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# Disney+ adds 1.1m UK homes as Sky ad-tier deal pays off
- URL: https://fabric.media/disney-adds-1-1m-uk-homes-as-sky-ad-tier-deal-pays-off/
- Published: 2026-09-02T23:49:46.000Z
- Updated: 2026-09-02T23:49:46.000Z
- Description: Barb’s Q2 2026 Establishment Survey shows Disney+ gained more than 1.1 million UK homes to reach 8.9 million, over 700,000 of them on its ad tier.
- Author: Fabric.Media Editorial
- Tags: Streaming, Barb: Disney+ adds 1.1m UK homes

**Why it matters.** Distribution bundling with pay-TV platforms now outpaces standalone marketing as the fastest route to ad-tier scale, giving Disney a template other streamers will look to replicate with Sky or similar operators.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric.media) *·* [*read the original*](https://www.advanced-television.com/2026/09/02/barb-disney-adds-1-1m-uk-homes-in-q2-2026/?ref=fabric.media)*.*