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# Crooked Media’s nonprofit launches political creator drive for 2028
- URL: https://fabric.media/crooked-medias-nonprofit-launches-political-creator-drive-for-2028/
- Published: 2026-09-08T21:10:31.000Z
- Updated: 2026-09-08T21:10:32.000Z
- Description: Crooked Ideas is launching video programming and brands to reach young, politically skeptical voters ahead of 2028, hiring digital strategist Kyle Tharp to lead it.
- Author: Fabric.Media Editorial
- Tags: Creators, Max Tani, Crooked Media launches political creator drive

**Why it matters.** Progressive groups like Courier and AND Media are racing alongside Crooked Ideas to build creator networks, betting that owning distribution to young men matters more than legacy outlet endorsements.

*Signal from* [*semafor.com*](https://semafor.com/?ref=fabric.media) *·* [*Max Tani*](https://fabric.media/tag/by-max-tani/) *·* [*read the original*](https://www.semafor.com/article/09/07/2026/crooked-medias-nonprofit-launches-new-political-creator-drive?ref=fabric.media)*.*