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# Emmys viewership falls 9%, ad spend drops to $22.6 million
- URL: https://fabric.media/emmys-viewership-falls-9-ad-spend-drops-to-22-6-million/
- Published: 2026-09-17T15:28:06.000Z
- Updated: 2026-09-17T15:28:06.000Z
- Description: NBC’s Monday broadcast of the 78th Emmy Awards drew 6.7 million viewers, down 9% from last year’s CBS telecast. iSpot estimates the show brought in $22.6 million in national TV ad spend across 146 airings, versus $27.5 million a year earlier.
- Author: Fabric.Media Editorial
- Tags: Measurement, Wayne Friedman, Apple TV, HBO Max Emmy Night 3 showdown

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric.media) *·* [*Wayne Friedman*](https://fabric.media/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418049/emmys-viewing-sinks-9-226m-ad-spend.html?ref=fabric.media)*.*