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# Amazon gives advertisers access to ChatGPT ads via OpenAI partnership
- URL: https://fabric.media/amazon-gives-advertisers-access-to-chatgpt-ads-via-openai-partnership/
- Published: 2026-09-14T15:03:37.000Z
- Updated: 2026-09-14T15:04:10.000Z
- Description: Amazon and OpenAI struck a partnership letting advertisers using Amazon’s ad tech buy placements inside ChatGPT. It extends Amazon’s ad business beyond its own retail and streaming properties into a major generative AI chat surface.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Annie Palmer, Seb Joseph, Rachel Wolff, Amazon DSP buyers can now extend campaigns into ChatGPT ads

**Why it matters.** Advertisers already buying through Amazon’s ad platform gain a direct path into ChatGPT’s audience without negotiating a separate deal with OpenAI.

*Based on reporting by* [*cnbc.com*](https://www.cnbc.com/2026/09/10/amazon-chatgptads-open-ai.html?ref=fabric.media) *—* [*Annie Palmer*](https://fabric.media/tag/by-annie-palmer/) *·* [*digiday.com*](https://digiday.com/media-buying/amazon-brings-its-dsp-to-openais-chatgpt-ads-extending-its-supply-chasing-streak/?ref=fabric.media) *—* [*Seb Joseph*](https://fabric.media/tag/by-seb-joseph/) *·* [*emarketer.com*](https://www.emarketer.com/content/amazon-gives-advertisers-access-chatgpt-ads-with-openai-partnership?ref=fabric.media) *—* [*Rachel Wolff*](https://fabric.media/tag/by-rachel-wolff/)*.*