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# ADvendio joins AgenticAdvertising.org to back AdCP standards
- URL: https://fabric.media/advendio-joins-agenticadvertising-org-to-back-adcp-standards/
- Published: 2026-09-09T18:46:31.000Z
- Updated: 2026-09-09T18:46:31.000Z
- Description: ADvendio, an agentic advertising execution platform, has joined AgenticAdvertising.org, the nonprofit behind the Ad Context Protocol that lets AI buying and selling agents communicate across publishers and retail media networks.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, ADvendio joins AgenticAdvertising.org standards group

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=fabric.media) *·* [*read the original*](https://www.exchangewire.com/blog/2026/09/08/advendio-joins-agenticadvertising-org-to-advance-adcp-standards/?ref=fabric.media)*.*