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# Albertsons feeds shopper data into YouTube, DV360 with Keurig Dr Pepper as launch brand
- URL: https://fabric.media/albertsons-feeds-shopper-data-into-youtube-dv360-with-keurig-dr-pepper-as-launch-brand/
- Published: 2026-09-07T19:10:20.000Z
- Updated: 2026-09-07T19:10:21.000Z
- Description: Albertsons Media Collective now streams first-party shopper data into YouTube and Display & Video 360, enabling SKU-level, closed-loop sales measurement via LiveRamp for advertisers targeting its 50 million loyalty members.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Laurie Sullivan, Albertsons integrates retail data into Google, YouTube ads

**Why it matters.** Brands like Keurig Dr Pepper can now tie YouTube impressions directly to SKU-level sales, giving retail media networks a stronger proof point against walled-garden ad platforms.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric.media) *·* [*Laurie Sullivan*](https://fabric.media/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/414623/albertsons-retail-arm-integrates-data-into-google.html?ref=fabric.media)*.*