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# Amazon’s local ad unit is teaming with iHeart, Spectrum Reach on SMB deals
- URL: https://fabric.media/amazons-local-ad-unit-is-teaming-with-iheart-spectrum-reach-on-smb-deals/
- Published: 2026-09-14T15:05:09.000Z
- Updated: 2026-09-14T15:05:10.000Z
- Description: Amazon’s Local Ads division, led by former CBS Radio and Entercom exec Jennifer Mock Donohue, is partnering with broadcasters like iHeartMedia and Spectrum Reach to sell small and mid-sized advertisers into Amazon’s streaming, audio, and Twitch inventory.
- Author: Fabric.Media Editorial
- Tags: Agencies, Amazon's local ad unit is teaming with iHeart, Spectrum Reach on SMB deals

**Why it matters.** Local broadcasters gain a way to sell into Amazon’s streaming and data inventory, giving radio and TV reps a new upsell for regional advertisers who previously lacked access to that scale.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=fabric.media) *·* [*read the original*](https://www.insideradio.com/free/amazon-moves-into-local-ad-market-with-help-from-broadcasters/article%5F49439755-0314-4a70-9f5b-48fc91b07dd7.html?ref=fabric.media)*.*