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# Amazon Ads pitches self-service streaming TV to small businesses
- URL: https://fabric.media/amazon-ads-pitches-self-service-streaming-tv-to-small-businesses/
- Published: 2026-09-07T19:10:28.000Z
- Updated: 2026-09-07T19:10:28.000Z
- Description: Amazon Ads has expanded its self-service Sponsored TV product to small U.S. businesses that don’t sell on Amazon, offering no minimum spend and access to Prime Video inventory.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Custom Content from WSJ, WSJ paid program on streaming TV for small business

**Why it matters.** Small and mid-sized advertisers without Amazon storefronts gain a route into premium streaming inventory that was previously gated by high minimum spends and production costs.

*Signal from* [*partners.wsj.com*](https://partners.wsj.com/?ref=fabric.media) *·* [*Custom Content from WSJ*](https://fabric.media/tag/by-custom-content-from-wsj/) *·* [*read the original*](https://partners.wsj.com/amazon-ads/small-business-advertising/breaking-down-the-streaming-tv-barrier-for-small-businesses/?ref=fabric.media)*.*