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# CNN ad chief: AI sharpens targeting, but sales stays a human job
- URL: https://fabric.media/cnn-ad-chief-ai-sharpens-targeting-but-sales-stays-a-human-job/
- Published: 2026-09-05T13:43:42.000Z
- Updated: 2026-09-05T13:43:42.000Z
- Description: CNN’s Guy Griggs describes how the network is using AI and first-party data to refine ad targeting and outcomes as part of a broader transformation strategy.
- Author: Fabric.Media Editorial
- Tags: Agencies, AI, Mark Challinor, CNN's Guy Griggs on brand agents and media

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=fabric.media) *·* [*Mark Challinor*](https://fabric.media/tag/by-mark-challinor/) *·* [*read the original*](https://www.thedrum.com/opinion/cnn-s-guy-griggs-on-ai-brand-agents-advertising-outcomes-and-why-sales-remains-human?ref=fabric.media)*.*