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# Ad sector set for worst earnings growth of 2026, Bloomberg data shows
- URL: https://fabric.media/ad-sector-set-for-worst-earnings-growth-of-2026-bloomberg-data-shows/
- Published: 2026-09-09T18:46:22.000Z
- Updated: 2026-09-09T18:46:22.000Z
- Description: Bloomberg Intelligence data shows the S&P 500 media index will post the weakest earnings growth of any sector in 2026, dragged down by Trade Desk.
- Author: Fabric.Media Editorial
- Tags: Agencies, Chloe Meley, Ad firms expect brighter 2027 despite AI, budget pressure

**Why it matters.** Ad-tech and agency executives face investor pressure through 2026 as AI disruption and squeezed budgets keep earnings flat while the broader market climbs.

*Signal from* [*bloomberg.com*](https://bloomberg.com/?ref=fabric.media) *·* [*Chloe Meley*](https://fabric.media/tag/by-chloe-meley/) *·* [*read the original*](https://www.bloomberg.com/news/articles/2026-09-08/ad-firms-threatened-by-ai-and-tight-budgets-expect-brighter-2027?ref=fabric.media)*.*