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# DirecTV survey: out-of-home sports viewing rivals watching at home
- URL: https://fabric.media/directv-survey-out-of-home-sports-viewing-rivals-watching-at-home/
- Published: 2026-09-03T16:05:14.000Z
- Updated: 2026-09-03T16:05:15.000Z
- Description: DirecTV for Business polled 2,000 sports fans and found ballpark attendance edged out both home viewing and sports bars as the top choice, 31% versus 29% each.
- Author: Fabric.Media Editorial
- Tags: Streaming, Jon Lafayette, DirecTV study: sports fans like sports bars

**Why it matters.** Rights fragmentation across streamers and networks pushes fans toward commercial venues, giving distributors like DirecTV for Business added leverage to sell bars and restaurants on carrying the full slate.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric.media) *·* [*Jon Lafayette*](https://fabric.media/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/people-who-like-sports-on-tv-like-going-to-sports-bars/?ref=fabric.media)*.*