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# Adelaide brings its attention-scoring metric to podcasts and radio
- URL: https://fabric.media/adelaide-brings-its-attention-scoring-metric-to-podcasts-and-radio/
- Published: 2026-09-08T21:10:37.000Z
- Updated: 2026-09-08T21:10:37.000Z
- Description: Adelaide is expanding its zero-to-100 attention-quality score beyond digital and video into audio, partnering with NPR, Westwood One and SiriusXM.
- Author: Fabric.Media Editorial
- Tags: Measurement, Adelaide expands ad quality scoring to podcasts/audio

**Why it matters.** Audio publishers like NPR can use AU scores to justify premium pricing against video and social, where attention benchmarks have shaped ad budgets for years.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=fabric.media) *·* [*read the original*](https://www.insideradio.com/free/ad-quality-scoring-company-adelaide-expands-to-podcasts-other-forms-of-audio/article%5F239d12ee-116e-11ef-9bbb-6b0b238e8aaf.html?ref=fabric.media)*.*