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# Emmys draw 6.7 million viewers on NBC, down 9% year over year
- URL: https://fabric.media/emmys-draw-6-7-million-viewers-on-nbc-down-9-year-over-year/
- Published: 2026-09-17T15:26:59.000Z
- Updated: 2026-09-17T15:28:07.000Z
- Description: NBC’s telecast of the 78th Emmy Awards drew 6.7 million viewers, a 9% drop from last year’s CBS broadcast, which had aired on a Sunday and hit 7.4 million. The show also competed against an NFL playoff game.
- Author: Fabric.Media Editorial
- Tags: Streaming, Selome Hailu, Loree Seitz, Apple TV, HBO Max Emmy Night 3 showdown

**Why it matters.** Weaker linear delivery on broadcast strengthens the TV Academy’s case for moving the ceremony to Amazon Prime Video, where talks are already underway.

*Based on reporting by* [*variety.com*](https://variety.com/2026/tv/news/emmys-2026-ratings-viewers-1236863148/?ref=fabric.media) *—* [*Selome Hailu*](https://fabric.media/tag/by-selome-hailu/) *·* [*thewrap.com*](https://www.thewrap.com/media-platforms/tv/emmys-2026-ratings-viewership-nbc-peacock/?ref=fabric.media) *—* [*Loree Seitz*](https://fabric.media/tag/by-loree-seitz/)*.*