAY CEO Steve Ellis. “IBM Watson’s extensive insights into community values and personality traits will play an essential role ensuring the WHOSAY Match provides maximum value to marketers.”

Author: | Categories: Influencers, Social Media Tags: , , ,

Kirstin Benson Hails from WHOSAY

By China Louise Martens @ CMSWire

Benson was previously co-founder and editorial director of Instant, Time’s all-video, mobile platform dedicated to covering digital celebrities drawn from YouTube, Instagram, Musical.ly and other social media. She’s also worked at WhoSay and ConnecTV. Since 2013, Benson has been a producer of the Primetime Emmy Backstage Live! Show

Author: | Categories: Influencers, Social Media Tags: , , ,

WHOSAY Matches Brands with Influencers

By BWDistrupt

CAA has a proven incubation track record, having conceptualized and cofounded six venture-backed companies, including FunnyorDie and WhoSay, for which the agency has collectively raised more than $100 million in third-party funding. With expertise in principal investing, CAA manages CAA Ventures, a venture fund that invests third-party capital in consumer technology businesses with high-growth opportunities. To date, the fund has invested in more than three dozen companies, including August, Bark + Co., Drone Racing League, Giphy, Medium, and Patreon.

Author: | Categories: Influencers, Social Media Tags: , , ,

Measuring Influence with WHOSAY

By Paul Kontonis @ TVREV

The Clorox CMO went on to highlight the importance of a good match between talent and the brand. “It’s gotta be big and meaningful […] to them because it always shows up if it’s not,” he told WHOSAY, adding that when they worked with NBA pro Steph Curry it was “amazing.”
Another sign that influencer marketing is here to stay? Huge ROI. Antonio Lucio, CMO for HP also talked to WHOSAY about it. “Globally, we’ve used influencers and leveraged the power of that direct to consumer communication,” he told Rob Gregory.

Author: | Categories: Influencers, Social Media Tags: , , ,

CAA Has Proven Track Record with Accelerating Startups

By Geoff Weiss @ Tubefilter

“Throughout the past decade, we have conceptualized and launched several successful startups on behalf of the agency and our clients, and now, through the formation of Creative Labs, we are able to further our efforts in a scalable, systematic manner,” said CAA’s head of business development, Michael Yanover, in a statement. Past ventures incubated at CAA include digital comedy brand Funny Or Die and influencer marketing company WhoSay.

Author: | Categories: Influencers, Social Media Tags: , , ,

Creative Labs to Incubate Tech Startups

By Annlee Ellingson @ LA Biz Journal

CAA is already in the habit of putting together tech ventures with and for its clients, having had a hand in Funny or Die and WhoSay.
Now the Hollywood agency is formalizing its interest in building technology and media companies with the launch of Creative Labs, a startup incubator that will build new businesses working on media and entertainment and consumer-facing projects.

Author: | Categories: Influencers, Social Media Tags: , , ,

Creative Labs Will Leverage CAA’s Resources and Relationships

By Natalie Jarvey @ The Hollywood Reporter

CAA has made a number of moves in the startup space over the years, including helping to develop Funny or Die and WhoSay. It also launched CAA Ventures to invest in startups such as Patreon, Giphy and Medium.

Author: | Categories: Influencers, Social Media Tags: , , ,