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# Buyers say retail media measurement is costing networks real money
- URL: https://fabric.media/buyers-say-retail-media-measurement-is-costing-networks-real-money/
- Published: 2026-09-17T15:27:05.000Z
- Updated: 2026-09-17T15:27:05.000Z
- Description: New ARF research of 13 major buyers finds five have cut or dropped retail media investment over measurement problems, with two citing it as the primary reason.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Gordon Young, Buy-side feedback to retail media networks on measurement

**Why it matters.** Networks that cannot standardize definitions and disclose methodology now risk losing budget outright, not just credibility, as buyers reallocate spend toward more auditable alternatives.

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=fabric.media) *·* [*Gordon Young*](https://fabric.media/tag/by-gordon-young/) *·* [*read the original*](https://www.thedrum.com/news/five-things-the-buy-side-is-telling-retail-media-networks-about-measurement?ref=fabric.media)*.*