> ## Content Index
> Fetch the complete content index at: https://fabric.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# Bartlett, Authentic Brands launch $400 million creator venture OBSN
- URL: https://fabric.media/bartlett-authentic-brands-launch-400-million-creator-venture-obsn/
- Published: 2026-09-15T23:19:15.000Z
- Updated: 2026-09-15T23:19:15.000Z
- Description: Steven Bartlett’s Steven.com is teaming with Authentic Brands Group to invest up to $400 million helping creators build lasting businesses. Named OBSN, the venture pairs Bartlett’s media playbook with Authentic’s brand-management expertise across more than 50 IP holdings.
- Author: Fabric.Media Editorial
- Tags: Creators, Lucia Moses, Christopher Palmeri, Steven Bartlett, Authentic Brands creator venture OBSN

**Why it matters.** Creators who sign with OBSN gain a single integrated backer instead of stitching together separate agents, managers, and brand licensors.

*Based on reporting by* [*businessinsider.com*](https://www.businessinsider.com/diary-of-a-ceo-steven-bartlett-authentic-partner-creator-venture-2026-9?ref=fabric.media) *—* [*Lucia Moses*](https://fabric.media/tag/by-lucia-moses/) *·* [*bloomberg.com*](https://www.bloomberg.com/news/articles/2026-09-14/authentic-brands-targets-creator-economy-eyes-public-offering?ref=fabric.media) *—* [*Christopher Palmeri*](https://fabric.media/tag/by-christopher-palmeri/)*.*