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# FTC, 22 states sue Amazon over deceptive ad auction pricing
- URL: https://fabric.media/ftc-22-states-sue-amazon-over-deceptive-ad-auction-pricing/
- Published: 2026-09-01T20:39:53.000Z
- Updated: 2026-09-08T21:11:04.000Z
- Description: The FTC and 22 state attorneys general sued Amazon, alleging it secretly overrode its ad auction to charge higher rates, overcharging more than 1.2 million advertisers and generating over $20 billion in revenue since 2018.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Deals, Sara Fischer, Kiri Masters column on FTC Amazon ad auction case

**Why it matters.** Advertisers now have federal and state backing to demand transparency into how Amazon’s ad auction actually sets prices.

*Signal from* [*axios.com*](https://axios.com/?ref=fabric.media) *·* [*Sara Fischer*](https://fabric.media/tag/by-sara-fischer/) *·* [*read the original*](https://www.axios.com/2026/08/31/ftc-amazon-deceptive-advertising-lawsuit?ref=fabric.media)*.*