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# FTC sues Amazon over alleged secret ad auction manipulation
- URL: https://fabric.media/ftc-sues-amazon-over-alleged-secret-ad-auction-manipulation/
- Published: 2026-09-04T14:40:36.000Z
- Updated: 2026-09-04T14:40:36.000Z
- Description: The FTC and 22 state attorneys general allege Amazon secretly rigged its Sponsored Products second-price auctions since 2018, letting it collect about 20 billion dollars beyond fair auction outcomes. Amazon denies the claims and vows to fight in court.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Anthony Vargas, Kiri Masters column on FTC Amazon ad auction case

**Why it matters.** Advertisers now have no way to audit auction logs themselves, leaving verification of Amazon’s bidding claims solely to the FTC’s subpoena power.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=fabric.media) *·* [*Anthony Vargas*](https://fabric.media/tag/by-anthony-vargas/) *·* [*read the original*](https://www.adexchanger.com/platforms/the-ftcs-amazon-lawsuit-is-ad-techs-history-of-opacity-repeating-itself/?ref=fabric.media)*.*