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# Criteo bets its 4 billion SKUs on becoming ChatGPT Ads’ commerce layer
- URL: https://fabric.media/criteo-bets-its-4-billion-skus-on-becoming-chatgpt-ads-commerce-layer/
- Published: 2026-09-17T15:27:11.000Z
- Updated: 2026-09-17T15:27:11.000Z
- Description: Criteo VP Tim Conley says the company became ChatGPT Ads’ first partner using a dataset of 4 billion globally mapped product SKUs and over $1 trillion in annual online transaction data.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Dana Lee, Criteo talks ChatGPT Ads commerce intelligence partnership

**Why it matters.** As agencies build proprietary operating systems for planning and activation, vendors that plug commerce data directly into those workflows gain first claim on ad spend before DSPs and SSPs enter the picture.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=fabric.media) *·* [*Dana Lee*](https://fabric.media/tag/by-dana-lee/) *·* [*read the original*](https://www.exchangewire.com/video-interviews/commerce-intelligence-chatgpt-ads-first-partner-a-coffee-with-tim-conley-criteo/?ref=fabric.media)*.*