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# Brands start briefing creators to win over AI chatbots, not just audiences
- URL: https://fabric.media/brands-start-briefing-creators-to-win-over-ai-chatbots-not-just-audiences/
- Published: 2026-09-05T13:43:37.000Z
- Updated: 2026-09-05T13:43:38.000Z
- Description: Marketers now weigh two things when spending on creators: whether they move human audiences and whether they move algorithms inside AI platforms. That second factor hasn’t hit pricing yet, but it is already shaping creator briefs.
- Author: Fabric.Media Editorial
- Tags: Creators, AI, Seb Joseph, Alyssa Mercante, Digiday: creator brief rewritten for AI

**Why it matters.** Creators who can shape chatbot recommendations gain a new axis of value that brands will formalize into pricing once the practice matures.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric.media) *·* [*Seb Joseph*](https://fabric.media/tag/by-seb-joseph/)*,* [*Alyssa Mercante*](https://fabric.media/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/marketing/future-of-marketing-brands-want-creators-who-can-win-over-humans-and-machines-at-once/?ref=fabric.media)*.*