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# Google quietly expands pay-per-value AI licensing pilot for publishers
- URL: https://fabric.media/google-quietly-expands-pay-per-value-ai-licensing-pilot-for-publishers/
- Published: 2026-09-15T23:19:00.000Z
- Updated: 2026-09-15T23:19:00.000Z
- Description: Google is scaling a Search Console-based program paying publishers only when content “significantly” contributes to Gemini, AI Overviews and AI mode answers, with payouts opaque and skewed toward small and mid-sized sites.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Jessica Davies, Sara Guaglione, Google quietly expands pay-per-value AI licensing pilot for publishers

**Why it matters.** Publishers who opt into the black-box program risk undercutting their own case for bigger licensing deals, since Google can point to existing payouts as proof it already compensates for AI use.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric.media) *·* [*Jessica Davies*](https://fabric.media/tag/by-jessica-davies/)*,* [*Sara Guaglione*](https://fabric.media/tag/by-sara-guaglione/) *·* [*read the original*](https://digiday.com/media/google-rolls-out-pay-per-use-ai-licensing-program-to-publishers/?ref=fabric.media)*.*