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# Apple TV raises monthly price to $14.99, second hike in a year
- URL: https://fabric.media/apple-tv-raises-monthly-price-to-14-99-second-hike-in-a-year/
- Published: 2026-08-28T22:25:46.000Z
- Updated: 2026-09-04T15:03:41.000Z
- Description: Apple TV’s monthly price rises to $14.99 from $12.99, with the annual plan up to $119 from $99, effective August 28 for new and existing U.S. subscribers.
- Author: Fabric.Media Editorial
- Tags: Streaming, Jill Goldsmith, Nielsen’s new streaming data shows only 30% of U.S. homes are streaming-only

**Why it matters.** Subscribers now face back-to-back annual price hikes, testing how much pricing headroom Apple believes its content library can support.

*Signal from* [*deadline.com*](https://deadline.com/?ref=fabric.media) *·* [*Jill Goldsmith*](https://fabric.media/tag/by-jill-goldsmith/) *·* [*read the original*](https://deadline.com/2026/08/apple-tv-raises-rates-monthly-annual-plans-1237061804/?ref=fabric.media)*.*