> ## Content Index
> Fetch the complete content index at: https://fabric.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# FreeWheel adds attention and emotion signals to CTV inventory packaging
- URL: https://fabric.media/freewheel-adds-attention-and-emotion-signals-to-ctv-inventory-packaging/
- Published: 2026-09-17T15:27:54.000Z
- Updated: 2026-09-17T15:27:54.000Z
- Description: FreeWheel’s Premium Signal Packaging now folds in data from Mediaprobe, Adelaide and Magid, letting CTV buyers select inventory by attention, quality and emotional resonance. A FreeWheel-Mediaprobe study found six-minute hourly ad loads drove 89% higher recall than twelve-minute loads.
- Author: Fabric.Media Editorial
- Tags: Measurement, Jon Lafayette, FreeWheel new attention signals for CTV buyers

**Why it matters.** Publishers now have a monetization lever tied to ad-experience quality rather than scale alone, since packages can be built and priced around signals like ad load and recall.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric.media) *·* [*Jon Lafayette*](https://fabric.media/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/attention-please-freewheel-offers-new-signals-to-ctv-ad-buyers/?ref=fabric.media)*.*