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# Alphabet, Meta, Amazon to drive 13% US ad growth in 2026
- URL: https://fabric.media/alphabet-meta-amazon-to-drive-13-us-ad-growth-in-2026/
- Published: 2026-09-17T15:27:24.000Z
- Updated: 2026-09-17T15:27:24.000Z
- Description: Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Dan Meier, VideoWeek week in charts roundup

**Why it matters.** As Alphabet, Meta and Amazon consolidate North American ad growth, buyers negotiating outside search, social and commerce lose comparative pricing power.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=fabric.media) *·* [*Dan Meier*](https://fabric.media/tag/by-dan-meier/) *·* [*read the original*](https://videoweek.com/2026/09/15/week-in-charts-kraft-heinz-sees-encouraging-early-signs-in-marketing-push-gta-vi-preview-drives-netflix-sign-ups-and-search-and-social-platforms-boost-us-ad-growth/?ref=fabric.media)*.*