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# Analysts: The Trade Desk’s open-web pitch stalled as buyers wanted price and ease
- URL: https://fabric.media/analysts-the-trade-desks-open-web-pitch-stalled-as-buyers-wanted-price-and-ease/
- Published: 2026-09-09T20:44:37.000Z
- Updated: 2026-09-09T20:44:37.000Z
- Description: On Next in Media, analysts Brian Wieser and Luke Stillman dissect The Trade Desk’s negative growth guidance, executive turnover, and 15% workforce cut.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Brian Wieser, Luke Stillman, The Trade Desk lays off 15% of staff

**Why it matters.** Buyers now have grounds to push The Trade Desk on fees and simplify supply paths, pressuring the take-rate model that funded its growth.

*Signal from* [*Next in Media (podcast)*](https://mikeshields.substack.com/) *·* [*Brian Wieser*](https://fabric.media/tag/by-brian-wieser/)*,* [*Luke Stillman*](https://fabric.media/tag/by-luke-stillman/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/wtf-happened-to-the-trade-desk-fcCVHMCj?ref=fabric.media)*.*