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# BIA: local ad growth flatlines in 2027 after midterm political surge
- URL: https://fabric.media/bia-local-ad-growth-flatlines-in-2027-after-midterm-political-surge/
- Published: 2026-09-15T23:19:18.000Z
- Updated: 2026-09-15T23:19:18.000Z
- Description: BIA Advisory Services says local ad spending will nearly match total U.S. market growth this year, fueled by midterm political dollars.
- Author: Fabric.Media Editorial
- Tags: Measurement, George Winslow, Joe Mandese, BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains

**Why it matters.** Local broadcasters and sales teams face a tough 2027 comp against this year’s political windfall, with no growth cushion once election dollars vanish.

*Based on reporting by* [*tvtechnology.com*](https://www.tvtechnology.com/insights/analysis/bia-political-spending-lifts-2026-local-ad-market-to-usd186-1-billion?ref=fabric.media) *—* [*George Winslow*](https://fabric.media/tag/by-george-winslow/) *·* [*mediapost.com*](https://www.mediapost.com/publications/article/417919/midterm-boom-accelerates-local-ad-expansion-produ.html?ref=fabric.media) *—* [*Joe Mandese*](https://fabric.media/tag/by-joe-mandese/)*.*