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# Creators own 91% of lawn care video uploads while media sits out
- URL: https://fabric.media/creators-own-91-of-lawn-care-video-uploads-while-media-sits-out/
- Published: 2026-09-03T16:06:30.000Z
- Updated: 2026-09-03T16:06:31.000Z
- Description: Lawn and yard care videos drew 3.3 billion U.S. YouTube views this year, but Tubular Labs data shows creators claimed 85% of views and 91% of uploads, leaving media companies with just 45 uploads total.
- Author: Fabric.Media Editorial
- Tags: Creators, John Cassillo, TVREV on media companies avoiding lawn care videos

**Why it matters.** Publishers like HGTV and Southern Living can enter with existing archive footage, but every month they wait, creators like The Lawn Tools deepen their hold on a category brands such as Scotts are already sponsoring.

*Signal from* [*TVREV*](https://tvrev.com/?ref=fabric.media) *·* [*John Cassillo*](https://fabric.media/tag/by-john-cassillo/) *·* [*read the original*](https://www.tvrev.com/news/tube-trends-why-do-media-companies-avoid-lawn-care-videos?ref=fabric.media)*.*