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# CatGPT creator Cat Goetze takes equity stake in Smooth Media
- URL: https://fabric.media/catgpt-creator-cat-goetze-takes-equity-stake-in-smooth-media/
- Published: 2026-09-09T20:44:24.000Z
- Updated: 2026-09-09T20:44:24.000Z
- Description: Creator Cat Goetze becomes the first outside shareholder in Smooth Media, a five-year-old talent management firm, joining as strategic adviser while keeping her existing revenue-share deal with the bootstrapped company unchanged.
- Author: Fabric.Media Editorial
- Tags: Creators, Kerry Flynn, CatGPT creator takes stake in Smooth Media

**Why it matters.** Talent-management firms courting creators as equity partners rather than clients sets a new bar other agencies will face when competing for top influencer talent.

*Signal from* [*axios.com*](https://axios.com/?ref=fabric.media) *·* [*Kerry Flynn*](https://fabric.media/tag/by-kerry-flynn/) *·* [*read the original*](https://www.axios.com/2026/09/08/catgpt-cat-goetze-smooth-media?ref=fabric.media)*.*