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# Cord-cutters are ditching boxes, not cable TV itself
- URL: https://fabric.media/cord-cutters-are-ditching-boxes-not-cable-tv-itself/
- Published: 2026-09-09T18:46:50.000Z
- Updated: 2026-09-09T18:46:50.000Z
- Description: Digiday’s Future of TV Briefing points to data showing people are dropping cable boxes in favor of streaming apps, but many still pay for the same bundled cable channels through virtual pay-TV services.
- Author: Fabric.Media Editorial
- Tags: Streaming, Tim Peterson, Digiday Future of TV Briefing on cord-cutting

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric.media) *·* [*Tim Peterson*](https://fabric.media/tag/by-tim-peterson/) *·* [*read the original*](https://digiday.com/future-of-tv/future-of-tv-briefing-where-have-all-the-cord-cutters-gone/?ref=fabric.media)*.*