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# Amazon DSP buyers can now extend campaigns into ChatGPT ads
- URL: https://fabric.media/amazon-dsp-buyers-can-now-extend-campaigns-into-chatgpt-ads/
- Published: 2026-09-14T15:03:13.000Z
- Updated: 2026-09-14T15:04:10.000Z
- Description: Amazon Ads struck a deal with OpenAI letting advertisers using the Amazon DSP extend campaigns into conversational ads on ChatGPT.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Jon Lafayette, Amazon DSP buyers can now extend campaigns into ChatGPT ads

**Why it matters.** Buyers already inside Amazon’s DSP gain a direct path into ChatGPT’s ad inventory without building a separate OpenAI relationship.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric.media) *·* [*Jon Lafayette*](https://fabric.media/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/amazon-adds-chatgpt-to-shopping-cart-for-ad-buyers/?ref=fabric.media)*.*