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# Google locks in MrBeast for multiyear Gemini, Fitbit push
- URL: https://fabric.media/google-locks-in-mrbeast-for-multiyear-gemini-fitbit-push/
- Published: 2026-09-05T13:43:27.000Z
- Updated: 2026-09-05T13:43:27.000Z
- Description: Google signed Jimmy Donaldson to a multiyear deal promoting Gemini, Google Health, and Fitbit, starting with a survival-themed video Sept. 5.
- Author: Fabric.Media Editorial
- Tags: Creators, AI, James Hale, Google sends MrBeast into wilderness with AI

**Why it matters.** The deal lands as YouTube courts top creators with lucrative offers to keep them from crossposting to Netflix, giving Donaldson added leverage as its most-watched sponsor.

*Signal from* [*tubefilter.com*](https://tubefilter.com/?ref=fabric.media) *·* [*James Hale*](https://fabric.media/tag/by-james-hale/) *·* [*read the original*](https://www.tubefilter.com/2026/09/02/google-mrbeast-sponsorship-deal-gemini-google-health-fitbit/?ref=fabric.media)*.*