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# BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains
- URL: https://fabric.media/bia-raises-2026-local-ad-forecast-to-184-5-billion-on-political-streaming-gains/
- Published: 2026-09-15T23:17:34.000Z
- Updated: 2026-09-15T23:19:19.000Z
- Description: BIA Advisory Services now projects U.S. local ad revenue will hit $184.5 billion in 2026, up from its prior estimate of $181.7 billion, citing stronger mobile, social, video and streaming performance plus $8.4 billion in political spending.
- Author: Fabric.Media Editorial
- Tags: Measurement, BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains

**Why it matters.** Local broadcasters and radio operators can point to digital and political tailwinds to defend budgets even as traditional formats like print keep declining.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=fabric.media) *·* [*read the original*](https://www.insideradio.com/free/bia-political-spending-streaming-drive-higher-outlook-for-u-s-local-ad-market/article%5Ff95dba5f-b7cc-4456-8432-ce6e07780c88.html?ref=fabric.media)*.*