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# 11 retail media networks pitch their own version of differentiation
- URL: https://fabric.media/11-retail-media-networks-pitch-their-own-version-of-differentiation/
- Published: 2026-09-08T21:10:45.000Z
- Updated: 2026-09-08T21:10:45.000Z
- Description: At Ascendant’s Showcase upfront, 11 retail media networks — from Home Depot to PayPal to Chase — each pitched a different edge: proprietary data, cross-merchant reach, or niche audience depth, while executives flagged incrementality and interoperability as shared industry asks.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Mitchell Parton, Modern Retail: retail media networks pitch advertisers

**Why it matters.** Advertisers gain leverage to demand proof of incrementality as more networks compete on the same measurement and cross-channel claims.

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=fabric.media) *·* [*Mitchell Parton*](https://fabric.media/tag/by-mitchell-parton/) *·* [*read the original*](https://www.modernretail.co/marketing/how-11-retail-media-networks-are-trying-to-differentiate-themselves-to-advertisers/?ref=fabric.media)*.*