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# Ankler: robotics giants could one day own the leagues they now rent
- URL: https://fabric.media/ankler-robotics-giants-could-one-day-own-the-leagues-they-now-rent/
- Published: 2026-09-09T20:44:22.000Z
- Updated: 2026-09-09T20:44:22.000Z
- Description: The Ankler’s Erik Barmack ties Beijing’s humanoid Robot Games to sports rights economics: the NFL, NBA and global streamers pay billions yearly for scarce athletes, while Amazon, Google and Apple already build the robotics that could one day replace them.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Erik Barmack, Robots coming for sports leagues essay

**Why it matters.** If robotics matures into a viable content substitute, buyers like Amazon and Apple gain leverage to negotiate against leagues’ currently unchallenged pricing power.

*Signal from* [*The Ankler*](https://theankler.com/?ref=fabric.media) *·* [*Erik Barmack*](https://fabric.media/tag/by-erik-barmack/) *·* [*read the original*](https://theankler.com/yes-robots-are-coming-for-sports/?ref=fabric.media)*.*